Ten years ago today, I walked into the Davidson County Clerk’s office to get a business license for paNASH. I had no idea what I was doing since I’d never started a business before.
It was scary to say the least. But, I put one foot in front of the other, filled out the form, and paid my fee.
When I walked out I thought to myself, “Okay, this is real now. I have to do it.” My business license was more than just a little piece of paper. It was something tangible that was holding me accountable.
I started working hard on my business part-time while still working full-time. Nine months later I took a leap of faith and quit my cushy career advising job with benefits to pursue my business full-time.
paNASH originally began as an image consulting business working primarily with up-and-coming recording artists here in Nashville. I used my skills from my previous experience as a college career adviser to teach new artists how to present themselves in media interviews, to labels, and more. The additional wardrobe styling piece of the business served as a creative outlet for me at the time.
But after eight years, I started feeling restless in my business and it no longer felt right to me. I couldn’t yet put my finger on why, but I knew it was about to undergo some big changes.
I loved working for myself and knew I didn’t want that to change, but I was burned out on the original concept of the business. And, I’d become extremely frustrated with the way the music industry works. I loved my clients, but I was done with the constant frustrations.
I didn’t know it at the time, but I was being called back to what I loved most and was best at, career coaching. Only this time, it was taking on a new approach. For the full story, read From Fashionista to Passionista.
Since making the change to my business nearly two years ago, I’ve been much happier. It thrills me to see my clients gain the confidence to pursue their own passions that have been lying dormant for so many years.
Although they face a series of common challenges while going through the process of pursuing their passions, they start to sense an excitement in the transition to a new life and career. They have a light in their eyes again.
And while I’m also happier, I still face some challenges in my own transition of the focus and mission of my business. One of those is still being thought of as an image consultant. I guess I did a really good job of establishing paNASH’s brand early on. Too good of a job! When you Google paNASH, there are still some things that pop up indicating image consulting. I’ve had to turn away several people seeking image consulting services.
But, I’m using the same branding strategy now that I did then to eventually replace my former brand. And it’s working. Just like it works for my new clients whom I’m teaching how to develop their own personal brand for their career and their lives.
The Importance of a Mission Statement
I’ve said it before and I’ll say it again. It’s so important to have a brand and a mission statement for yourself. My personal mission statement is:
To boldly pursue my passions and purpose, and to teach, encourage, and inspire others to do the same, resulting in lives overflowing with joy, peace, and fulfillment.
This mission statement helps me to make better decisions regarding both my business and my personal life.
My business’s mission statement also aligns with my personal mission statement. When I changed the mission of paNASH nearly two years ago, it became:
To serve, educate, and encourage you by assisting you with the discovery and pursuit of your passions in a way that honors your purpose and your own vision for success, while amplifying who you are personally and advancing you professionally.
No matter what your goals are, I encourage you to also develop your own mission statement. To learn how, check out my on-demand program on personal branding (45% of proceeds go to Justice & Mercy International). You’ll be glad you did because once you’ve completed the program, you’ll be able to make better life and career decisions. Decisions that are true to your unique passions!
- 10 Lessons I’ve Learned From 10 Years of Freelancing
- A Simple Way to Make Big Decisions
- Don’t Quit Your Daydream (Or Your Day Job)
- From Fashionista to Passionista