Freelancing for additional income streams
My good friend Ashley just started her own small-scale bakery. She loves sweet potatoes, so all of her baked goods are made from sweet potatoes, a very niche focus. (Check out Hey Sweetie on Instagram.)
Ashley began her bakery for two reasons. One, she’s passionate about baking. And two, she knows her current job is not something she’ll be able to physically continue doing in the future.
To supplement for the inevitable, Ashley’s starting now to create additional income streams through various freelancing opportunities. This includes her new home bakery.
Start by keeping it simple
Ashley began her bakery in a simple way. First, she obtained the appropriate business license to be able to bake and sell food out of her home, focusing on baked goods sharing the same main ingredient. Then, she got connected with her local farmer’s market.
At Ashley’s very first market, she sold out of all her baked goods, even though it was the poorest attended market of the year, according to the coordinator. Her product was so successful that several buyers wanted to place orders with her for their Thanksgiving feasts. She was both ecstatic and a bit overwhelmed by the response!
When Ashley and I met for dinner a few days after her first market, she asked me for a few pointers on the things I’ve learned from having my own business. I was happy to share since I was so excited for my good friend.
Now, she’s tweaking her pricing and figuring out the deadlines she needs to set for custom orders, so she can manage her various income streams without being too overwhelmed.
Test the market
What I love about Ashley’s story is she just went for it. She didn’t wait until she had everything figured out to start her bakery. Instead, she tested the market first to see if there was an interest. Testing the market didn’t require a huge investment of her time or money.
Now, she has an idea of how to move forward, while accepting she’ll have to learn some lessons through sheer experimentation. The beauty of having her own thing gives Ashley the control to decide how much or how little of her business she wants to do. She gets a say in how many orders she’ll fulfill at one time, how many farmer’s markets she wants to attend, and how long she wants to continue baking for other people.
Independent work and “solopreneurship” comes in various forms, such as freelancer, consultant, side hustler, gig worker, or a combination of these. It’s not for everyone, but it’s becoming more common for those who work well independently.
In fact, a recent study shows 58% of workers in traditional settings, who started working remotely during the pandemic, are now considering freelancing. I’ve found this also to be true among many of my newest clients.
Is working for yourself something you’re considering for your own career? If so, check out the various resources below to help you know if it’s right for you, and to help you get started. Because there comes a time when you have to stop thinking about it and stop researching it, and you have to just start, like Ashley did!
But you don’t have to go solo when going solopreneur! paNASH has services available to assist you with starting your own thing. This includes helping you determine if it’s the right career path for you, how to create your brand, how to figure out your pricing and business structure, and more.
For assistance, click here and complete the paNASH intake form. Once you’ve completed the form, we can schedule a complimentary initial consultation.
Resources for starting your own freelancing business
- Freelancers Union article: The 8 Types of Solopreneur
- Forbes article: How Professionals and Organizations Need to Prepare For the ‘Great Resignation’
- Book: Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money
- Book: Create Your Dream Job
- paNASH blog posts:
- How to Overcome the Intimidation of Starting Your Own Business
- How to Make the Risk of Starting Your Own Business Doable
- 10 Lessons I’ve Learned From 10 Years of Freelancing
- 5 Common Fears (and Myths) of Quitting a Job You Hate
- How to Plot Your Escape From the Golden Handcuffs
- Could You Pivot to Become a Good Freelancer if Necessary?
- You Don’t Have to Be a Slave to a Paycheck
- You Shouldn’t Have to Pay for Your Paycheck! How to Beware of MLMs