Category: Freelance Advice


How to Create the Life You Want to Wake Up To Every Day

Life would be grand if you didn’t have work getting in the way of it, right? You’d wake up every morning (even Monday mornings) loving life instead of dreading your soul-sucking job. But we all have to work to make a living and to make a contribution to our world.

However, there are ways to create work opportunities which allow you to develop the life you want to wake up to every day. Work that allows you to blend your life and job harmoniously instead of it taking over your life. How do you create such a life?

Meet Dorothy

Photo of Dorothy by Lily Darragh

I just finished working with a client named Dorothy who is 58-years-old and has spent over 25 years of her career in the corporate world. Looking back on those years she was able to see how stuck she was. She wasn’t moving forward or up as she had expected to in the corporate world, and therefore also wasn’t increasing her annual salary. When she came to me, she had just left corporate for a much-needed break and not sure what her plan was next.

Because her outside hobbies include competitive body building which requires a lot of training, her friends told her she should be a personal trainer and coach others. They said it made perfect sense, especially since it’s something she’s excelled at and is passionate about. Dorothy agreed this could be a real possibility since she loves working out and has the body to prove it. But she wanted to get some guidance first to make sure. Thank goodness she did, because she made a very surprising discovery.

Photo by Lily Darragh

Wake up and make the investment

Dorothy admitted she’d never before considered spending money on herself, not even for career coaching. At least not until she found herself in need of some direction. Now having gone through paNASH’s program, she says she’s now able to see the value of it and the return on investment!

The first step in creating a career and life you want to wake up to is to decide you’re worth investing in yourself. (Because you are!) It may seem scary at first to make such an investment, especially the unknown part of it. (The unknown is always the scariest.) But, you can learn a little about what to expect by following Dorothy’s progress below.

Also, there are ways you can start with just a small investment to test the waters. This includes spending only a few dollars on a Kindle or paperback copy of my book on Personal Branding, along with the time it takes to complete the exercises in the book. Or you can get it as a free download with your purchase of the Personal Branding on-demand video course at yourpassioninlife.com/ondemand.

Dorothy was pleasantly surprised to see how such a little book was packed with so many powerful exercises that helped her in discovering her direction and her new path.

Wake up and trust the process

Whether you choose to start small with the book or decide to go big like Dorothy did with a one-on-one coaching package, you’ll need to trust the process. This is the second step in creating the life and career you can’t wait to wake up to.

After her first couple of sessions, Dorothy was wondering why she didn’t have answers to her questions about her career path yet. Since she’s a competitive body builder, she’s used to seeing almost immediate results after working out in the gym. Results like improved muscle tone are visible when she looks in the mirror. But this isn’t the case with career development.

I had to remind Dorothy this process of discovering her authentic career path is a marathon, not a sprint. However, she was on track because she was moving through the homework with as much discipline as she does when preparing for a competition. I promised her if she kept moving through the personal branding exercises at the rate she was, she’d see the results come together. But they wouldn’t be visible until she got closer to the end of the program.

Wake up and be honest with yourself

When going through the process and doing the exercises, you’ll need to follow this next step of being honest with yourself. Once Dorothy got honest about what she wanted from her next career opportunity, she realized it was something different than what she originally thought.

Dorothy knew how much she loved working out and sculpting her body for competition. But she realized from the homework I gave her she did NOT want to train other people. She was happy to let others come workout with her and to help motivate them. But she did not want to have to hold others accountable nor chase people down for payment of personal training services. She realized this when she got honest with herself.

At this time Dorothy was also getting calls about jobs doing the same work she used to do in corporate. Since she realized she didn’t want to do the personal training all her friends were telling her to do, she started wondering if going back into corporate was her only option.

Body building is just a hobby and doesn’t bring in any income. But, the body building had previously led Dorothy to a talent agency and to some paid modeling and acting gigs which served as a side hustle for her. It brings in a few big paychecks every now and then for only a few hours of work. Because she previously worked full-time in corporate, she wasn’t able to accept every gig. Therefore, Dorothy viewed this endeavor as more of a hobby too. But after leaving corporate, she was able to say yes to more modeling jobs. She also started getting some brand ambassador gigs because of her modeling work and fitness competitions. This really opened up a whole new passion for her.

Photo by Randy Dorman

Wake up and stop worrying about what everyone else thinks

Even though Dorothy was discovering her excitement about brand ambassador work and how it fit well with her experience in modeling and fitness competition, she felt societal pressure to do the practical thing and respond to those offers for work back in corporate.

But Dorothy really knew she wanted to explore the brand ambassador opportunities more. She liked it because it allowed her the flexibility in her schedule she’d been missing out on for so long. It allowed her to meet new people in various fun and exciting settings. It allowed her to move from project to project with different companies instead of being stuck at one company. She could choose which projects she wanted and turn down those she didn’t. She also didn’t have to manage other people. And she was able to see the earning potential compared to her lower-rung corporate job offers.

I asked Dorothy two questions. One, “Are you able to earn as much money in a traditional eight-hour-a-day office manager job as you are in a few hours of being a brand ambassador?” And two, “If you were back in corporate, would you be able to accept as many modeling and brand ambassador gigs as you’re starting to get right now?” Her answers to both of those questions were, “No!”

With this realization and also knowing she didn’t want to do what her friends were telling her she should do, Dorothy stopped worrying about what everyone else thought. She stopped worrying about what society considers as practical. And she stopped worrying about what her friends would think. She said to me,

“Your program revealed to me my friends’ vision was not my vision for myself.”

Do you need to stop worrying about what others think about your goals and vision?

Wake up and understand your worth

Something else Dorothy said to me about paNASH’s program is,

“I now know my worth!”

She learned how her skills and talent were worth more than what she’d been making in corporate. And she learned from our work together how to negotiate higher rates for the brand ambassador gigs she’s continuing to land. This is the next step in creating a life you want to wake up to.

“At first I didn’t believe I could do any better but now I do!” she says.

Because of this, Dorothy has turned down the low-paying corporate job offers. She says the paNASH program gave her the vision and a path for her next career move. (Which does NOT include going back to where she was stuck before.) But she stresses to anyone considering the program, you have to put in the time and energy in the homework assignments. You have to be disciplined and be honest with yourself if you want real results.

“I have finally found my path!” Dorothy says.

Let me ask you: are you worth more than what you’re currently making? Are you worth investing in yourself to discover how you should use your talents and how much you should be making?

What will your new career path look like when you wake up?

Dorothy says she now has a career path she’s excited to wake up to every day. And she didn’t use age as an excuse to not pursue new endeavors. She’s 58-years-old but she’s never let age stop her. Not in modeling. Not in body building. And certainly not now in her new career path.

While Dorothy’s path may be very different from your future path, you likely have the same goals. You both want more flexibility and work-life balance in your career. And you both want to wake up to a life and career that excites you and energizes you.

You too can discover how to achieve these goals in your own unique way through paNASH’s Personal Branding program, either through personalized and in depth one-on-one coaching, the on-demand video tutorial, or the book. Visit yourpassioninlife.com to learn more or click on the links above. It’s never too late to strive for a better life and career!

Related posts:

wake up

Why You Need to Think Like an Entrepreneur (Even When You’re Not One)

We’ve been in a good job market recently. But, companies do continue to downsize. I know because said companies often call me to provide outplacement counseling for their former employees as part of their severance packages. In working with them, many of these employees discover they’d rather work for themselves instead of working for someone else again.

Did you know 94% of the 15 million jobs created between 2009 and 2017 were either part-time or freelance jobs?

And did you know, by next year 40% of the workforce will be independent workers? This is according to a study conducted by Freelancers Union.

If you find yourself in the near future having to look for a new job or become your own boss, whether by choice or by force, will you know how to do so? Will you welcome the opportunity as a way to finally pursue your passion?

Why You Need the Skills of an Entrepreneur (even if you’re not one)

Even if you never become an entrepreneur, you’ll still need to think like one to gain future employment. Regardless of how good the job market currently is, competition will always be fierce. Especially for full-time jobs with benefits.

Therefore, you have to really sell your skills to employers. These skills should include the ones employers are demanding which I’ve listed below. And these same skills will help you succeed if you choose to go the entrepreneur route instead.

The 8 Skills Everyone Needs to Make a Living (entrepreneur or not)

Let’s look at each of these skills and how paNASH’s on-demand courses help you develop them:

  1. Creativity. The free on-demand course 5 Ways to Pursue Your Passions in Life and Work encourages you and provides you a safe place to explore your passions and creativity.
  2. Ability to generate and execute ideas. The course Don’t Just Set Goals, ACHIEVE Them! teaches you how to set, execute, and achieve your goals and ideas. (Free with purchase of course bundle.)
  3. Communication. In Personal Branding: How to Know What Makes You YOUnique and AWEthentic, you’ll learn how to clearly communicate your “WHY” and your “HOW” of what you do. (E-book included.)
  4. Public Speaking. Also in Personal Branding, you’ll learn how to find your authentic voice and develop your message for your audience.
  5. Writing. In Resumes That Get You the Interview, you’ll learn how to write a clear, concise and effective resume that will make it through the applicant tracking system to a human. (E-book and sample resumes included.)
  6. Likeability. In The Secret to Successful Networking: How to Do It Naturally and Effectively, you’ll learn how to make networking a more pleasant experience. Especially if you’re an introvert. It’ll teach you how to network more comfortably and naturally, in return making you more likeable. (E-book included.)
  7. Salesmanship. In Steps to Acing the Interview and The 3 Super Powers of Successful Job Seekers, you’ll learn how to sell your skills and abilities in an authentic way that matters most to employers and potential clients while helping you reduce your interview anxiety. (E-book included.)
  8. Negotiation. In Make More Money Without Taking a Second Job, you’ll learn how to negotiate a larger salary offer, a pay raise, or a promotion. (Free with purchase of course bundle.)

Invest in Yourself

If you learn these skills now, you’ll be able to pursue your passions and make your own money with your own resources. Or you’ll be able to market yourself to a job doing something you love working for someone else. It’s your choice!

One way to begin is to invest in yourself. Take the money you’d normally spend on something unnecessary and instead put it toward some classes to learn the skills employers seek and some other new skills. This could include taking continuing education classes or online classes, including the ones listed above.

These courses are easily accessible, affordable (some are even free!), and allow you to work at your own pace. paNASH’s on-demand courses are designed to teach you how to market your new skills to a new employer or as an entrepreneur to potential clients. You can purchase them individually, or you can save $235 when you purchase the course bundle!

What are you waiting for?

Related Post:

How to Make Money, Stay Fit, and Be Creative: Combine Your Passions

entrepreneur

You Shouldn’t Have to Pay for Your Paycheck! How to Beware of MLMs

Let me preface this post with the fact that there are some people who have made a good living out of direct sales/multi-level marketing (MLMs). But they’re typically the exception and not the rule.

This post is not a judgement of those who work as independent sales reps in direct sales. Instead, it’s a concern over the MLM companies’ questionable structure and unethical practices. It also serves as a warning to those who are in a vulnerable place financially and career-wise and therefore are considering joining an MLM before knowing the facts and risks involved. As a career coach I wouldn’t be doing my job if I didn’t provide the following words of caution.

What are MLMs?

Direct sales is also known as multi-level marketing (MLM). This is where people pay a buy-in fee and purchase inventory to sell a product directly to a customer, while also recruiting others to do the same, earning some money from sales, but mostly from their recruitment and their downline’s sales.

You’ve probably had a “friend” or acquaintance you haven’t heard from in ages hit you up on Facebook wanting to meet for coffee. You agree because you’re so curious as to why they want to meet with you after so long. When you do meet with them, you realize there’s more of an agenda than just coffee and catching up. They want to talk with you about “an amazing career opportunity” guaranteed to “change your life.”

This opportunity will let you be your own boss, work from home, make your own hours, and earn as much money as you’d like. Plus, they say, it provides independence, empowers you, and uplifts you.

This might sound great to some people. Especially those who are at a low point in their lives or careers and need lifting up. Or those who have just lost their jobs or want to spend more time at home with their children.

But are MLMs a viable career option? Can you really make money in an MLM? To answer this question, let’s first look at the statistics.

Consider the truth and understand the risks.

MLM companies are making a fortune, but the participants are NOT. From my research (see sources below), only one percent of people who join MLM companies earn money. The other 99% actually lose money. Some as much as five-figures.

Many MLMs require steep buy-ins, as much as up to $5,000 for some. And depending on the product and the structure of the MLM, these costs continue on a monthly basis due to monthly inventory purchase requirements to stay active and earn rewards. But typically, commissions on inventory sold are very small. Usually there is more emphasis instead on recruiting a downline.

This might sound a lot like a pyramid scheme. Because by definition, it is when the emphasis is on recruitment of a downline.

“One of the hallmarks of an illegal pyramid scheme is a promise that sellers will make money from recruiting others rather than selling the product,” says the Federal Trade Commission.

So if an MLM is pushing you to recruit more than they are pushing you to sell, BEWARE!

And, even if an MLM is legal by the above definition, it’s practices my still be unethical.

MLMs cannot turn you into an entrepreneur!

MLMs promise a “safe” way to become an entrepreneur. News flash: becoming an independent sales consultant for an MLM does not make you an entrepreneur! The only entrepreneur in this game is the one(s) who created the product and created the company itself.

And just because the opportunity lets you make your own hours this also does not make you entrepreneur. So don’t fall for this sales pitch.

There’s not much that’s financially safe about joining an MLM. As stated above, most people who join MLMs lose money. Those who do make a profit average only about a $1,500 profit per year.

You’re likely to be more successful by being a true entrepreneur and starting your own business. The amount of hard work required in MLMs just to stay afloat could be better used to build something more profitable and something you’re truly passionate about.

And you’re likely to be more successful. Statistics show about 39% of small businesses earn a profit over their lifetime versus 1% of MLM reps.

My guess is, there’s probably something you’re more passionate about than just being a glorified distributor for lipstick, leggings, or “nutritional” juices. Why not pursue those passions with the time, energy, and money you’d spend on something you’re not passionate about? At least you’d likely have more to show for it than a garage full of unsold inventory.

MLMs prey on women

Seventy-five percent of people currently signed with an MLM are women. This number is due not only to the type of products, but also to the increased cost of child care forcing women to stay home with their children. There’s no wonder MLMs prey on this predicament.

They use the appeal of working from home, making your own hours, becoming a “mommypreneur” and being a “girl boss” to lure women who are in this financial predicament.

However, instead of seeing their income grow, women who’ve been involved in MLMs have seen their debt grow.

“MLMs are the most despicable form of corporate feminism. They use their ‘you go girl’ branding to trap capable, ambitious women in a worsening cycle of debt. If MLM founders actually believed in empowering women they wouldn’t scam them out of their life savings,” says one journalist.

Ladies, don’t settle for being a “girl boss”. Aspire to be a “woman boss” and take control of your career! You shouldn’t have to pay for your job!

Viable career option, or risky gamble?

If you already have a proven track record as a leader, salesperson, and someone who can REALLY hustle, then joining an MLM could be a viable career option for you. But you need to understand the risks. One journalist has said, “The risk with MLMs is so high you’d be more successful at making money gambling than you would at joining an MLM.”

So before you sign up and pay your buy-in fee, do your research! This includes talking to former reps and participants, finding out why they left, and learning about the products outside of what the company says about the products.

Most of all, find out if the commission on your personal sales is higher than the commission on the sales of your downline. If it is, then it’s likely more reputable than most other MLMs.

I also suggest having another source of income when you first start, whether it’s a full-time or part-time job, and/or a spouse who’s also bringing in an income (with benefits).

Finally, be realistic about how much you can ultimately invest in the opportunity before you risk unmanageable debt. Make sure someone outside of the MLM (a friend or family member) holds you accountable to this amount. So many people get caught up in the recognition and awards that come from the amount of inventory purchased (NOT the amount sold!) they overspend just to reach those recognition goals.

If you already have too much personal debt, it’s not worth the risk at all. Besides, if you have to pay for a job or a paycheck, it’s probably only going to benefit the person receiving your buy-in money, not you!

Sources: http://abcn.ws/1PUpW8I, https://www.finance-guy.net/mlm-reviews, http://www.pinktruth.com/, https://bettingonzero.com/, https://youtu.be/lLBmElR0Luw, https://youtu.be/s6MwGeOm8iI, https://medium.com/@antionetterparker/why-creative-memories-just-couldnt-compete-review-4860f97dcf86

mlms

Summer Reading: How to Find Work You Love and Make More Money

It’s finally summer! Last Friday marked the official first day of summer. I spent this past weekend getting a jump start on my summer reading list. Do you have your summer reading list yet?

Reading is fundamental in growing your passions and improving your career. Without it you may never discover your true passions. There may be a passion in your future you’ve never heard of and never will until you read about it. Reading also helps you grow your career by keeping you abreast of the ever-changing world of work.

Therefore, I’ve listed below a recommended summer reading list. It includes my own books I’ve had published over the years and most recently. It also includes summer reading recommendations of some awesome books by other authors.

This selection is designed to help you pursue work you love and grow in a career that satisfies your passions. Enjoy and happy summer reading!

Lori’s Books

 

summer readingGet Your Resume Read! (*NEW*)

This small book is a collection of my blog posts I’ve written over the past three years specifically on the topic of resumes. It serves as both a stand-alone resource and a supplement to my on-demand program “Resumes That Get You the Interview: Surprising Secrets To Getting Your Resume Noticed”.

Though the book is small, it’s packed full of resume tips and advice to help you know how to make your resume marketable and competitive in today’s job market. Implementing these tips will dramatically increase the number of people opening your resume and reading it. This book also includes links to a variety of additional resources designed to help you create the best resume possible.

2 Ways to Get It (click on your preferred option):

  • Complimentary PDF download with purchase of on-demand video course or on-demand course bundle.
  • Kindle from Amazon (retail $4.99, no charge with Kindle Unlimited)

summer readingPersonal Branding: Why You Need to Know What Makes You YOUnique and AWEthentic

Do you know what makes you unique? Everyone has to be able to answer this question, whether in an interview (“Why should we hire you?”) or in a pitch meeting (“Why should we sign you?” or “Why should we fund your idea?”).

No matter what you’re trying to accomplish, you have to be able to explain why you should be the one to accomplish it. This is why personal branding is so important. Are you comfortable talking about yourself in this way?

In this book you’ll learn:

  • The importance and purpose of personal branding.
  • How to develop your authentic brand.
  • Self-reflection exercises designed to help you see how your passions and abilities fit into your personal philosophy and career.
  • How others perceive you (I promise this isn’t as scary as it sounds!).
  • How valuable your unique skillset is and where it fits into the world around you.
  • Who can benefit from your skills and interests.
  • How to effectively and clearly communicate your value (to family, friends, and potential employers or clients).
  • A method for making the best decisions for your life and career.

As a result you’ll get:

  • Your very own personal mission and vision statements.
  • The ability to know which big decisions are the right decisions for you.
  • A better understanding of how you add value to the world.
  • Better knowledge of who your audience is and how you can best impact them.
  • The ability to think “big picture.”
  • Confidence in being yourself.
  • Feeling comfortable in your own skin and your own abilities.

4 Ways to Get It (click on your preferred option):

Additional Books by Lori

You can also purchase my other two books on Amazon:


Additional Recommended Summer Reading

 

summer reading Designing Your Life: How to Build a Well-Lived, Joyful Life

Designing Your Life by Bill Burnett and Dave Evans provides step-by-step instructions allowing you to experiment with different possible careers and roles for your life. These experiments lead to ways to design and build your life the way you want it to look at various life and career stages.

I’ve personally gone through the book myself, reading it twice and doing each exercise at least once. I choose which exercises I think would best suit my clients at their particular stage of career exploration and help guide them through those exercises. I’m also a member of the authors’ Facebook group for coaches and mentors. So, I use this book quite a bit when coaching my clients and therefore highly recommend it!

summer readingBody of Work: Finding the Thread That Ties Your Story Together

Body of Work by Pamela Slim shows you how to make sense of all your diverse work experiences and the skills gained from them, and how to tie them all together to create a career portfolio and professional brand. This includes not just your “official” full-time job, but also your side jobs, passion projects, volunteer work, artistic creations, etc. All of those experiences can add up to future opportunities you may have never previously considered.

summer readingDo Over: Make Today the First Day of Your New Career

This book by Jon Acuff was actually recommended to me by one of my first clients to recommend to my other clients. It’s perfect for someone who is facing a major transition in their career, whether it be an unexpected lay-off, hitting a career ceiling, a change in role or job function, or an unexpected offer in another industry.

Do Over teaches you how to develop the four necessary elements of a successful career:  relationships, skills, character, and hustle.

summer readingWill It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time or Money

I have several clients considering starting their own business. This is a great book for them or anyone else thinking of starting their own business or side hustle. It guides readers through several litmus tests to help determine if their business idea is viable, prior to diving in with a huge time or money investment.

The author Pat Flynn (who’s known for teaching people how to create passive income streams) spends a big chunk of the book discussing the importance of having a personal mission statement and personal brand (see 2nd book listed above) prior to starting any kind of business idea. It truly is the first step to starting anything new in your life or career.

Will It Fly? helps you determine both the right reasons and the wrong reasons for starting your own business. Because it is so important to know these reasons, I did an entire group coaching call on this very topic with this book as the basis for the discussion.

Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business

I read The Rise of the Youpreneur on the heels of Will It Fly? It’s a good follow-up after you’ve done all the exercises from Will It Fly? and determined which of your business ideas are most viable and best support your personal mission.

Like Flynn’s book, The Rise of the Youpreneur is chock-full of exercises and online resources to help you get your business off the ground.

While I’d already been doing a lot of what the author Chris Ducker recommends to become a successful brand in my own coaching business, I hadn’t been doing all of it because it just seemed so overwhelming. Ducker’s book helped me to organize and prioritize all those things into manageable phases and steps.

Breaking Money Silence: How to Shatter Money Taboos, Talk More Openly About Finances, and Live a Richer Life

I got a copy of Breaking Money Silence from the author Kathleen Burns Kingsbury herself when I heard her speak here in Nashville. It is BY FAR the best book on finances I’ve ever read.

Kingsbury delves into the emotional side of money. She talks about the various mindsets people have about money, explaining why money often creates unnecessary conflict between people. It dispels myths both men and women have about money. And it reveals the hidden costs of staying quiet about an often uncomfortable topic.

What I love most about this book is it provides tangible ways to have uncomfortable but necessary conversations about money between couples, children and aging parents, siblings, and more. It also helps readers see their worth and the importance of negotiating a fair salary with their employer, something I often teach my clients how to do.

Not only is this a great book for anyone who feels insecure about their knowledge of finances (or thinks they already know everything about finances), it’s also recommended for financial advisers so they can learn how to address the emotional side of money when working with their clients. There are exercises at the end of each chapter for both the interested reader and their financial advisers.

Of all the books on this list, this is the one I’d buy a copy for everyone if I could. I plan to keep my copy because I know I’ll refer back to it every time I need to.

summer readingSecrets of Six-Figure Women: Surprising Strategies to Up Your Earnings and Change Your Life

Barbara Stanny’s book includes strategies to not just help women earn more money, but to also help them overcome their fears, limiting beliefs and self-imposed boundaries in their finances and other areas of their lives.

Biggest take away: Success isn’t if you go on to achieve your dream. It’s having the chance to find out if you can achieve your dream or not, so you won’t wonder all your life.

What career books do you recommend for some great summer reading?

summer reading

Career Advice No One Will Ever Share With You (Re-post)

As a career coach, I’m always responding to career-related questions with various tips and career advice. I recently received a question asking,

“What are a few unique pieces of career advice nobody ever mentions?”

This is a good one because there are a lot of possible answers to it, but I chose two answers to reflect what most of my clients don’t know when they first come to me.


Career Advice Tip #1:

If you work for someone else, you still need to think like an entrepreneur.

Why? Because no one’s job is secure.

You have to view your employer as your client. And if your “client” decides not to continue working with you, you have to be in a good position to quickly land your next client.

You do this by becoming a good salesperson of your skills.


Career Advice Tip #2:

If you work for yourself, then you need to think of each meeting with potential clients or potential investors as a job interview.

For instance, I have several consultations with potential clients each week. Therefore, I’m going on job interviews EVERY SINGLE WEEK of the year!

I know I have to clearly express the benefits of my skills as a career coach.


Determine Fit

In either scenario, you not only need to sell your skills.

You also need to treat the situation as a two-way street. You need to find out if your next job or your next client is going to be a good fit for you.

This is why I always suggest job seekers ask their own questions during a job interview.

These questions should be ones to help them determine if the company (i.e. “the client”) is who they really want to spend 40+ hours a week with for the next several years.

**Check out The One Surprising Tip That Guarantees a Good Interview for sample questions to ask when being interviewed.***


Be Selective

For me personally as a business owner, I’m selective in who I take on as clients.

Therefore, not only do I present the benefits of my services and make sure they’re a good fit for the potential client’s goals, but I also ask questions to find out if they’re the type of client I’ll want to work with.

I start with questions in my intake form and ask additional questions during the initial consultation.

I’m looking to see how serious the person is about my coaching program.

I’m also looking for someone with a teachable spirit, an open-mind, respect for others, courtesy, and professionalism.

Someone who doesn’t possess these qualities is not a good fit for me or my company’s mission or programs.


You need to be selective too.

If you’re a job seeker with multiple job offers, be selective.

If you’re an entrepreneur with multiple potential clients, be selective (even when you feel like can’t afford to be!).

Here’s how.

Before walking into an interview or a meeting, take some time to do an inventory of:

  1. your skills and strengths,
  2. how you uniquely demonstrate those skills and strengths,
  3. the benefits of your skills and strengths,
  4. your needs and wants,
  5. your deal-breakers,
  6. and the questions to determine any potential deal-breakers or to determine if the other party can meet at least 60% of your needs and wants (because you’ll rarely find a case that meets 100% of them! — BE REALISTIC!).

Choose only those opportunities that are at least 60% compatible with your inventory.

Keep in mind also numbers 1–3 will give you leverage to ask for numbers 4–5.

Following this advice will help you develop good habits and preparedness for those times when you find yourself at a career crossroads.

career advice