Category: Personal Branding


How to Create the Life You Want to Wake Up To Every Day

Life would be grand if you didn’t have work getting in the way of it, right? You’d wake up every morning (even Monday mornings) loving life instead of dreading your soul-sucking job. But we all have to work to make a living and to make a contribution to our world.

However, there are ways to create work opportunities which allow you to develop the life you want to wake up to every day. Work that allows you to blend your life and job harmoniously instead of it taking over your life. How do you create such a life?

Meet Dorothy

Photo of Dorothy by Lily Darragh

I just finished working with a client named Dorothy who is 58-years-old and has spent over 25 years of her career in the corporate world. Looking back on those years she was able to see how stuck she was. She wasn’t moving forward or up as she had expected to in the corporate world, and therefore also wasn’t increasing her annual salary. When she came to me, she had just left corporate for a much-needed break and not sure what her plan was next.

Because her outside hobbies include competitive body building which requires a lot of training, her friends told her she should be a personal trainer and coach others. They said it made perfect sense, especially since it’s something she’s excelled at and is passionate about. Dorothy agreed this could be a real possibility since she loves working out and has the body to prove it. But she wanted to get some guidance first to make sure. Thank goodness she did, because she made a very surprising discovery.

Photo by Lily Darragh

Wake up and make the investment

Dorothy admitted she’d never before considered spending money on herself, not even for career coaching. At least not until she found herself in need of some direction. Now having gone through paNASH’s program, she says she’s now able to see the value of it and the return on investment!

The first step in creating a career and life you want to wake up to is to decide you’re worth investing in yourself. (Because you are!) It may seem scary at first to make such an investment, especially the unknown part of it. (The unknown is always the scariest.) But, you can learn a little about what to expect by following Dorothy’s progress below.

Also, there are ways you can start with just a small investment to test the waters. This includes spending only a few dollars on a Kindle or paperback copy of my book on Personal Branding, along with the time it takes to complete the exercises in the book. Or you can get it as a free download with your purchase of the Personal Branding on-demand video course at yourpassioninlife.com/ondemand.

Dorothy was pleasantly surprised to see how such a little book was packed with so many powerful exercises that helped her in discovering her direction and her new path.

Wake up and trust the process

Whether you choose to start small with the book or decide to go big like Dorothy did with a one-on-one coaching package, you’ll need to trust the process. This is the second step in creating the life and career you can’t wait to wake up to.

After her first couple of sessions, Dorothy was wondering why she didn’t have answers to her questions about her career path yet. Since she’s a competitive body builder, she’s used to seeing almost immediate results after working out in the gym. Results like improved muscle tone are visible when she looks in the mirror. But this isn’t the case with career development.

I had to remind Dorothy this process of discovering her authentic career path is a marathon, not a sprint. However, she was on track because she was moving through the homework with as much discipline as she does when preparing for a competition. I promised her if she kept moving through the personal branding exercises at the rate she was, she’d see the results come together. But they wouldn’t be visible until she got closer to the end of the program.

Wake up and be honest with yourself

When going through the process and doing the exercises, you’ll need to follow this next step of being honest with yourself. Once Dorothy got honest about what she wanted from her next career opportunity, she realized it was something different than what she originally thought.

Dorothy knew how much she loved working out and sculpting her body for competition. But she realized from the homework I gave her she did NOT want to train other people. She was happy to let others come workout with her and to help motivate them. But she did not want to have to hold others accountable nor chase people down for payment of personal training services. She realized this when she got honest with herself.

At this time Dorothy was also getting calls about jobs doing the same work she used to do in corporate. Since she realized she didn’t want to do the personal training all her friends were telling her to do, she started wondering if going back into corporate was her only option.

Body building is just a hobby and doesn’t bring in any income. But, the body building had previously led Dorothy to a talent agency and to some paid modeling and acting gigs which served as a side hustle for her. It brings in a few big paychecks every now and then for only a few hours of work. Because she previously worked full-time in corporate, she wasn’t able to accept every gig. Therefore, Dorothy viewed this endeavor as more of a hobby too. But after leaving corporate, she was able to say yes to more modeling jobs. She also started getting some brand ambassador gigs because of her modeling work and fitness competitions. This really opened up a whole new passion for her.

Photo by Randy Dorman

Wake up and stop worrying about what everyone else thinks

Even though Dorothy was discovering her excitement about brand ambassador work and how it fit well with her experience in modeling and fitness competition, she felt societal pressure to do the practical thing and respond to those offers for work back in corporate.

But Dorothy really knew she wanted to explore the brand ambassador opportunities more. She liked it because it allowed her the flexibility in her schedule she’d been missing out on for so long. It allowed her to meet new people in various fun and exciting settings. It allowed her to move from project to project with different companies instead of being stuck at one company. She could choose which projects she wanted and turn down those she didn’t. She also didn’t have to manage other people. And she was able to see the earning potential compared to her lower-rung corporate job offers.

I asked Dorothy two questions. One, “Are you able to earn as much money in a traditional eight-hour-a-day office manager job as you are in a few hours of being a brand ambassador?” And two, “If you were back in corporate, would you be able to accept as many modeling and brand ambassador gigs as you’re starting to get right now?” Her answers to both of those questions were, “No!”

With this realization and also knowing she didn’t want to do what her friends were telling her she should do, Dorothy stopped worrying about what everyone else thought. She stopped worrying about what society considers as practical. And she stopped worrying about what her friends would think. She said to me,

“Your program revealed to me my friends’ vision was not my vision for myself.”

Do you need to stop worrying about what others think about your goals and vision?

Wake up and understand your worth

Something else Dorothy said to me about paNASH’s program is,

“I now know my worth!”

She learned how her skills and talent were worth more than what she’d been making in corporate. And she learned from our work together how to negotiate higher rates for the brand ambassador gigs she’s continuing to land. This is the next step in creating a life you want to wake up to.

“At first I didn’t believe I could do any better but now I do!” she says.

Because of this, Dorothy has turned down the low-paying corporate job offers. She says the paNASH program gave her the vision and a path for her next career move. (Which does NOT include going back to where she was stuck before.) But she stresses to anyone considering the program, you have to put in the time and energy in the homework assignments. You have to be disciplined and be honest with yourself if you want real results.

“I have finally found my path!” Dorothy says.

Let me ask you: are you worth more than what you’re currently making? Are you worth investing in yourself to discover how you should use your talents and how much you should be making?

What will your new career path look like when you wake up?

Dorothy says she now has a career path she’s excited to wake up to every day. And she didn’t use age as an excuse to not pursue new endeavors. She’s 58-years-old but she’s never let age stop her. Not in modeling. Not in body building. And certainly not now in her new career path.

While Dorothy’s path may be very different from your future path, you likely have the same goals. You both want more flexibility and work-life balance in your career. And you both want to wake up to a life and career that excites you and energizes you.

You too can discover how to achieve these goals in your own unique way through paNASH’s Personal Branding program, either through personalized and in depth one-on-one coaching, the on-demand video tutorial, or the book. Visit yourpassioninlife.com to learn more or click on the links above. It’s never too late to strive for a better life and career!

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How to Go From Burned Out to Fired Up!

I have so many clients who come to me feeling burned out in their current job. For some of them it’s not from working too much. Instead it’s from working outside their gifting. For others, they love their job and company, but their employers treat them as machines instead of humans!

Burned out from working too much

For those of you who are in a company or job you enjoy but are feeling burned out from overwork, looking for a new job and sending out resumes is probably not the answer right now.

Doing so would be the same as uprooting your family and moving to a house right next door to a restaurant just because you happen to be hungry right now.

Trust me. You don’t want to trade a burnout with a company you love for a burnout with a company you’ll hate.

Have the tough conversation with your boss

Instead, I suggest having a frank conversation with your supervisor, no matter how difficult or scary it may feel.

Former Wall Street CEO (for both Smith Barney and Merrill Lynch) and now entrepreneur Sallie Krawcheck says,

“The days of the boss as ‘hard-ass’ need to be kissed good-bye. Today the business world increasingly values the kind of leaders who recognize that their employees’ lives don’t begin and end when they are at work. Many of us have families, and pets, and outside interests, and medical needs, and hobbies. Really, it’s well past time to get over requiring face time. And work as an extreme sport, complete with all-nighters and last-minute business trips-it isn’t good for employees, and it certainly doesn’t allow anyone to do their best work; and younger professionals are turning away from it in droves. Why not own the fact that we are all people and acknowledge that all of us need time for our outside lives? It’s just smart business.”

Instead of taking the angle of needing some much needed relief from your current workload, take the angle of how you want to be the best and most productive employee you can be for your boss.

Tell him or her how your current workload is negatively impacting your ability to do your best. Then focus on how you can improve your performance and productivity with just a few suggested tweaks.

Propose a win-win-win situation

Think ahead what tweaks you can suggest to be a win-win-win. (A win for your boss that will make him or her look good, a win for the company’s bottom line, and a win for you and your sanity.)

Some examples of tweaks you can suggest may include:

  • Delegating some things to your subordinates.
  • Working remotely from home one to two days a week.
  • Trading travel to in-person site visits for Skype meetings.

A trial period

Give your boss the option to try what you’re suggesting on a trial basis (typically two weeks). Offer to go back to the old way if it doesn’t work.

During those two weeks, track every single positive impact on the company’s bottom line you notice.

Examples of positive outcomes include:

  • Reduction in errors.
  • Financial savings for the company.
  • More satisfied clients/customers.
  • Increase in more qualified prospects.
  • Increase in repeat sales from current customers.
  • Time used more wisely.

Deliver results

Create a report reflecting these positive outcomes and present it to your boss at the end of the two weeks.

Then once you share your positive results, ask your boss for two additional weeks to see if you can repeat what you’ve accomplished in the first two weeks. If you can, he or she will find it hard to justify saying no to an indefinite continuation of your new approach to your workload.

Consider your next move

Only after you’ve had this conversation with your boss should you consider looking for a new job.

If your supervisor likes your work as much as you like working for him or her, you shouldn’t feel paranoid about broaching the subject. In fact, your boss will probably be glad you brought your struggle to his or her attention.

But if your proposal is immediately shot down and it’s obvious your feedback is not appreciated, then you’ll know it’s probably time to look for something new. But I strongly recommend taking some vacation time (even if you don’t go out of town) to really think about if you should leave your job. And if so, for what other kind of job?

Use this time to also figure out your personal mission and purpose in life so you’ll know what opportunities to say yes to and which ones to say no to. Make sure you’re targeting opportunities that allow you to work in your gifting. Otherwise, you’ll end up burned out all over again.

Don’t get burned out on burnout

When looking for something new, do so with a clear mind. Again, use some of your vacation time to take a step back and get some proper perspective on what exactly you want in your next job and what will be a good fit for your personal mission. It will be worth it!

If you need help determining your purpose and gifting, start with paNASH’s on-demand video course on personal branding. Do this before you update your resume and just start sending it out randomly with no real focus.

Don’t get burned out on burnout. If you follow the suggestions above, you can find a new lease on life which can really get you fired up about your career!

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How To Stop Comparing Yourself to Others

It’s time to stop comparing yourself to others! Comparing yourself can be destructive to your self-esteem, detrimental in the pursuit of your purpose, and downright depressing!

Yet, you probably find yourself playing the comparison game quite often. Does it tend to happen most when scrolling through Facebook or Instagram? Yeah, that’s what I suspected.

We all know logically that (most) people only post their best moments in life on social media, and edit out their worst moments. But emotionally it’s hard for us to remember this. As a result, we end up comparing our worst to someone else’s best, while forgetting others also have a worst.

If you don’t learn how to stop comparing yourself to others, you will never reach your own potential.

So how can you stop? Let’s look at the following case study to find out.

Stop Comparing Yourself (A Case Study)

Artists of any medium (performing artists like dancers, actors, singers and songwriters and visual artists like painters, sculptors, and photographers) tend to be much harder on themselves and compare themselves more to others than non-artists do.

Jessica* was no exception. I met Jessica when I was giving a presentation on the topic of personal branding at the Nashville Arts & Business Council. She was a songwriter attending the event along side various other artists, including everyone from graffiti artists to jewelry makers.

After I led the group through the three phases of my personal branding program, Jessica broke down in tears. She quickly let the group know her tears were happy tears.

She explained how she’d been comparing herself to all the other songwriters in Nashville since she moved to town to pursue her passion for music. And now, this program helped her see she doesn’t have to compare herself to her competition. She said it taught her how to better pinpoint her own uniqueness.

Jessica felt relief and was freed from the damage she’d been doing to her self-esteem with unnecessary comparison.

How you can stop comparing yourself to others

While artists might compare themselves more to their peers than you do, I’m sure you find yourself doing so more often than you’d like. So what are some things you can do to stop?

One, when you get the urge to pick up your phone and start scrolling and comparing, instead put your phone down and go find something to do that will make you forget to check your phone.

This could be something you enjoy so much you easily lose yourself in it. Like, reading a new book, taking a walk, writing in your journal, making something with your hands, trying a new hobby, etc.

stop comparing yourself

Two, realize everyone has a unique way of doing the same things others do. When you do those things in your own unique way, no one else can do them like you can. It’s like having your own thumbprint on your process.

Three, discover the things you’re good at and how you do them uniquely. If you need help discovering what you’re good at, I encourage you to check out my personal branding program for yourself. You can go through it in one of three ways:

  1. Purchase the paperback book on Amazon.
  2. Get the book for free with purchase of the on-demand video course.
  3. Get personalized one-on-coaching to help you with your specific needs and questions on discovering your unique skills and developing your personal brand.

Restore your self-esteem by being productive in the pursuit of your passion and purpose instead of wasting your time comparing yourself to others!

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*Name has been changed for privacy.

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Summer Reading: How to Find Work You Love and Make More Money

It’s finally summer! Last Friday marked the official first day of summer. I spent this past weekend getting a jump start on my summer reading list. Do you have your summer reading list yet?

Reading is fundamental in growing your passions and improving your career. Without it you may never discover your true passions. There may be a passion in your future you’ve never heard of and never will until you read about it. Reading also helps you grow your career by keeping you abreast of the ever-changing world of work.

Therefore, I’ve listed below a recommended summer reading list. It includes my own books I’ve had published over the years and most recently. It also includes summer reading recommendations of some awesome books by other authors.

This selection is designed to help you pursue work you love and grow in a career that satisfies your passions. Enjoy and happy summer reading!

Lori’s Books

 

summer readingGet Your Resume Read! (*NEW*)

This small book is a collection of my blog posts I’ve written over the past three years specifically on the topic of resumes. It serves as both a stand-alone resource and a supplement to my on-demand program “Resumes That Get You the Interview: Surprising Secrets To Getting Your Resume Noticed”.

Though the book is small, it’s packed full of resume tips and advice to help you know how to make your resume marketable and competitive in today’s job market. Implementing these tips will dramatically increase the number of people opening your resume and reading it. This book also includes links to a variety of additional resources designed to help you create the best resume possible.

2 Ways to Get It (click on your preferred option):

  • Complimentary PDF download with purchase of on-demand video course or on-demand course bundle.
  • Kindle from Amazon (retail $4.99, no charge with Kindle Unlimited)

summer readingPersonal Branding: Why You Need to Know What Makes You YOUnique and AWEthentic

Do you know what makes you unique? Everyone has to be able to answer this question, whether in an interview (“Why should we hire you?”) or in a pitch meeting (“Why should we sign you?” or “Why should we fund your idea?”).

No matter what you’re trying to accomplish, you have to be able to explain why you should be the one to accomplish it. This is why personal branding is so important. Are you comfortable talking about yourself in this way?

In this book you’ll learn:

  • The importance and purpose of personal branding.
  • How to develop your authentic brand.
  • Self-reflection exercises designed to help you see how your passions and abilities fit into your personal philosophy and career.
  • How others perceive you (I promise this isn’t as scary as it sounds!).
  • How valuable your unique skillset is and where it fits into the world around you.
  • Who can benefit from your skills and interests.
  • How to effectively and clearly communicate your value (to family, friends, and potential employers or clients).
  • A method for making the best decisions for your life and career.

As a result you’ll get:

  • Your very own personal mission and vision statements.
  • The ability to know which big decisions are the right decisions for you.
  • A better understanding of how you add value to the world.
  • Better knowledge of who your audience is and how you can best impact them.
  • The ability to think “big picture.”
  • Confidence in being yourself.
  • Feeling comfortable in your own skin and your own abilities.

4 Ways to Get It (click on your preferred option):

Additional Books by Lori

You can also purchase my other two books on Amazon:


Additional Recommended Summer Reading

 

summer reading Designing Your Life: How to Build a Well-Lived, Joyful Life

Designing Your Life by Bill Burnett and Dave Evans provides step-by-step instructions allowing you to experiment with different possible careers and roles for your life. These experiments lead to ways to design and build your life the way you want it to look at various life and career stages.

I’ve personally gone through the book myself, reading it twice and doing each exercise at least once. I choose which exercises I think would best suit my clients at their particular stage of career exploration and help guide them through those exercises. I’m also a member of the authors’ Facebook group for coaches and mentors. So, I use this book quite a bit when coaching my clients and therefore highly recommend it!

summer readingBody of Work: Finding the Thread That Ties Your Story Together

Body of Work by Pamela Slim shows you how to make sense of all your diverse work experiences and the skills gained from them, and how to tie them all together to create a career portfolio and professional brand. This includes not just your “official” full-time job, but also your side jobs, passion projects, volunteer work, artistic creations, etc. All of those experiences can add up to future opportunities you may have never previously considered.

summer readingDo Over: Make Today the First Day of Your New Career

This book by Jon Acuff was actually recommended to me by one of my first clients to recommend to my other clients. It’s perfect for someone who is facing a major transition in their career, whether it be an unexpected lay-off, hitting a career ceiling, a change in role or job function, or an unexpected offer in another industry.

Do Over teaches you how to develop the four necessary elements of a successful career:  relationships, skills, character, and hustle.

summer readingWill It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time or Money

I have several clients considering starting their own business. This is a great book for them or anyone else thinking of starting their own business or side hustle. It guides readers through several litmus tests to help determine if their business idea is viable, prior to diving in with a huge time or money investment.

The author Pat Flynn (who’s known for teaching people how to create passive income streams) spends a big chunk of the book discussing the importance of having a personal mission statement and personal brand (see 2nd book listed above) prior to starting any kind of business idea. It truly is the first step to starting anything new in your life or career.

Will It Fly? helps you determine both the right reasons and the wrong reasons for starting your own business. Because it is so important to know these reasons, I did an entire group coaching call on this very topic with this book as the basis for the discussion.

Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business

I read The Rise of the Youpreneur on the heels of Will It Fly? It’s a good follow-up after you’ve done all the exercises from Will It Fly? and determined which of your business ideas are most viable and best support your personal mission.

Like Flynn’s book, The Rise of the Youpreneur is chock-full of exercises and online resources to help you get your business off the ground.

While I’d already been doing a lot of what the author Chris Ducker recommends to become a successful brand in my own coaching business, I hadn’t been doing all of it because it just seemed so overwhelming. Ducker’s book helped me to organize and prioritize all those things into manageable phases and steps.

Breaking Money Silence: How to Shatter Money Taboos, Talk More Openly About Finances, and Live a Richer Life

I got a copy of Breaking Money Silence from the author Kathleen Burns Kingsbury herself when I heard her speak here in Nashville. It is BY FAR the best book on finances I’ve ever read.

Kingsbury delves into the emotional side of money. She talks about the various mindsets people have about money, explaining why money often creates unnecessary conflict between people. It dispels myths both men and women have about money. And it reveals the hidden costs of staying quiet about an often uncomfortable topic.

What I love most about this book is it provides tangible ways to have uncomfortable but necessary conversations about money between couples, children and aging parents, siblings, and more. It also helps readers see their worth and the importance of negotiating a fair salary with their employer, something I often teach my clients how to do.

Not only is this a great book for anyone who feels insecure about their knowledge of finances (or thinks they already know everything about finances), it’s also recommended for financial advisers so they can learn how to address the emotional side of money when working with their clients. There are exercises at the end of each chapter for both the interested reader and their financial advisers.

Of all the books on this list, this is the one I’d buy a copy for everyone if I could. I plan to keep my copy because I know I’ll refer back to it every time I need to.

summer readingSecrets of Six-Figure Women: Surprising Strategies to Up Your Earnings and Change Your Life

Barbara Stanny’s book includes strategies to not just help women earn more money, but to also help them overcome their fears, limiting beliefs and self-imposed boundaries in their finances and other areas of their lives.

Biggest take away: Success isn’t if you go on to achieve your dream. It’s having the chance to find out if you can achieve your dream or not, so you won’t wonder all your life.

What career books do you recommend for some great summer reading?

summer reading

How to Tell If a Company Is a Good Fit for You

You know your current job is not a good fit for you. You feel stuck, so you went looking for something else.

After sending out countless resumes and enduring grueling interviews you now have an offer on the table for a new job with a different company.

You have a pen in hand ready to sign the offer letter.

STOP!

Don’t sign it yet!

At least not until you know the company is a good fit for you. First ask yourself the following questions.

“Good Fit” Questions to Ask Yourself

Do my personal values match up with the company’s core values?

By now you’re probably already familiar with the company’s core values. Especially after having researched the company in preparation for your interview.

But are you 100% clear on your own values? If not, you’ll want to spend some time in reflection on what’s most important to you in your life.

Sub-questions of “Do my personal values match with the company’s core values?”

If you are clear on your own values, do they match up with the company’s core values?

Or are you just so ready to get out of your current job you didn’t even consider this?

Or do you think it’s not really a big deal if there’s no real alignment in values?

If you’re so ready to jump ship from you’re current job you’re willing to overlook incompatible values, you’ll likely find yourself feeling stuck in your new job. Do you really want to go through another job search again next year?

Also, what may not seem like a big deal now, will soon become a real issue. An example to illustrate this is in marriage. When you’re in love and excited about getting married, opposing mindsets on things like money and child-rearing may not seem like a real problem. But when you’re eventually and inevitably faced with a financial crisis or a disciplinary issue with a child during your marriage, real problems will arise.

If you don’t share the same mindset in values as the company making the offer, don’t sign anything! Instead, keep looking for a company whose culture is more compatible.

And this time in your interviews, don’t be afraid to ask the hard questions about a company’s culture and values. (Yes, you can and should ask questions of them since interviewing is a two-way street!). Challenge them to give examples of how they “live out” their core values.

Can I be my authentic self at this company?

This question is a good piggy-back on the previous question. If your values don’t match, then you’ll be forced to pretend to be someone you’re not. This isn’t something you can keep up for very long without feeling emotionally drained and exhausted.

Instead, you want to make sure you’re saying “yes” to an offer that supports your personal mission statement and “no” to those that don’t.

Still don’t have a personal mission statement written out? What are you waiting for? A personal mission statement is imperative in helping you make good decisions in life, like what job offers to accept.

To learn how to write your own mission statement, check out my blog post “How to Make Your Big Decisions More Simple” or purchase my latest book Personal Branding: Why You Need to Know What Makes You YOUnique and AWEthentic.

Does the company provide products or services I find meaningful?

If you don’t believe in the company’s products or services, you’ll have a difficult time in your new job. Even if you’re not in sales.

While you may have been able to feign enthusiasm for the product during the interview, you won’t be able to keep this up on a daily basis.

Your lack of enthusiasm will not only make you feel stuck in the wrong job once again. It will also become obvious to your colleagues and supervisors. When this happens, you risk being let go. Then you’ll find yourself once again in another job search.

Look for a company who provides a product or service you can get excited about!

Is the work in the role I’m best suited for meaningful to me?

Even if you’re good at a particular job, this doesn’t mean you may like it.

There are a handful of things I’m good at but hate doing.

Before accepting any offer, make sure at least 60% of the job duties are meaningful to you. This refers to not just a match with your values and skills, but also your interests.

In addition, you know a job will be meaningful if it supports your personal mission and goals. This is why I can’t stress enough the importance of having a personal mission statement.

Don’t settle!

Be honest with yourself in the questions above. In doing so, you’ll get unstuck and find a job with a company that’s a good fit for you.

Don’t settle for anything less!

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