Tag: entrepreneurship


7 Best Books That Will Make a Huge Impact on Your Life and Career

Last year I shared a post describing five books that will make a huge impact on your life and career. This year I want to share my latest reads guaranteed to also have a huge impact on your life and career.

I’ve read a lot books this past year. But, in an effort to save you some time, I’m only highlighting my top five (with a couple of honorable mentions) that provide tangible take-aways. These take-aways are guaranteed to produce results when you apply them to your life and career.

I’ve personally applied many of the principles from these books. And I’ve either seen immediate results, or the beginning growth of those sown seeds.

Top 5 Best Books

1. Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money by Pat Flynn

I have several clients considering starting their own business. This is a great book for them or anyone else thinking of starting their own business or side hustle. It guides readers through several litmus tests to help determine if their business idea is viable, prior to diving in with a huge time or money investment.

The first half of the book is very similar to my program on personal branding. The author Pat Flynn (who’s known for teaching people how to create passive income streams) spends a big chunk of the book discussing the importance of having a personal mission statement and personal brand prior to starting any kind of business idea. It truly is the first step to starting anything new in your life or career.

Biggest take-away:

“Make sure you’re running to something instead of away from something.”

This is so true. I see many people who come to me wanting to start their own business for the sheer desire of leaving their current job.

Will It Fly? helps you determine both the right reasons and the wrong reasons for starting your own business. Because it is so important to know these reasons, I did an entire group coaching call on this very topic with this book as the basis for the discussion.

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2. The Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business by Chris Ducker

I read The Rise of the Youpreneur on the heels of Will It Fly? It’s a good follow-up after you’ve done all the exercises from Will It Fly? and determined which of your business ideas are most viable and best support your personal mission.

Like Flynn’s book, The Rise of the Youpreneur is chock-full of exercises and online resources to help you get your business off the ground.

Biggest Take-Away

While I’ve been doing a lot of what Ducker recommends to become a successful brand in my own coaching business, I hadn’t been doing all of it because it just seemed so overwhelming. Drucker’s book helped me to organize and prioritize all those things into manageable phases and steps.

I’m currently working through those phases to improve what I’ve been doing and to add in what I haven’t been doing.

Related Blog Posts:

3. Breaking Money Silence: How to Shatter Money Taboos, Talk More Openly About Finances, and Live a Richer Life by Kathleen Burns Kingsbury

I got a copy of Breaking Money Silence from the author when I heard her speak here in Nashville. It is BY FAR the best book on finances I’ve ever read.

Kingsbury delves into the emotional side of money. She talks about the various mindsets people have about money, explaining why money often creates unnecessary conflict between people. It dispels myths both men and women have about money. And it reveals the hidden costs of staying quiet about an often uncomfortable topic.

What I love most about it is it provides tangible ways to have uncomfortable but necessary conversations about money between couples, children and aging parents, siblings, and more. It also helps readers see their worth and the importance of negotiating a fair salary with their employer, something I often teach my clients how to do.

Not only is this a great book for anyone who feels insecure about their knowledge of finances (or thinks they already know everything about finances), it’s also recommended for financial advisers so they can learn how to address the emotional side of money when working with their clients. There are exercises at the end of each chapter for both the interested reader and their financial advisers.

Breaking Money Silence is also a nice prerequisite to one of my honorable mentions listed below, Dave Ramsey’s The Total Money Makeover.

Of all the books on this list, this is the one I’d buy a copy for everyone if I could. I plan to keep my copy because I know I’ll refer back to it every time I need to.

Biggest Take-Aways

There are too many take-aways from this book to list here, but the big ones for me were:

  • Understanding my own personal money mindsets and where those came from.
  • How to broach difficult but necessary conversations about money.
  • How to best prevent or handle potential financial conflicts in the future, especially if I ever get married.
Related Blog Posts:

4. The Meaning of Marriage: Facing the Complexities of Commitment with the Wisdom of God by Tim Keller and his wife Kathy Keller

Speaking of marriage, I chose a book on marriage to include on this list, even though I’m not married. I initially read The Meaning of Marriage because it’s also a good read for singles. Plus, I’m always trying to best prepare myself for whatever God has in store for my future.

Keller, who is the founder and pastor of Redeemer Presbyterian Church in NYC, discusses the importance of purpose and vision in a marriage. Purpose is obviously important in helping my clients discover work they can be passionate about, so this concept of purpose in marriage really piqued my interest.

Biggest Take-Away:

A Christ-centered marriage can’t be merely about itself. It must be about something else, something both partners are committed to and passionate about besides one another.

A marriage based on attraction alone does not provide a common vision. Physical attraction and financial goals will bring unity for only a while. But such goals don’t create deep oneness, because eventually you reach those superficial goals (or you don’t), and then what? What is your marriage for? Where are you going?

Related Blog Posts:

5. Your God Is Too Safe: Rediscovering the Wonder of a God You Can’t Control by Mark Buchanan

Last but certainly not least is Your God is Too Safe. The very first words of this book in the introduction are:

“I’m stuck.”

This is a phrase most clients say to me when they first reach out to me. Many of them feel stuck in their life or career. My job is to get them unstuck by helping them discover and pursue their passions.

But it’s also common to get and feel stuck spiritually. Buchanan’s book addresses this feeling of being stuck spiritually and how to move to new levels of spiritual passion.

He sets out to diagnose why Christians get stuck in their faith and are unable to see God at work in their lives. He calls this “living in borderland” – the barren but crowded place between a Christian’s old life and their adventurous and abundant new life. It’s a place where doubt, disappointment, guilt, and wonderlessness can keep us in mediocrity.

Then Buchanan shares how to move beyond borderland to a place of excitement, boldness, and exhilaration by not putting our own limitations on God and allowing Him to do beyond all we can imagine for our lives.

Biggest Take-Away

“Christianity without a deep longing for Christ in your heart is no Christianity at all, just a cheap imitation of the real thing.”

This quote actually comes from another reader who reviewed Your God is Too Safe. I believe it’s very well-said.

While as humans we all want to remain safe and feel secure in our own comfort zone, this book reminds us that’s not what real Christianity is. It’s not what we’re called to as Christians. We’re called to live boldly in Christ’s name, even when it’s uncomfortable. Not to do so is to live an inauthentic life and to miss out on all God has planned for us.

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Honorable Mentions

The Total Money Makeover: A Proven Plan For Financial Fitness by Dave Ramsey

The Total Money Makeover is an oldie but goodie in overcoming debt and finding financial peace. It’s a good follow up to Breaking Money Silence mentioned above.

While I don’t listen to Dave Ramsey’s radio show, I did enjoy this book. I’ve been following the steps in it which has resulted in significant head-way in my finances this past year.

Real Artists Don’t Starve: Timeless Strategies for Thriving in the New Creative Age by Jeff Goins

Another great read for those who need help understanding their worth. While this book is geared toward artists, the principles can be applied to anyone who’s working for themselves selling a product or service (their version of “art”).

Real Artists Don’t Starve doesn’t provide a step-by-step approach to setting your rates, but it does give you the confidence to ask for what you’re particular “art” is worth and gives you a sense of your art’s value to the world.

Many of the creative types here in Nashville will really appreciate what Goins has to say!

What I’m Reading Next

Right now I’m in the middle of reading two books:

I’m really enjoying Secrets of Six-Figure Women because it turns out it’s not just about money. And the strategies for career success can be applied to both genders.

I have several more books on hold at the library, and several I purchased during the Southern Book Festival here in Nashville.

So I have a long reading list and look forward to sharing another post next year about my best reads. Stay tuned!

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best books

How to Make the Risk of Starting Your Own Business Doable

I used to have a full-time job with benefits with a very prestigious university. I later quit to pursue my own freelance business.

However, it wasn’t so cut and dry.

There were (and still are) a lot of layers to pursuing a dream of working for myself.

The process I went through looks a lot more realistic (and doable) than some of the mythical stories you hear these days about making the jump from working for a boss to becoming your own boss.

This process can also spark some ideas for you to realistically take the risk too.

It may even help ease some of your fears and concerns preventing you from taking the leap. Here’s my story that began about 10 years ago.


Don’t Quit Your Day Job

For the first time in my career as a college career adviser, my creativity was being stifled under new leadership. I was also experiencing a lot of micromanagement under this new leadership.

I couldn’t continue to work under both conditions and had to start planning an exit strategy.

At first, this strategy wasn’t to quit my day job.

I started where most people start, looking for another job working for someone else doing the same thing elsewhere. Of course I wouldn’t leave my current job until I found my next job.

But, I never found the right fit.

Instead, I found opportunities that only served as an escape from my current situation. Not opportunities I could truly thrive in.


Ask yourself:

Are you just running to something that could possibly be worse than your current day job?


Don’t Quit Your Daydream

Next, I started listening to what my friends were telling me.

They kept telling me I would be good at wardrobe styling. This was something I’d been daydreaming about for a long time. Wardrobe styling would definitely provide a creative outlet for me.

But I still wanted to use the skills I’d developed as a career adviser over the previous eight to ten years. Those skills included interview coaching.

After giving it much thought and doing some research, I decided to start branding myself as an image consultant since image isn’t just about how you dress, but also how you present yourself in an interview.

Specifically, I branded myself as an image consultant for up-and-coming recording artists here in Nashville. I knew there were a lot of young artists moving to town and taking the risk to pursue music.

I also knew they lacked the ability to properly present themselves to a label (which is basically a job interview) or in a media interview (I’d had some past experience in media coaching too).

I went and got a business license. This is when it became real for me. But I still didn’t quit my day job. Not yet anyway.


Ask yourself:

Is there something people tell you you’re good at? Is it something you enjoy? Do you see a potential market for it?


Making the Shift to Starting Your Own Business

I worked on my branding efforts part-time while still working my day job as a career adviser.

Following my own advice to my students, I also spent my spare hours networking with the few contacts I had in the music industry and growing my network.

I attended as many industry events as I could and conducted informational interviews with several people in the music business, always asking for the names of two or three other people I should talk to.

For nine months I did this and my efforts began to pay off.

I slowly began getting clients. I worked with those few clients on weekends, evenings, and any time I had off from my full-time job.

Then, one of my networking contacts approached me about a part-time temporary job at his small music label.

This opportunity reduced some of the risk and gave me a bit of a safety net to leave my full-time job and pursue my business full-time. (This is just one example of why networking is so important!)

However, I still wasn’t hasty in my exit from my day job.

Instead of giving two weeks’ notice, I gave 30 days’ notice because the policy was I could work for the university again in the future if I gave 30 days’ notice. But not if I’d only given two weeks’ notice.

I wanted to keep as many options open in case things didn’t work out.

I used the three months for the temp job to increase my networking efforts in the music industry and promote myself to potential clients. This way I would have more lined up once the contract was up.


Ask yourself:

What are some small steps you can start taking toward your daydream? Are they things you can do around your day job? Who are some people you can start meeting and connecting with? Can you come up with some ideas for an eventual exit strategy from your day job? Do you have a potential safety net you hadn’t previously thought of?


Don’t Let Fear Overwhelm You

Once I was on my own, I was already getting used to working for myself and there wasn’t as much to fear as I would if I’d left my day job and then started a business.

This isn’t to say I had no fear at all. A few days before giving my notice at my day job, I experienced my first (and luckily my only) panic attack.

Then, when the economy tanked in October 2008, less than two months after I’d left my day job, I started to get nervous.

But, what I saw happening all around me was people being laid off and being forced into becoming their own boss with no real planning or preparation.

Luckily I was way ahead in that department because I’d already been preparing for nearly a year. And I already had some clients.

When I was short on image consulting clients, I supplemented my work with resume writing and career coaching services for those who’d been laid off during the recession and were looking for a new job.


Ask yourself:

Are you still having some fears about pursuing your daydream? Are these fears real or perceived? What are some ways you can calm your fears or put them into a different perspective? What would be the worst case scenario if those fears proved true? What’s the best case scenario?

Click here to read more about the myths of the common fears of leaving your job.

Rely on Connections to Supplement Your Income

Throughout my time as an image consultant I continually made connections through networking which turned into additional ways to supplement my income with my growing business.

While attending a fashion show, I met the president of a small design college who hired me to teach a class on image at the college for a semester.

He also ended up publishing the 2nd edition of my first bestselling book, Advance Your Image, through the school’s small publishing company.


While attending an event at the Entrepreneur Center here in Nashville, I met someone who needed a contract employee with career advising experience to do outplacement counseling for his clients.

I still do this work to this day because I get to make my own schedule and it’s the complete opposite of micromanaged work. I love it.


The connections I’d made through my original day job also led to a part-time (10 hours/week) temporary job at another university, which unexpectedly turned into a part-time permanent position.

I was hired to fill in for one semester while one of their employees was on maternity leave. But when she returned, they asked if I could stay on indefinitely. I got to make my own schedule so I could work it around my business.

Eventually they asked if I could work 20 hours a week. As much as I loved working at this university, I’d already put in so much blood, sweat and tears into my image consulting business that I couldn’t afford to risk that much time away from it to work for someone else.

So I decided to be fair to both myself and the university and leave so they could find someone who was able to give them the number of hours they needed.


Ask yourself:

Are there connections you have now in your current situation which could benefit you in the future? Are there connections you’d like to start making? What are some things you can fall back on to reduce financial risk when your daydream business is slow?


Be Willing to Shift Gears When Necessary

After leaving that part-time job, I realized I was burned out on seven years of image consulting and wanted to do something different.

But what? I had no idea.

I just knew I didn’t want to risk all the work I’d put into developing my brand.

Then a year and a half later I realized I still wanted to do career advising, but this time on my terms. (Click here for the story on how this realization came about.)

I still wanted to be my own boss. And I wanted to keep the same name from my image consulting business.

I was able to do both with a slight shift in my mission and an overhaul of my services.

Now, I offer unique career coaching services focusing on helping people discover and pursue their own passions.

This includes helping them either find a new day job they’ve been daydreaming about, or helping them take the steps (not the leap) to becoming an independent freelancer or business owner. Whichever they’re most passionate about.

My business became more successful once I was willing to make this change.

I was also able to see how the experience I gained and the tools I developed in my image consulting business fit nicely with my new mission and offerings.


Today, I don’t have to supplement my income anymore.

Now, I get to do it simply for the love of the variety in my schedule and the love of the creativity it brings me.

Unfortunately my time only lets me do one additional gig to my full-time daydream.

But I’ve never been happier in my work.

No one is micromanaging me or stifling my creativity.

I get to choose who I take on as clients and which projects I want to invest my free time into.


Ask yourself:

How can I start planning my exit strategy for my day job and my entry strategy to my daydream? How can I reduce unnecessary risk? How can I maneuver around inevitable risk?


How I Did It

I simply started setting goals and then taking small steps toward achieving those goals.


Bottom Line:

You may want to pursue your daydream of starting your own business but think it’s impossible.

And it may be impossible for you if you simply quit your day job to follow your daydream.

I want to serve as one of several examples of how doing it with an alternative, less-risky strategy can make it possible even for you.

Probably more so than you ever imagined.


Biggest Lessons Learned

Want to know the biggest lessons I’ve learned in the past 10 years working for myself as a freelancer (so you don’t have to learn them the hard way)?

Check out my post 10 Lessons I’ve Learned From 10 Years of Freelancing.

Related Posts:

Click here for more resources and posts on the topic of working for yourself.

starting your own business

10 Lessons I’ve Learned From 10 Years of Freelancing

Last week I posted an announcement about the celebration of paNASH’s 10-year anniversary. In it I told how I started my freelance business, the fears I faced in leaving a secure job to go out on my own, and how my business’s mission has evolved.

Today, I want to share some of the freelance lessons I’ve learned over those ten years in working for myself. I hope they will serve as an encouragement to those who are thinking about starting their own thing, are new to the freelancing world, or have been in it long enough to have faced some common struggles.

Freelance Lesson #1

I had to be disciplined. Being your own boss requires A LOT of discipline. Why? Because there’s no one looking over your shoulder to make sure you’re showing up on time or getting your work done. Discipline has always come naturally to me, and I was raised by a former Marine Corps officer who further instilled this trait in me. This is not to say that discipline can’t be learned later in life. But the discipline required to work for yourself will make things easier if you’ve already mastered it through other methods such as playing a sport, sticking with a commitment, etc.

Freelance Lesson #2

I had to use my love for life-long learning. I’ve always loved learning new things. And I realized the need for constant learning when starting a business because “a skill does not a business make” according to my friend and colleague Melody Bowers, co-owner of VirtualCollective.

You need to either already have some business sense, or be disciplined enough (see lesson #1) and have the ability to learn it as you go while managing your other responsibilities. If there’s something you can’t learn, there’s always someone else who has the knowledge you can pay to either teach you or to do it for you.

Freelance Lesson #3

I learned it was normal to question my decision almost every single day. I also realized it was normal to feel like giving up on a regular basis when things got hard. But, once I began working in a way that was true and authentic to my own personal mission in life, those doubts and insecurities started to diminish. I became okay with the discomfort of a process that isn’t linear. Instead, it looks more like this:

freelance lessons

Entrepreneur Darius Foroux further explains the figure above in his encouraging article Don’t Quit When It Gets Hard. I love it when he says, “If you never feel like quitting, that means life is too easy and you need to take action in your life.”

Freelance Lesson #4

I learned I had the ability to figure out the logistics. It turns out the things that seem intimidating at first (i.e. getting a business license, paying for your own health insurance, tracking your income & expenses/P&L, etc.) aren’t really all that scary. In fact, a lot of this not-so-fun part of having your own business is easier than you think.

And Freelancers Union has made a lot of it very simple. They provide tips and resources on the logistics of running your own freelance operation and even provide access to affordable insurance.

Freelance Lesson #5

I learned what I’m worth. The toughest thing for me was figuring out my pricing. At first it was hard to know how much to charge. And even when I thought I knew, I then had to figure out which pricing model worked best. An hourly rate? A day rate? A package or retainer rate?

Like most people first starting out, in the beginning I was devaluing my skills and expertise. But, after I started getting clients and began listening to their feedback on the services they received, I started to better understand my worth.

Yes, it helps to look at your competition and the average rate others charge for the same service or product to get an idea of what you should charge. But, what helped me most was asking current and past clients if they would’ve paid more based on the value they’d already received. To my surprise, most of them said yes, and even some told me flat out I was undercharging.

Now, most people (both potential and current clients) say my pricing is reasonable and fair. It took some tweaking and trial and error, but now my pricing structure is in harmony with the service I’m providing.

Freelance Lesson #6

I learned when to say no. This included being selective of potential clients, turning down certain speaking gigs/presentation requests, not wasting my time with potential contacts who only wanted to talk about themselves but never wanted to listen or make the relationship mutually beneficial, discontinuing professional relationships when trust had been broken, etc.

This is difficult to do when first starting out. Especially when it comes to turning away money. But, I can tell you the times I listened to my gut and turned away the opportunities that weren’t the right fit for my business, I was always glad I did. It is also always important that very important that you keep your customers satisfied, to learn more about customer service, make sure to visit https://www.salesforce.com/products/service-cloud/what-is-customer-service/ for more information. The times I didn’t listen to my gut, I always regretted it.

Freelance Lesson #7

I learned not to compare myself with others. My pastor’s wife always says, “Comparing yourself to others makes you either small or smug, and neither of those are good.” I realized because I do what I do in my own unique way, comparing myself to my competition is a waste of time because it’s like comparing apples to oranges.

The same is true for you because you also have your own unique way of delivering your service or product that no one else can duplicate. Instead of comparing, focus on what makes you and your brand solely yours. This is what becomes your selling point!

Freelance Lesson #8

I learned (and am still learning) when it’s time to shift gears. When learning to drive a stick, you start to develop a feel for when it’s time to shift gears. This doesn’t mean you won’t grind your gears on occasion.

The same is true in running a business or working as a freelancer. You’ll start to learn when to give something a little more time to grow before uprooting it. When to pull the plug on what’s not working. And when to simplify if you’re trying to do too much or be too many things.

This type of self-awareness can mean the difference between success and failure.

Freelance Lesson #9

I realized the real risk. At first I thought the obvious risk of starting my own thing was leaving the security of a full-time job with benefits. I was wrong! Since leaving my job at a prestigious university where there were constant hiring freezes and multiple firings, I’ve had more job security than ever before.

I’ve been able to develop the grit and skills required to work for myself and bring in a steady stream of clients, to supplement my income at times when the stream was unsteady, and to eliminate the salary cap I had at my previous job.

The only real risk I faced was potentially losing any or all desire to work for someone else again. Let’s face it. It’s pretty hard to go back to working for someone else after having worked for yourself. But if I ever had to again, I’d be very selective in who I worked for (see Lesson #6).

Freelance Lesson #10

I learned fear is inevitable. Fear is not a reason to not venture out on your own if it’s what you truly desire. Instead, it’s often an excuse. Everyone who’s ever done this has had some level of fear.

Do your research. Prepare (but don’t wait until you feel fully prepared because that will never happen!). Then push through the fear.

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5 Reasons I Sacrifice Security to Be My Own Boss

Last week I wrote about ways to increase your job security. In addition to investing in career coaching, another suggestion I made was to quit your job and start your own thing. But not everyone can do that, at least not right away. And the ones who can usually don’t think it’s a feasible option. (Most of them are wrong.)

But as I stated in last week’s post, I feel like I have more job security having my own business than I ever did working for the state’s largest private employer where there were constant hiring freezes and multiple firings.

One of my colleagues who also now works for herself said the same thing to me. She left a high-level position at a multi-national power management company without knowing yet what her next career move was. She later started her own consulting company and now feels more in control of her career than ever before.

So, while the title of this post says I sacrifice security to be my own boss, I don’t really feel like I’m sacrificing that at all. Instead, I feel like I’m gaining job security by being my own boss. But, I still get asked the question all the time, “What made you decide to sacrifice a full-time job with benefits to be your own boss?” There are several reasons why.

#1

I get to be the boss! I get to call the shots and decide how I want to run things, which allows me to use my creativity and I don’t have to go through a bunch of red tape just to get an idea approved. If I want to try something new, I can. If it doesn’t work, I can tweak it or try something else. It’s so refreshing to be able to have carte blanche over my own work.

#2

I get to choose who I work with. No longer am I stuck working for a micro-managing boss, a slacking co-worker, or a non-committal client. I get to be selective in who I work with. My work thrives when I can work with those who are open-minded, curious, adventurous, respectful, and professional.

#3

I get to choose which hours I want to work. I’m the type of person who gets spurts of energy at various times throughout the day. Some days I’m a morning person. Other days I’m a night owl. Because I have control over my schedule, I can work at the times when I’m most productive, and take breaks whenever I need to recharge by going paddle boarding or for a walk. Also, because I get to make my own schedule, I can go get groceries when the store is least crowded!

#4

I get to determine my own worth and value and set my own rates. Never again do I have to work a job where I’m underpaid for my education and experience.

#5

I can work from just about anywhere. I often meet with clients in person, but several of them are out-of-state or unable to meet in person so we do so over the phone or computer. This allows me to work from anywhere with an Internet connection. In fact, next month I’ll be presenting a webinar to people in Nashville while I’m on a beach trip to Florida. The beauty of this freedom is I can work from home if I want to, from a coffee shop, and even from a hammock!

If working for yourself sounds appealing and you want to know if it’s a possibility for you, let’s talk! Together we can determine if you possess the skills needed to be successful working for yourself. Or, if you just want to explore the possibility of working from home for your current employer, we can discuss how you can make that happen as well. 

Related Post:

10 Lessons I’ve Learned From 10 Years of Freelancing

Career Advice No One Will Ever Share With You

As a career coach, I’m always responding to career-related questions. I recently received a question on Quora asking, “What are a few unique pieces of career advice that nobody ever mentions?” This is a good one because there are a lot of possible answers to it, but I chose two answers that reflect what most of my clients don’t know when they first come to me.

Number 1:

If you work for someone else, you still need to think like an entrepreneur. Why? Because no one’s job is secure. You have to view your employer as your client. And if your “client” decides not to continue working with you, you have to be in a good position to quickly land your next client. You do this by becoming a good salesperson of your skills.

Number 2:

If you work for yourself, then you need to think of each meeting with potential clients or potential investors as a job interview. For instance, I have several consultations with potential clients each week. Therefore, I’m going on job interviews EVERY SINGLE WEEK of the year! I know I have to clearly express the benefits of my skills as a career coach.

Determine Fit

In either scenario, you not only need to sell your skills. You also need to treat the situation as a two-way street. You need to find out if your next job or your next client is going to be a good fit for you.

This is why I always suggest job seekers ask their own questions during a job interview. These questions should be ones to help them determine if the company (i.e. “the client”) is who they really want to spend 40+ hours a week with for the next several years.

***Check out A Proven Interview Hack for sample questions to ask when being interviewed.***

Be Selective

For me personally as a business owner, I’m selective in who I take on as clients. Therefore, not only do I present the benefits of my services and make sure they’re a good fit for the potential client’s goals, but I also ask questions to find out if they’re the type of client I’ll want to work with.

I start with questions in my intake form and ask additional questions during the initial consultation. I’m looking to see how serious the person is about my coaching program. I’m also looking for someone with a teachable spirit, an open-mind, respect for others, courtesy, and professionalism. Someone who doesn’t possess these qualities is not a good fit for me or my company’s mission or programs.

You need to be selective too. If you’re a job seeker with multiple job offers, be selective. If you’re an entrepreneur with multiple potential clients, be selective (even when you feel like can’t afford to be!). Here’s how.

Before walking into an interview or a meeting, take some time to do an inventory of:

  1. your skills and strengths,
  2. how you uniquely demonstrate those skills and strengths,
  3. the benefits of your skills and strengths,
  4. your needs and wants,
  5. your deal-breakers,
  6. and the questions to determine any potential deal-breakers or to determine if the other party can meet at least 60% of your needs and wants (because you’ll rarely find a case that meets 100% of them! – BE REALISTIC!).

Choose only those opportunities that are at least 60% compatible with your inventory. Keep in mind too that numbers 1-3 will give you leverage to ask for numbers 4-5.

Following this advice will help you develop good habits and preparedness for those times when you find yourself at a career crossroads.