Tag: career coaching


Could You Pivot to Become a Good Freelancer if Necessary?

Does your future include becoming a freelancer? It’s very likely!

“By 2027, a majority of American workers won’t be traditional employees. And with the decline of the traditional employment model, benefits like health care, sick leave, and pensions will largely become a thing of the past. Freelancers are ahead of that curve…in building the new safety net.”

Rafael Espinal, President & Executive Director of Freelancers Union

Last week, I asked my readers to share with me how COVID-19 has changed their career plan for the better. I received two stories from freelancers thriving in the fitness industry, one of the hardest hit industries during COVID.

Freelancer Story #1

A former client emailed me to say he’s used his time during COVID to make some necessary and helpful changes to his fitness and health business. John used the personal branding methods I taught him, along with my model for virtual courses, to create online classes for his own clients. This has opened up a whole new way to reach people he wasn’t able to work with in person.

He’s recently introduced a six-part course on helping you develop mindful eating habits to find peace with food and weight loss. Check out his site at JohnHolley.com.

Freelancer Story #2

Seth and Megan are a married couple I first met when they were both working in the music industry. Seth was a touring musician, so he was already a freelancer. Megan had more traditional employment in the music industry. They both started their fitness business as a side hustle in 2017. But 2020 forced them to go full-time with it.

“Seth and I started Fitness Porter on the side with the goal of eventually transitioning it into our full-time income. But we recognized that when we only put part-time hours into it, growth was extremely slow!

“In late 2019, Seth decided to come off the road. At the time, Fitness Porter wasn’t making enough to support our family, so Seth started personal training at a gym. A few months later the pandemic hit, and the gyms closed.

“With the gyms closed, we enjoyed spending a majority of our time working on growing our business, which gave us momentum. At some point, we had the insane idea of letting go of our steady income and going ‘all-in’ on our business. It didn’t take us long to make the decision to let go of the financial security of a salaried job. We both agreed it was the right thing to do. We wanted to continue with the momentum the pandemic provided us.

“Our plan to grow our business is still evolving. We’re still working hard and leaning into the many hats it takes to be an entrepreneur. If it wasn’t for COVID, we would’ve never tasted what it’s like to work a business full-time. We wouldn’t have seen the results, and we wouldn’t have been brave enough to take the financial risk.

“Since COVID, we’ve had a significant increase in clients, and we’re diving deep into new areas of growth.”

Key take-aways

The key take-aways from these stories are important to remember.

1. Prepare for the future

As you can see from Espinal’s quote above, freelancing is not just a major trend, but a cultural shift in the workforce.

I have a dear colleague and friend who has dreams of freelancing. Her husband already freelances. Because of this, she feels it’s wise for her to stay in her current job with healthcare benefits instead of going out on her own.

But what happens if her employer decides in the next six years to stop providing benefits? Will it finally open a door for her she wasn’t able to open herself? More importantly, will she look back and wish she’d started investing full-time into her freelance business sooner? Luckily, she’s already started freelancing on the side. But like Seth and Megan, she won’t see full income results until she either decides, or is forced, to go full-time with her side-hustle.

One day, you may find yourself working as your own boss and paying for your own benefits, even if you never planned to. There is no one right way to make this career shift. But wouldn’t you want to be prepared? Now is the time to start thinking about what this will look like for you, and how you should pivot when the time comes. paNASH can help you with this.

2. Get on the same page

If you’re married, make sure you and your spouse are in agreement with your career plans, because your decisions affect them too.

Even if you don’t plan to start a business together, you’re going to need your spouse’s support, especially in the beginning when business is slow.

3. Know what to expect

As Megan said, there are many hats a freelancer and entrepreneur must wear. You don’t have to have a business degree to start your own business. But you also must understand this:  a skill does not a business make.

Along with the service or product you’re skilled to offer, you have to have some basic skills to market your business and to manage the financials of it. These can all be learned as long as you maintain flexibility, discipline, and a teachable spirit. Just don’t let the learning curve of running a business intimidate you.

4. Don’t let fear intimidate you

I’ve been there. I know how scary it is to take the leap of starting your own business. I left my full-time job with benefits in August of 2008, right before the Great Recession hit. If I hadn’t left then, I would’ve been too afraid to leave my job once the crisis hit.

But I didn’t let fear or the the lack of experience running my own business intimidate me. Instead, I learned from various sources what I needed to know as I went along.

Having been through this career pivot myself, I’ve been able to teach my clients what I’ve learned. As a result, I’ve saved them a little time and energy in starting their own thing. I can help you do the same.

5. Make your product or services accessible

Like John, there may be a time when you have to shift how you deliver your product and services so they’re accessible to current and future clients. This is where your creativity comes in.

Look at what others are doing to see what works. Determine how you can tweak it to your own brand. If a necessary shift requires a re-brand, paNASH can help! We can walk you through the same branding process we taught John.

This service is useful for anyone having to make a career change, even if they’re not starting their own business, but just changing jobs or industries. Whether you work for yourself or not, your skill set is your product, and you need to make it as accessible for as many opportunities as possible to continue making a living.

Need help?

If you need help preparing for the future of your career, figuring out how to become a freelancer, or re-branding your skill set, email me. I’m happy to schedule a complimentary initial consultation with you!

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Your Next Job: How to Reduce the Time in Finding It

Most job seekers underestimate how long it will take to land their next job. Many find themselves six months into the process and say to themselves, “I had no idea it would take this long.”

The truth is, on average, the typical lifespan of a job search is three to nine months, and that’s in a good job market. Factor in the current job market, and you may be looking even longer.

This isn’t to say you can’t find something much faster. I’ve seen it happen many times. I’ve even had some clients find jobs after only a few sessions with me. So, like all rules, there are always some exceptions.

Current trends

Right now, because of the ongoing pandemic, most companies are hesitant to hire back much of the staff they had to lay off. This is despite the expectation the new vaccine will help the economy bounce back from the pandemic.

Recruiters are seeing this reticence from many companies. Therefore, you may be facing a longer job search.

6 ways to reduce the amount of time between now and your next job

While you have no control over the current job market, there are several things you can do to shave some time off your job search.

Below is a curation of those things I’ve previously written about, which you should find helpful if you’re currently looking for your next job.

1. Avoid looking desperate on LinkedIn

Are you doing the same things I keep seeing others do on LinkedIn that makes them appear desperate? It’s time to stop! Recruiters can recognize desperation in your profile, and they don’t find it attractive.

Instead, you want to show the confidence recruiters seek in candidates. Find out how in my post, “How to  Stop Looking Desperate on LinkedIn.”

How to Stop Looking Desperate on LinkedIn

2. Do what’s necessary to keep recruiters interested in you

Once you’ve stopped turning recruiters off with your desperation, it’s now time to keep them interested in you. Find out how in this post from September, “How to Keep Recruiters Interested in You,” which lays out two very simple ways to stay in the good graces of recruiters.

How to Keep Recruiters Interested in You

3. Give your elevator pitch an overdue makeover

You probably still think an elevator speech should be 30 seconds long and sum up all your skills and experience. This is probably because outdated info on the Internet still says this.

I’m here to tell you, there’s a better and more effective way to deliver an elevator pitch. A way designed to generate a more meaningful conversation and a real connection. And, it’s more effective for our current means of networking via phone and Zoom meetings.

Learn how to update your pitch in the post, “The Best Way to Write a Successful Elevator Speech.”

The Best Way to Write a Successful Elevator Speech

4. Don’t rely solely on online job boards

I know I’ve posted this article several times, but it bears repeating since this is the only strategy most job seekers take in their search.

You must learn to use your time wisely if you want to land your next job sooner than later. For a more successful strategy, read or listen to my post, “What Are the Best Alternatives to Online Job Boards?

What Are the Best Alternatives to Online Job Boards?

5. Invest in career coaching

I know money is tight right now, but if you can’t afford to go without a job for as long as nine months, it may be time to invest in some career coaching. Doing so could even result in the ability to negotiate a higher salary, giving you a much better return on your investment.

paNASH has several coaching options for improving your job search, and therefore lessening the time between now and your next job. Some are quite affordable, and also allow you to work at a faster pace.

If the thought of investing in career coaching seems a little overwhelming to your current budget, I encourage you to re-frame the thought, “I can’t afford this,” into the question, “How can I afford this?”

Re-framing your thoughts will prevent you from having to completely shut the door on the benefits of career coaching, and will provide room for the opportunity when it’s financially feasible.

To determine if career coaching is the next step for you, check out my post, “Get Unstuck! How to Know When It’s Time to Invest in a Career Coach.”

Get Unstuck! How to Know When It’s Time to Invest in a Career Coach

6. Learn patience.

After you’ve done everything you can to reduce the time between now and your next job, the only thing left to do is be patient. It’s not easy, but patience is a virtue you can learn.

For five tips on learning patience, read or listen to my post, “How to Be Patient When You’re In Between Jobs.”

How to Be Patient When You’re In Between Jobs

Parting words

Hopefully, this post has not only helped you manage your expectations about the average length of the job search, but has also given you some good tips to speed up your search.

Ask yourself,

“What’s at least one tip from these posts I can implement within the next 24 hours?”

I encourage you to be patient with yourself and with everything going on in the world today, be realistic, and use your time, money, and energy wisely.

paNASH is here to help.

Resources for your job search

On-demand video courses

paNASH provides an affordable on-demand coaching option that allows you to work at your own pace. These online video courses include:

One-on-one career coaching

Also, paNASH provides several one-on-one career coaching packages for various budgets. Coaching sessions are currently being held through the convenience of Zoom or phone, depending on your preference.

To schedule a free initial consultation, click here.

How to Avoid an Epic Fail When Networking

Networking often feels awkward, and can sometimes backfire, even with the best of intentions. Add to it the awkwardness and limitations of a pandemic, and you’ve got yourself a potential epic fail.

We’ve all failed at least once in our networking strategies. This week, I want to provide some tips to help you try some new and different approaches to avoid an epic fail.

Stay tuned for next week when I share some out-of-the-box interview tips!

Successful networking strategies

One of the most successful strategies is to spend more time doing it! Job seekers should spend 80% of their job search networking and only 20% actually applying to job ads. However, most job seekers have this reversed.

But to be successful, you also have to understand the etiquette involved in networking. Check out these previous posts for five tips most people fail to implement.

1. Avoid appearing desperate on LinkedIn

Every job seeker knows it’s important to be on LinkedIn, but they don’t know how to keep from looking desperate. Recruiters can detect desperation just from a job seeker’s profile, and will steer clear.

Click here to learn how to avoid looking desperate on LinkedIn.

How to Stop Looking Desperate on LinkedIn

2. Create a more inviting elevator pitch

An elevator pitch, created from the same old cookie-cutter approach, will make your listener want to pitch themselves down an elevator shaft!

Instead, click here to try a more inviting and less annoying approach.

The Best Way to Write a Successful Elevator Speech

3. Don’t ask, “Can I pick your brain?”

Leading your networking conversation with this common question can quickly result in an epic fail.

For a lot of professionals, this question is a trigger. To them, it’s code for, “I want to take from you your years of knowledge, advice, or contacts, without giving anything in return.”

This is not a good way to start off on the right foot.

But good news! There are appropriate ways to start a conversation with a potential new contact. Click here to learn how to do so using proper etiquette.

Why “Can I Pick Your Brain?” Is the Wrong Approach

4. Become a good networking contact yourself

Instead of just trying to find good networking contacts, you might also have better luck by serving as a good contact yourself.

To learn five ways you can give back and contribute more to your networking relationships, click here.

How to Stop Networking for Good Contacts and How to Be One!

5. Protect yourself from toxic professional relationships

You’ve probably heard the popular networking advice, “Never burn a bridge.” But I also say, “Never stay standing on a bridge someone else has lit a match to.”

While it’s important to maintain good networking relationships, you should also protect yourself from the toxic ones. Especially if they could hurt your other professional relationships.

Click here to learn how to recognize toxic relationships in your professional circles.

Never Say Never: How to Know When You Should Let a Bridge Burn

Related resources

Is Your Resume Not Working?

Maybe it’s time to approach résumé writing from a different angle

If you’ve sent out hundreds of résumés and still aren’t getting interviews, maybe it’s time to re-think your resume.

Most job seekers approach résumé writing from the wrong perspective. They think their résumé is about them, when in actuality, it’s not.

To learn some fresh ways to write your résumé so you can grab the reader’s attention and land more interviews, check out the following out-of-the-box strategies. They’ll work well with the unique job search strategies I shared last week.

Stay tuned for more out-of-the-box strategies for networking and interviewing! 

Out-of-the-box résumé writing strategies

1. Show how you can meet the employer’s needs

Your résumé should be more about speaking to the employer’s needs than your own. A lot of people’s professional summary only lists what they want from the job. Instead, job seekers should talk more about what they have to offer the company.

Showing how you can help meet the employer’s needs will grab the reader’s attention. To find out how to do this, check out my post, “How to Write a Résumé: Make It About THEM, Not You.”

How to Write a Resume: Make it About THEM, Not You

2. Know what you need to delete from your résumé

You only have so much space to work with on a résumé. Therefore, it’s just as important to know what to take off your résumé as it is to know what to add to it.

For instance, if there’s something you’ve done in past jobs you know you never want to do again in future jobs, delete that particular duty from your résumé.

For 12 more items you should remove from your résumé, check out this free video, “What NOT to Share On Your Résumé“.

Resume Help

3. Don’t forget to include your side hustle

If you have a side hustle, either in addition to your current job or as your current means of income, include it on your résumé! Doing so will tell employers a lot about you.

For instance, it will show them how you possess many of the skills they’re looking for, like creativity, adaptability, and more.

Click here to learn how to best market your side hustle on your résumé.

Should You Share Your Side Hustle on Your Resume?

4. Protect your résumé from ageism

Unfortunately and sadly, ageism still exists in the workforce. If you’re running into road blocks with your résumé because of your age, click here for tips to keep you from giving away your age on your résumé.

These tips do not encourage you to lie about your age. Instead, they’re about helping you get your foot in the door for an interview, so you can show employers the benefits your skill level would bring them.

How to Gain a Little Protection From Ageism (Part 1)

5. Feel more confident about your résumé

As you apply the tips from the previous suggestions, you’ll feel more confident about your résumé and your skills.

But, there are probably some more things you still don’t know about how to write an attention-grabbing résumé. Click here to find out what they are so your résumé will stand out above the competition and land you more interviews!

Think You Know How to Write a Resume? Think Again!

Want someone to write your résumé for you?

Now, paNASH has a certified professional résumé writer on staff to write your résumé for you. Dr. Denisha Bonds can provide you a properly-worded and uniquely-designed résumé to help you succeed in your job search!

Click here to request a quote.

paNASH Adds New Career Coach and More Services

Stay tuned for next week when I share several out-of-the-box networking strategies!

Related resources

Are Your Job Search Strategies Not Working for You?

Maybe it’s time to try something different.

If you’ve been at your job search for a while now and still aren’t seeing results, maybe it’s time for some new or different job search strategies.

You’re probably familiar with the Albert Einstein quote,

“Insanity is doing the same thing over and over again and expecting different results.”

So why keep doing the same thing in your job search if you’re seeing the same poor results?

I always try to provide new and different job search strategies for my clients. Something other than just the typical and often outdated advice found on the Internet. This helps them stand out above their competition and see improved results in their job search.

Now don’t get me wrong, consistency is important in your job search. But you don’t want to waste your time being consistent with job search strategies that don’t work.

Instead, be consistent with what’s working for you. Then, get rid of the strategies that don’t work, and replace them with the following out-of-the-box strategies. Test which ones work best for you, and then tweak them for your unique situation. You’ll likely see more positive results in your job search!

Stay tuned for more out-of-the-box strategies for résumé writing, networking, and interviewing!

Out-of-the box job search strategies

1. It all starts with your personal brand

You may wonder what your personal brand has to do with your job search. Well, the answer is, a lot! Understanding your personal brand, and how to articulate it properly, can result in new career options, a more focused job search, a marketable résumé, authentic networking relationships, and more solid answers to interview questions.

On the other hand, not understanding your personal brand can land you in a job you never wanted, or keep you in a career path you’re trying to escape from. You’re especially at risk of this during a vulnerable point in your career, like many people are right now due to COVID layoffs.

To learn more about better understanding and marketing your personal brand, check out my post, “How to Make Career Choices That Won’t Destroy Your Personal Brand.”

How to Make Career Choices That Won’t Destroy Your Personal Brand

2. Know what recruiters are thinking

Since part of the personal branding process involves knowing who your audience is, it’s important for you to put yourself in their shoes.

For most job seekers, one of their audience segments is recruiters. Do you know how recruiters think? Do you know how to respond appropriately to the ways they think?

In my post, “7 Things You Need to Know About Recruiters,” you’ll learn how to anticipate what recruiters are thinking and how to be proactive in marketing yourself to them.

7 Things You Need to Know About Recruiters

3. Don’t go where everyone else is going

When most people first come to me, they’re frustrated because they’ve spent so much time applying to jobs on all the popular job boards, but with no luck.

This is because those job boards are saturated with other job seekers. They’re also saturated with a lot of old job postings, and even postings by scammers and spammers. In fact, I recently heard from someone who became a victim of identity theft after he responded to a fake online job ad.

Therefore, you shouldn’t spend nearly as much time applying to jobs online as you should networking. In fact, you should only allot about 20% of your job search efforts to applying to jobs. So what are some better and safer alternatives to the popular online job boards? Click here to find out.

What Are the Best Alternatives to Online Job Boards?

4. Gain more experience in new and different ways

If you’re currently unemployed and don’t have the experience needed for the jobs you’re applying for, use your time to gain the experience and skills to make you more employable.

How do you gain this experience when you can’t get hired without it? While this often seems like a catch-22, there are several ways to build your résumé while you’re unemployed. Click here to find out how.

How to Get Experience When You Can’t Get Hired Without It

5. Develop the most in-demand skills

While gaining more experience, you’ll also want to develop the skills employers want most in an employee. Many of these skills are the same skills which also make entrepreneurs successful.

You’ll find a list of those skills in my post, “Why You Need to Think Like an Entrepreneur (Even When You’re Not One)“.

I published this post a little over a year ago, before we’d even heard of COVID-19 or could imagine the impact it would have on the current job market. I wrote it during a very good market, but the advice still applies today. Especially for those who’ve suddenly found themselves out of work due to the pandemic.

And my guess is, due to the coronavirus, the statistic in the post for the number of independent workers in 2020 is much higher than originally predicted.

Whether you’re forced into working for yourself, or you’re searching for a job, you need to develop these in-demand skills to be successful.

Why You Need to Think Like an Entrepreneur (Even When You’re Not One)

More out-of-the-box job search strategies

Stay tuned as I share more out-of-the-box job search strategies in the coming weeks. This will include unique résumé writing, networking, and interviewing advice.

And don’t forget! You can get 20% off paNASH’s career coaching video resources starting on Cyber Monday. Discount is good through Friday, December 4th. Use the discount code CYMON20.

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