In last week’s Part 1 post, I talked about the unfortunate reality of ageism that still occurs in the hiring process. I also talked about several things you can avoid on your resume to reduce your risk of age discrimination and increase your chances of landing an interview.

This week I want to share several ways to reduce your risk via your LinkedIn profile.  

What to Include on Your LinkedIn Profile

Your LinkedIn profile doesn’t have to, and nor should it, be just a repeat of your resume. There are several things you can include on a LinkedIn profile you can’t include on a resume. Do the following suggestions and you’ll convey the spark and energy you still have to offer an employer.

1. Talk about your future goals and show some personality!

Your resume only allows you to discuss your past work experience. But your LinkedIn profile also allows you to share your future professional goals. Your headline and summary section are the perfect places to do this.

Sharing your goals shows you still have a lot left to accomplish in your career and a lot to offer a company.

Your LinkedIn profile also allows you to show a little personality since you can use wording that paints a picture. Be yourself by including your passions, personal mission statement, and hobbies. Just make sure you remain professional in your descriptions.

While you should never write in first person on your resume, it’s better to write in first person on LinkedIn (at least in the summary) to be a little more personable. And so it doesn’t sound like you had someone else write it for you.

The LinkedIn profile is where readers of your resume go to learn more about you. Give them something more than just what’s on your resume!

2. Include the current buzz-words of your industry.

Sprinkle your industry’s current buzzwords throughout your descriptions in your summary and experience sections.

Not only will this make you appear up-to-date on the latest industry trends, it will also make you more searchable when recruiters do a keyword search on those terms. Your profile will likely pop up in their search results.

3. Share trending articles about trending ideas in your industry.

In addition to including your industry’s buzzwords in your profile, you can also show you’re up on the latest trends by posting articles about the current and future issues facing your industry.

You’ll not only want to post these articles in the general news feed, but also in the relevant groups where your industry’s recruiters are likely to be a member.

4. Join the right groups.

Speaking of LinkedIn groups, you want to make sure you join the right groups!

Recruiters can go to your profile and see which groups you’re in, so you’ll want to stay away from any groups with the words “mid-career” or “mid-life” in their name.

You’ll want to join more industry-related groups than you would job search groups. Being a member of a bunch of job search groups will scream desperation.

Instead, join the groups of the industry you’re in (or trying to transition to) since these groups often announce job openings within the industry. (To see jobs in groups, go to a group’s page and click on the “Jobs” tab to the right of the “Conversations” tab.)

This saves you time from having to sift through any job announcements you may not be interested in.

5. Include your updated skills.

Include your new skills, programs, platforms, and technologies you’ve been learning on your own time. (See #5 in Part 1.)

6. Include online courses.

LinkedIn offers a lot of online courses. So do MOOC (massive open online courses) sites like Coursera. These are great places to learn new methodologies and technologies in an affordable way. And many courses give you a badge to add to your LinkedIn profile once you’ve successfully completed them.

Listing these courses on your profile shows you’re constantly learning new things, you know how to use current technology, and you’re staying abreast of the latest knowledge.

7. Decide if you should include your photo or not.

If you look young for your age, or you have a photo from a few years ago that’s not obviously out-of-date (i.e. you’re not wearing out-of-style glasses frames), then definitely include it on your LinkedIn profile.

If you feel like you may be at risk of age discrimination based on your photo, you may decide not to include one. But you should know recruiters are also wary of profiles without a photo. In this case, you’ll need to decide for yourself which risk you’re willing to take.

Conclusion

You’ll never be able to completely eliminate your risk of ageism. But, by following the above suggestions, you’ll at least reduce your risk and increase your chances of getting an interview.

When you do land the interview, you’ll want to walk in with confidence and wow them with your competitive advantages by addressing their pain points and showing how you can be a problem solver for them.

To learn how, purchase my on-demand course Steps to Acing the Interview and Reducing Your Interview Anxiety.

While ageism is illegal in hiring processes, it unfortunately still happens to those over 40. Also unfortunately, there’s not a lot a job seeker can do to fight it.

My clients who’ve previously experienced age discrimination often say,

“If I could just get in the door for an interview I could really market my experience and show them I’m the right person for the job. I could show them how I’m an asset for their company instead of a liability.”

But much of the discrimination comes prior to the interview, usually at the first glance of the candidate’s resume or LinkedIn profile. This is when it’s hardest to prove or fight.

The timing of the discrimination makes it darn near impossible to advance to the interview where the candidate can really show his or her competitive advantages.

So, what can a 40+ candidate do (or not do) on his or her resume and LinkedIn profile to increase the chances of landing an interview?

Several things!

What to Avoid Doing on Your Resume

There are several mistakes older job seekers make on their resumes that quickly give away their age. These are mistakes you can easily avoid and therefore increase your chances of landing an interview.

1. Avoid using outdated contact methods.

If you still have an email address ending in aol.com or hotmail.com, this just screams over 40 (more like over 50)! Instead, create a Gmail account you can use just for your job search correspondence.

Also, don’t list both a landline and a cell phone in your contact info. Only include your cell phone.

You probably also don’t need to include your mailing address since most companies no longer send snail mail. Just your city and state is fine.

2. Avoid specifying exactly how many years of experience you have.

Announcing immediately in the profile summary exactly how many years of experience you have is not always a selling point. The only time it is a selling point is if you have the same amount of years of experience as the job ad requires.

But, if for example you have 20 years of experience for a job only requiring 15 years, you probably want to re-word your summary from “20 years of experience” to either “15+ years of experience” or “extensive experience.”

3. Avoid listing jobs from more than 10 years ago.

Many candidates want to show every job they’ve ever had, but employers really only need to see the last ten years of your experience.

If basing it on requirements like the one in the example above, adjust accordingly.

4. Avoid the outdated typing rule of two spaces between sentences.

If you’re over 40, you probably took typing in high school on a type writer. And you were probably taught to put two spaces between each sentence.

Well, this rule no longer applies since people no longer use typewriters (Google it if you think I’m wrong).

So break the habit now before you give away your age! Trust me, it’s not as hard of a habit to break as I thought it would be.

5. Avoid listing outdated (or obvious) technical skills.

That software program you learned at your old job which is no longer used anywhere else – leave it off!

Also, unless the job ad specifically states Microsoft Office as a must-have skill, don’t list it. At least not the programs EVERYONE uses, like Word or Outlook. Almost everyone has (and should have) these skills so they’re kind of “a given.”

And if you do feel like you need to include Microsoft Office, indicate your level of proficiency for applicable programs if you can honestly say you have “intermediate” or “advanced” proficiency.

Or name some of the advanced features you know how to use that will be useful in the potential job.

This will make you stand out from those who only list the program names.

Next, go and start learning some of the software and platforms required for the job you’re not already familiar with.

Many programs and platforms have free demos or online tutorials you can do right from your own computer. Start there and then play with them! Then, you can at least say you have “working knowledge” of those programs.

An example would be Slack, a platform many companies are now using as a team collaboration tool.

I have a Slack channel set up for me to communicate with my clients and for them to communicate with each other (both openly and privately) in one place.

By making this available for my clients, it gives those new to Slack the opportunity learn it and add it to their skillset.

6. Avoid listing your graduation dates.

You can take your graduation dates off your education if you’ve been out of school for at least 5 years.

There’s no need to have them on your resume. (And you definitely don’t want the hiring managers doing the math in their heads from your grad date since you’re trying to protect yourself from ageism.)

Just list all the other information about your education, and use the most up-to-date name of your institution. (For example, if your alma mater’s name changed from “_____ College” to “_____ University” after you graduated, change it on your resume.)

7. Avoid including your photo.

This advice isn’t just true for older candidates. It’s true for most candidates of all ages. While it’s okay and even encouraged to have a photo on your LinkedIn profile, it’s still not widely accepted on the resume.

This is true even though there are several online resume templates with a designated space for the candidate’s photo.

But, you can appear younger to employers by using one of these more modern looking templates (check out Canva) and just deleting the placeholder for your photo.

The templates found on Canva are good if the job is in an especially creative field where graphic resume designs are more appropriate. I would advise you not use these templates if you’re seeking employment in a more traditional or conservative industry.

How to Protect Yourself from Ageism, Part 2

But what about LinkedIn? Should you include a photo there? And how far back should you go on your experience in your profile?

Stay tuned for next week’s Part 2 post!

In the meantime, get more resume writing tips and advice when you purchase my on-demand course Resumes That Get You the Interview: Surprising Secrets to Getting Your Resume Noticed.

You may remember reading about my client Robert in my post entitled “How to Know If You’re In the Wrong Job”. Robert is the one who has talents and passions in both illustration and foreign languages.

But instead he had a job he dreaded going to every day.

When you first heard about Robert, he was just starting to turn his passion for illustration into a side hustle with the hopes of eventually leaving his job pursuing it full-time.

https://www.instagram.com/artbyrobert/

Over the weekend I received this update from Robert. It truly is inspiring, and can show how applying paNASH’s coaching techniques can be life-changing!

A Drastic Career Change

Hi Lori,

I hope things have been going well for you. I’ve finally had some drastic changes in my career take place recently I wanted to update you on.

A couple of years ago I found out there was an instructor at Lipscomb University who used to be one of the top tier animators for Disney feature films for 15 years. He animated moves like The Lion King, Beauty and the Beast, and Aladdin.

Once he left Disney, he moved here to the Nashville area. Then, Lipscomb University recruited him to teach and develop an animation program.

I had heard about him and for a long time I’d always wanted to get in touch with him. He’s a real celebrity in the animation world and has numerous connections in the industry.

I thought it would be so cool to connect with a guy like him and to learn from him. It had been bugging me for two years that a resource like him lived just 20 miles away and I’d done nothing to try to make that connection.

So, in March, I finally got up the nerve to reach out to him.

I sent him an email explaining my passion for character design and told him how I’m trying to transition into the industry. I asked him if he was open for a discussion and he agreed to meet with me.

It turns out he’s a very kind, generous person willing to help aspiring artists as best he can.

I asked him if it would be possible to audit just one of his classes at Lipscomb. He said yes and after coordinating it with Lipscomb’s admission’s office, I registered for his character design class that would begin in August.

The Inevitable Obstacle

I was so excited!

However, there was one huge problem.

The class was held mid-day on Mondays, Wednesdays, and Fridays. This of course conflicted with my work hours at my job in Hendersonville.

I would have to be away from the office a few hours three days a week, just to take a class that has nothing to do with my job. I knew my company would never approve such a request for that much time away from the office.

So, my wife and I started praying about what to do.

Having a mentor is absolutely essential for an artist to fully reach his potential. I’d already been praying for two years for such a mentor who could help me grow as an artist.

It looked like God was providing an answer and an opportunity for me to learn from the best of the best, but there was the obstacle of my job. Lots of prayer and discernment ensued.

A Fork in the Road

By July God was still putting it on my heart to not let this opportunity slip by.

At this point I decided to sit down with my boss and explain my situation to see if there was anything that could be worked out with my company.

My boss is a very understanding guy and he knows art is my passion, so I knew he would get how big of an opportunity this was for me.

I asked him about the possibility of working remotely on the days I had class. I’d read the book The 4-Hour Workweek you suggested to me when I was asking you about how to pitch working remotely to my company, so I was using what I learned because it was my only chance of keeping my job and taking the class.

When I pitched my idea to my boss, he was supportive, but HR was not.

This didn’t surprise me.

It seemed clear at this point I wouldn’t be able to keep my job and take the class. I was at a fork in the road. I was going to have to choose between my job and my dream.

And I was going to have to make a decision soon because the class was starting in a few weeks.

A Paycheck Isn’t Worth the Unhappiness

My wife and I continued to pray and we talked about it until we were blue in the face.

Through all this prayer and discernment, I realized the only thing keeping me at my job was money. Everything else about my job was not worth staying on for.

I realized it was a dead-end job because if I stayed, I’d be stuck doing the exact same thing ten years from now.

Literally I was showing up every day just for a paycheck.

The most interesting thing I realized though was the paycheck wasn’t as important as I originally thought.

Yes, everyone needs money. But being constantly unhappy was not worth the money.

My wife and I discussed our finances and figured out with her income and our combined savings, we’d be fine for at least a year. She gave me her blessing and support.

She’s the most loving and supportive woman I could’ve possibly found in this world. She told me if God was calling me to pursue my talent in art and we had enough money to make due, to go ahead and leave my job for my passion.

So I gave my boss two weeks notice.

My last day of work was August 17th and my first day of class was August 20th.

It’s a Faith Journey

Now, I’m free of my soul-sucking job and I’m finally getting to do what I’ve been dreaming of for years! (In fact, I’m writing this email from a computer on Lipscomb’s campus!)

My plan is to spend the semester taking the class and practice my skills to get them to a professional level while also building my relationship with the instructor.

Then, when the semester ends in December, I’ll assess my next steps.

The instructor is known for helping connect his students with other people in the industry. I’m hoping he’ll do the same for me even though I’m only auditing his class.

Since starting the class a few weeks ago, I’ve been making the experience my new full-time job.

I arrive on campus every morning at 7:00am, whether I have class that day or not, and I stay until 4:00pm. I spend my time honing my craft, taking the class, networking with other artists, and building a professional relationship with my instructor.

It’s been great but it’s also been a challenge spiritually and emotionally.

The devil is trying to break me down every day by telling me I’m wasting my time, I’m a selfish, irresponsible husband and it’s ridiculous for me to chase my passion while my wife works.

I expected this to happen because I knew the devil would do this.

And most days it’s hard not to let it get to me. But that’s what comes with the territory of a faith journey.

And this is definitely a faith journey.

No Longer a Slave to a Paycheck

Now that I’ve settled into my new schedule, I’m going to start advertising around campus my Spanish tutoring skills. I think it would be a confidence boost to earn at least a little money while also helping others.

I find I work best when I move between two different things rather than focusing on just one thing.

This will allow me to make my own schedule and charge what I’m worth instead of working part-time waiting tables.

I’m also going to start using the Passion Planner you gave me at paNASH’s client mixer to better structure my day and maximize my time.

For so long my job was holding me back and I was just a slave to a paycheck.

Now I’m finally doing what I’m supposed to do. I’m not doing it full-time YET, but I am still receiving commissions for my artwork as a side hustle which is helping fund my dream while I learn from the best.

Thank You!

I write all this to say your help is partly what enabled me to arrive at this major career decision to pursue my passion.

The skills you’ve taught me, the encouragement you’ve given me, and the resources you’ve connected me with have all played a huge role in getting me to this point.

And you don’t know this, but your blog posts have really been an inspiration to me as well.

Specifically, the one entitled “When Is the Right Time to Leave Your Job?” was published the exact same day I had to make my final decision about quitting my job, and it helped me know for sure I was doing the right thing.

And the one you wrote the following week about the ropes course also reassured me I’d done the right thing.

Those two posts were divinely orchestrated at just the right time for me.

I really wanted to thank you for the help you’ve given me and especially for being available on occasion even after our coaching sessions were over.

I wanted to share all this with you so you could see the fruit of your diligent work with me.

Thank you!

Robert

Robert’s Art

Reading Robert’s email made my whole week!

He’s such a talented and gifted artist, and I believe in him so much last fall I commissioned him to do a drawing of me as my childhood hero, Wonder Woman. (I’d always wanted to be Wonder Woman when I grew up!).

Illustration by Robert Hughes

And he’s also taking commissions from anyone else who’d like something similar.

In fact, he’s currently taking pre-orders for personalized holiday cards in which he’ll do cartoon characterizations of your family members! (See samples below.)

To submit your own pre-order, email Robert at rchughes2@gmail.com.

Illustrations by Robert Hughes

Related Posts:

• How to Know if You’re In the Wrong Job
• When Is the Right Time to Leave Your Job?
• Mindfulness: How to Be More Successful By Living In the Moment

It was 2011 and I was working as an image consultant and media coach for recording artists. I was waiting for my new client in his publicist’s conference room. He was coming in to begin his media coaching with me to prep him for his next radio tour.

In our first session he told me his life story, how he got to where he was, and what his future looked like. He was different from most of the other recording artists I had worked with. His values and priorities were on a whole other level.

What was typical.

He told me about how he grew up poor with humble beginnings and how he’d always been passionate about music with goals to pursue it as a career. Not an uncommon story among most musicians who eventually make their way to Nashville.

He was the first person in his family to finish not just college, but also high school. This inspired him to become a high school social studies teacher, something else he was very passionate about.

After college, he pursued teaching to support his music career goals. He did both until he couldn’t any longer.

His music caught on like wildfire. In fact, he was getting so many bookings and selling out so many venues his music career completely disrupted his teaching career. He had to leave his students to fulfill his new obligations to his fans.

Again, this is not an unusual story or scenario for most recording artists as they begin their careers. Most start off doing something else to make a living until they’re able to afford to pursue music full-time.

What was different.

But here’s where it gets different with this particular artist:  he said to me,

“When this whole music thing dries up, which it probably will eventually, my plan is to go back to teaching social studies.”

I had never heard a recording artist talk like this. Most get so caught up in their rise to fame and fortune they think it will never come to an end. They don’t think long-term.

In fact, most of them believe, and are also told by numerous music industry executives, if you truly want to make it in the music business you can’t have a Plan B. Their theory is if you have a Plan B, you’ll never be fully motivated to pursue the Plan A of a music career. They believe you’ll give up too soon and default to your Plan B before Plan A gets off the ground.

This client was the only artist I knew who didn’t fall for that. He strongly disagreed with that mindset and felt it was totally irresponsible not to have a Plan B. Like everything else, he knew Plan A will eventually come to an end.

He also told me something else I’ll never forget. His first big headline show completely sold out, and acts as big as Brantley Gilbert and the Zac Brown Band were opening for him! He said to me,

“To this day, there’s not been one stage I’ve walked onto that didn’t beat the feeling I got the first day I walked into a classroom.”

Talk about a mic drop!

Whether he realizes it or not, this musician is still teaching others in his role as an artist. There are so many lessons from this interaction and his statements I almost don’t know where to begin.

But let’s try to unpack as much as we can here.

1. It can’t be all about the money.

It’s obvious he wasn’t doing any of this for the money. Everyone knows there’s very little money in education. And for someone willing to go back to education after a more lucrative career shows money isn’t a top priority.

As a career coach specializing in helping people pursue their passions, I can tell you if you’re pursuing something only for money with no passion behind it, it’s likely to fail. All the experts will tell you this. This includes business experts, successful entrepreneurs, other career coaches, and the ones who learned this lesson the hard way.

And not only is it likely to fail, you’re also likely to be miserable. If you’re not passionate about what you do and you find no meaning in it besides earning a paycheck, you’re likely to dread going to work everyday. This will wear on you over time.

2. You have to think long-term.

Nothing lasts forever. You could be laid off tomorrow from your current job. Your business idea could take off like a rocket and then just as quickly crash and burn. My former client’s bookings could easily dry up since music fans’ tastes are fickle.

So then what?

While it’s important to learn to live in the moment, there needs to be a balance between living in the moment and considering the future.

One of the things I work with my coaching clients on is establishing long-term goals and helping them figure out how their passions can evolve with those goals.

Sometimes this requires re-evaluating and altering their short-term goals. And sometimes it may require them to alter their long-term goals.

3. It’s not a bad idea to have a back-up plan.

As a result, you may need a Plan B to your Plan A, or even a Plan C to your Plan B.

These plans don’t have to be completely different from each other like they were for my former client. They could be something in the same industry but in a different role or function.

Back-up plans can be a great solution when you’re feeling stuck in your current career situation. I’ve helped many clients brainstorm and test potential back-up plans which eventually got them unstuck.

Do you see any other lessons here I missed? (If so, please comment below!)

Conclusion

My former client had two very different careers he was equally passionate about. One disrupted the other much more quickly than he expected. And it could happen again some day.

This happens to almost all of us, including myself when I went from career coaching to image consulting then back to career coaching again.

What will you do when the career you’re passionate about gets disrupted by another passion? Or if it gets disrupted by an entirely new passion you’ve discovered? What will happen if you don’t have another passion (a Plan B) to fall back on?

If you don’t have an answer to these questions, it may be time to consider the lessons outlined above, or even some career coaching for yourself. To find out if career coaching is your next best step, click here and complete the paNASH intake form. Completing the form does not obligate you in any way.

Related posts:

• What Are the Biggest Career Mistakes You Should Avoid?
• What You Need to Know About a Job Loss
• Get Unstuck: How to Know When It’s Time to Invest in a Career Coach