Tag: entrepreneurship


Why You Need to Think Like an Entrepreneur (Even When You’re Not One)

We’ve been in a good job market recently. But, companies do continue to downsize. I know because said companies often call me to provide outplacement counseling for their former employees as part of their severance packages. In working with them, many of these employees discover they’d rather work for themselves instead of working for someone else again.

Did you know 94% of the 15 million jobs created between 2009 and 2017 were either part-time or freelance jobs?

And did you know, by next year 40% of the workforce will be independent workers? This is according to a study conducted by Freelancers Union.

If you find yourself in the near future having to look for a new job or become your own boss, whether by choice or by force, will you know how to do so? Will you welcome the opportunity as a way to finally pursue your passion?

Why You Need the Skills of an Entrepreneur (even if you’re not one)

Even if you never become an entrepreneur, you’ll still need to think like one to gain future employment. Regardless of how good the job market currently is, competition will always be fierce. Especially for full-time jobs with benefits.

Therefore, you have to really sell your skills to employers. These skills should include the ones employers are demanding which I’ve listed below. And these same skills will help you succeed if you choose to go the entrepreneur route instead.

The 8 Skills Everyone Needs to Make a Living (entrepreneur or not)

Let’s look at each of these skills and how paNASH’s on-demand courses help you develop them:

  1. Creativity. The free on-demand course 5 Ways to Pursue Your Passions in Life and Work encourages you and provides you a safe place to explore your passions and creativity.
  2. Ability to generate and execute ideas. The course Don’t Just Set Goals, ACHIEVE Them! teaches you how to set, execute, and achieve your goals and ideas. (Free with purchase of course bundle.)
  3. Communication. In Personal Branding: How to Know What Makes You YOUnique and AWEthentic, you’ll learn how to clearly communicate your “WHY” and your “HOW” of what you do. (E-book included.)
  4. Public Speaking. Also in Personal Branding, you’ll learn how to find your authentic voice and develop your message for your audience.
  5. Writing. In Resumes That Get You the Interview, you’ll learn how to write a clear, concise and effective resume that will make it through the applicant tracking system to a human. (E-book and sample resumes included.)
  6. Likeability. In The Secret to Successful Networking: How to Do It Naturally and Effectively, you’ll learn how to make networking a more pleasant experience. Especially if you’re an introvert. It’ll teach you how to network more comfortably and naturally, in return making you more likeable. (E-book included.)
  7. Salesmanship. In Steps to Acing the Interview and The 3 Super Powers of Successful Job Seekers, you’ll learn how to sell your skills and abilities in an authentic way that matters most to employers and potential clients while helping you reduce your interview anxiety. (E-book included.)
  8. Negotiation. In Make More Money Without Taking a Second Job, you’ll learn how to negotiate a larger salary offer, a pay raise, or a promotion. (Free with purchase of course bundle.)

Invest in Yourself

If you learn these skills now, you’ll be able to pursue your passions and make your own money with your own resources. Or you’ll be able to market yourself to a job doing something you love working for someone else. It’s your choice!

One way to begin is to invest in yourself. Take the money you’d normally spend on something unnecessary and instead put it toward some classes to learn the skills employers seek and some other new skills. This could include taking continuing education classes or online classes, including the ones listed above.

These courses are easily accessible, affordable (some are even free!), and allow you to work at your own pace. paNASH’s on-demand courses are designed to teach you how to market your new skills to a new employer or as an entrepreneur to potential clients. You can purchase them individually, or you can save $235 when you purchase the course bundle!

What are you waiting for?

Related Post:

How to Make Money, Stay Fit, and Be Creative: Combine Your Passions

entrepreneur

Career Advice No One Will Ever Share With You (Re-post)

As a career coach, I’m always responding to career-related questions with various tips and career advice. I recently received a question asking,

“What are a few unique pieces of career advice nobody ever mentions?”

This is a good one because there are a lot of possible answers to it, but I chose two answers to reflect what most of my clients don’t know when they first come to me.


Career Advice Tip #1:

If you work for someone else, you still need to think like an entrepreneur.

Why? Because no one’s job is secure.

You have to view your employer as your client. And if your “client” decides not to continue working with you, you have to be in a good position to quickly land your next client.

You do this by becoming a good salesperson of your skills.


Career Advice Tip #2:

If you work for yourself, then you need to think of each meeting with potential clients or potential investors as a job interview.

For instance, I have several consultations with potential clients each week. Therefore, I’m going on job interviews EVERY SINGLE WEEK of the year!

I know I have to clearly express the benefits of my skills as a career coach.


Determine Fit

In either scenario, you not only need to sell your skills.

You also need to treat the situation as a two-way street. You need to find out if your next job or your next client is going to be a good fit for you.

This is why I always suggest job seekers ask their own questions during a job interview.

These questions should be ones to help them determine if the company (i.e. “the client”) is who they really want to spend 40+ hours a week with for the next several years.

**Check out The One Surprising Tip That Guarantees a Good Interview for sample questions to ask when being interviewed.***


Be Selective

For me personally as a business owner, I’m selective in who I take on as clients.

Therefore, not only do I present the benefits of my services and make sure they’re a good fit for the potential client’s goals, but I also ask questions to find out if they’re the type of client I’ll want to work with.

I start with questions in my intake form and ask additional questions during the initial consultation.

I’m looking to see how serious the person is about my coaching program.

I’m also looking for someone with a teachable spirit, an open-mind, respect for others, courtesy, and professionalism.

Someone who doesn’t possess these qualities is not a good fit for me or my company’s mission or programs.


You need to be selective too.

If you’re a job seeker with multiple job offers, be selective.

If you’re an entrepreneur with multiple potential clients, be selective (even when you feel like can’t afford to be!).

Here’s how.

Before walking into an interview or a meeting, take some time to do an inventory of:

  1. your skills and strengths,
  2. how you uniquely demonstrate those skills and strengths,
  3. the benefits of your skills and strengths,
  4. your needs and wants,
  5. your deal-breakers,
  6. and the questions to determine any potential deal-breakers or to determine if the other party can meet at least 60% of your needs and wants (because you’ll rarely find a case that meets 100% of them! — BE REALISTIC!).

Choose only those opportunities that are at least 60% compatible with your inventory.

Keep in mind also numbers 1–3 will give you leverage to ask for numbers 4–5.

Following this advice will help you develop good habits and preparedness for those times when you find yourself at a career crossroads.

career advice

Sunday Inspiration: Success Requires Hard Work and Integrity

Welcome to “Sunday Inspiration,” a bi-weekly devotional for those seeking spiritual encouragement in the pursuit of their passions. Each post comes from an outside resource (as referenced). I hope these posts will inspire and motivate you in your life and career in addition to our weekly original blog posts. Enjoy!

“A hard worker has plenty of food, but a person who chases fantasies has no sense.” Pr 12:11 NLT

In The Finishing Touch, author Chuck Swindoll tells about a man he met who made a great impression on him: “With a grin and a twinkle, he whipped out his hand. It was a hand you could strike a match on, toughened by decades of rugged toil. ‘You look like a man who enjoys life. What do you do for a living?’ I asked.

‘Me? Well, I’m a farmer from back in the Midwest.’

Swindoll asked him, ‘What did you do last week?’

He said, ‘Last week I finished harvesting ninety thousand bushels of corn.’

I then blurted out, ‘Ninety thousand! How old are you, my friend?’

He didn’t seem at all hesitant or embarrassed by my question. ‘I’m just a couple of months shy of ninety.’

He laughed again as I shook my head.

He had lived through four wars, the Great Depression, sixteen presidents, ninety Midwest winters, who knows how many personal hardships, and he was still taking life by the throat.

I had to ask him the secret of his long and productive life.

‘Hard work and integrity’ was his quick reply.

As we parted company he looked back over his shoulder and added, ‘Don’t take it easy, young feller. Stay at it!’

Hard work and integrity! Those two qualities go together, and are the essence of a life well-lived. And when you practice them faithfully, you experience the highest level of joy and fulfillment in life.”

The Bible puts it this way: “A hard worker has plenty of food, but a person who chases fantasies has no sense.”

Source: https://www.jentezenfranklin.org/daily-devotions/hard-work-and-integrity

When I read this, it made me think of my grandfather who worked his farm up until two weeks before he died at age 95.

It also made me think of my clients who come to me with a desire for a more fulfilling life and career.

They want to know if they have what it takes to start their own businesses. They want to know if it’s too late in life to do so. They want to know if their idea is a viable career option or if it’s just a “fantasy.”

First, it’s never too late to start something. Colonel Sanders was around 60 years old when he started KFC. Prior to then he’d had multiple career failures in other jobs and ventures, and his Original Recipe was rejected 1,009 times before it was accepted.

Second, sometimes things are just fantasy, but you have to do the research first to find out or not. Otherwise, you’ll live life always wondering, “What if?” There are ways to test the viability of an idea and that’s something I teach my clients how to do.

Finally, if you have a viable idea, then yes, you have what it takes to be successful if you work hard and do so with integrity!

Lori

7 Best Books That Will Make a Huge Impact on Your Life and Career

Last year I shared a post describing five books that will make a huge impact on your life and career. This year I want to share my latest reads guaranteed to also have a huge impact on your life and career.

I’ve read a lot books this past year. But, in an effort to save you some time, I’m only highlighting my top five (with a couple of honorable mentions) that provide tangible take-aways. These take-aways are guaranteed to produce results when you apply them to your life and career.

I’ve personally applied many of the principles from these books. And I’ve either seen immediate results, or the beginning growth of those sown seeds.

Top 5 Best Books

1. Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money by Pat Flynn

I have several clients considering starting their own business. This is a great book for them or anyone else thinking of starting their own business or side hustle. It guides readers through several litmus tests to help determine if their business idea is viable, prior to diving in with a huge time or money investment.

The first half of the book is very similar to my program on personal branding. The author Pat Flynn (who’s known for teaching people how to create passive income streams) spends a big chunk of the book discussing the importance of having a personal mission statement and personal brand prior to starting any kind of business idea. It truly is the first step to starting anything new in your life or career.

Biggest take-away:

“Make sure you’re running to something instead of away from something.”

This is so true. I see many people who come to me wanting to start their own business for the sheer desire of leaving their current job.

Will It Fly? helps you determine both the right reasons and the wrong reasons for starting your own business. Because it is so important to know these reasons, I did an entire group coaching call on this very topic with this book as the basis for the discussion.

Related Blog Post:

2. The Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business by Chris Ducker

I read The Rise of the Youpreneur on the heels of Will It Fly? It’s a good follow-up after you’ve done all the exercises from Will It Fly? and determined which of your business ideas are most viable and best support your personal mission.

Like Flynn’s book, The Rise of the Youpreneur is chock-full of exercises and online resources to help you get your business off the ground.

Biggest Take-Away

While I’ve been doing a lot of what Ducker recommends to become a successful brand in my own coaching business, I hadn’t been doing all of it because it just seemed so overwhelming. Drucker’s book helped me to organize and prioritize all those things into manageable phases and steps.

I’m currently working through those phases to improve what I’ve been doing and to add in what I haven’t been doing.

Related Blog Posts:

3. Breaking Money Silence: How to Shatter Money Taboos, Talk More Openly About Finances, and Live a Richer Life by Kathleen Burns Kingsbury

I got a copy of Breaking Money Silence from the author when I heard her speak here in Nashville. It is BY FAR the best book on finances I’ve ever read.

Kingsbury delves into the emotional side of money. She talks about the various mindsets people have about money, explaining why money often creates unnecessary conflict between people. It dispels myths both men and women have about money. And it reveals the hidden costs of staying quiet about an often uncomfortable topic.

What I love most about it is it provides tangible ways to have uncomfortable but necessary conversations about money between couples, children and aging parents, siblings, and more. It also helps readers see their worth and the importance of negotiating a fair salary with their employer, something I often teach my clients how to do.

Not only is this a great book for anyone who feels insecure about their knowledge of finances (or thinks they already know everything about finances), it’s also recommended for financial advisers so they can learn how to address the emotional side of money when working with their clients. There are exercises at the end of each chapter for both the interested reader and their financial advisers.

Breaking Money Silence is also a nice prerequisite to one of my honorable mentions listed below, Dave Ramsey’s The Total Money Makeover.

Of all the books on this list, this is the one I’d buy a copy for everyone if I could. I plan to keep my copy because I know I’ll refer back to it every time I need to.

Biggest Take-Aways

There are too many take-aways from this book to list here, but the big ones for me were:

  • Understanding my own personal money mindsets and where those came from.
  • How to broach difficult but necessary conversations about money.
  • How to best prevent or handle potential financial conflicts in the future, especially if I ever get married.
Related Blog Posts:

4. The Meaning of Marriage: Facing the Complexities of Commitment with the Wisdom of God by Tim Keller and his wife Kathy Keller

Speaking of marriage, I chose a book on marriage to include on this list, even though I’m not married. I initially read The Meaning of Marriage because it’s also a good read for singles. Plus, I’m always trying to best prepare myself for whatever God has in store for my future.

Keller, who is the founder and pastor of Redeemer Presbyterian Church in NYC, discusses the importance of purpose and vision in a marriage. Purpose is obviously important in helping my clients discover work they can be passionate about, so this concept of purpose in marriage really piqued my interest.

Biggest Take-Away:

A Christ-centered marriage can’t be merely about itself. It must be about something else, something both partners are committed to and passionate about besides one another.

A marriage based on attraction alone does not provide a common vision. Physical attraction and financial goals will bring unity for only a while. But such goals don’t create deep oneness, because eventually you reach those superficial goals (or you don’t), and then what? What is your marriage for? Where are you going?

Related Blog Posts:

5. Your God Is Too Safe: Rediscovering the Wonder of a God You Can’t Control by Mark Buchanan

Last but certainly not least is Your God is Too Safe. The very first words of this book in the introduction are:

“I’m stuck.”

This is a phrase most clients say to me when they first reach out to me. Many of them feel stuck in their life or career. My job is to get them unstuck by helping them discover and pursue their passions.

But it’s also common to get and feel stuck spiritually. Buchanan’s book addresses this feeling of being stuck spiritually and how to move to new levels of spiritual passion.

He sets out to diagnose why Christians get stuck in their faith and are unable to see God at work in their lives. He calls this “living in borderland” – the barren but crowded place between a Christian’s old life and their adventurous and abundant new life. It’s a place where doubt, disappointment, guilt, and wonderlessness can keep us in mediocrity.

Then Buchanan shares how to move beyond borderland to a place of excitement, boldness, and exhilaration by not putting our own limitations on God and allowing Him to do beyond all we can imagine for our lives.

Biggest Take-Away

“Christianity without a deep longing for Christ in your heart is no Christianity at all, just a cheap imitation of the real thing.”

This quote actually comes from another reader who reviewed Your God is Too Safe. I believe it’s very well-said.

While as humans we all want to remain safe and feel secure in our own comfort zone, this book reminds us that’s not what real Christianity is. It’s not what we’re called to as Christians. We’re called to live boldly in Christ’s name, even when it’s uncomfortable. Not to do so is to live an inauthentic life and to miss out on all God has planned for us.

Related Blog Posts:

Honorable Mentions

The Total Money Makeover: A Proven Plan For Financial Fitness by Dave Ramsey

The Total Money Makeover is an oldie but goodie in overcoming debt and finding financial peace. It’s a good follow up to Breaking Money Silence mentioned above.

While I don’t listen to Dave Ramsey’s radio show, I did enjoy this book. I’ve been following the steps in it which has resulted in significant head-way in my finances this past year.

Real Artists Don’t Starve: Timeless Strategies for Thriving in the New Creative Age by Jeff Goins

Another great read for those who need help understanding their worth. While this book is geared toward artists, the principles can be applied to anyone who’s working for themselves selling a product or service (their version of “art”).

Real Artists Don’t Starve doesn’t provide a step-by-step approach to setting your rates, but it does give you the confidence to ask for what you’re particular “art” is worth and gives you a sense of your art’s value to the world.

Many of the creative types here in Nashville will really appreciate what Goins has to say!

What I’m Reading Next

Right now I’m in the middle of reading two books:

I’m really enjoying Secrets of Six-Figure Women because it turns out it’s not just about money. And the strategies for career success can be applied to both genders.

I have several more books on hold at the library, and several I purchased during the Southern Book Festival here in Nashville.

So I have a long reading list and look forward to sharing another post next year about my best reads. Stay tuned!

Related Post:

best books

How to Make the Risk of Starting Your Own Business Doable

I used to have a full-time job with benefits with a very prestigious university. I later quit to pursue my own freelance business.

However, it wasn’t so cut and dry.

There were (and still are) a lot of layers to pursuing a dream of working for myself.

The process I went through looks a lot more realistic (and doable) than some of the mythical stories you hear these days about making the jump from working for a boss to becoming your own boss.

This process can also spark some ideas for you to realistically take the risk too.

It may even help ease some of your fears and concerns preventing you from taking the leap. Here’s my story that began about 10 years ago.


Don’t Quit Your Day Job

For the first time in my career as a college career adviser, my creativity was being stifled under new leadership. I was also experiencing a lot of micromanagement under this new leadership.

I couldn’t continue to work under both conditions and had to start planning an exit strategy.

At first, this strategy wasn’t to quit my day job.

I started where most people start, looking for another job working for someone else doing the same thing elsewhere. Of course I wouldn’t leave my current job until I found my next job.

But, I never found the right fit.

Instead, I found opportunities that only served as an escape from my current situation. Not opportunities I could truly thrive in.


Ask yourself:

Are you just running to something that could possibly be worse than your current day job?


Don’t Quit Your Daydream

Next, I started listening to what my friends were telling me.

They kept telling me I would be good at wardrobe styling. This was something I’d been daydreaming about for a long time. Wardrobe styling would definitely provide a creative outlet for me.

But I still wanted to use the skills I’d developed as a career adviser over the previous eight to ten years. Those skills included interview coaching.

After giving it much thought and doing some research, I decided to start branding myself as an image consultant since image isn’t just about how you dress, but also how you present yourself in an interview.

Specifically, I branded myself as an image consultant for up-and-coming recording artists here in Nashville. I knew there were a lot of young artists moving to town and taking the risk to pursue music.

Also I knew they lacked the ability to properly present themselves to a label (which is basically a job interview). Or in a media interview (I’d had some past experience in media coaching too).

I went and got a business license. This is when it became real for me. But I still didn’t quit my day job. Not yet anyway.


Ask yourself:

Is there something people tell you you’re good at? Is it something you enjoy? Do you see a potential market for it?


Making the Shift to Starting Your Own Business

I worked on my branding efforts part-time while still working my day job as a career adviser.

Following my own advice to my students, I also spent my spare hours networking with the few contacts I had in the music industry and growing my network.

I attended as many industry events as I could. And I conducted informational interviews with several people in the music business, always asking for the names of two or three other people I should talk to.

For nine months I did this and my efforts began to pay off.

I slowly began getting clients. I worked with those few clients on weekends, evenings, and any time I had off from my full-time job.

Then, one of my networking contacts approached me about a part-time temporary job at his small music label.

This opportunity reduced some of the risk and gave me a bit of a safety net to leave my full-time job and pursue my business full-time. (This is just one example of why networking is so important!)

However, I still wasn’t hasty in my exit from my day job.

Instead of giving two weeks’ notice, I gave 30 days’ notice because the policy was I could work for the university again in the future if I gave 30 days’ notice. But not if I’d only given two weeks’ notice.

I wanted to keep as many options open in case things didn’t work out.

I used the three months for the temp job to increase my networking efforts in the music industry and promote myself to potential clients. This way I would have more lined up once the contract was up.


Ask yourself:

What are some small steps you can start taking toward your daydream? Are they things you can do around your day job? Who are some people you can start meeting and connecting with? Can you come up with some ideas for an eventual exit strategy from your day job? Do you have a potential safety net you hadn’t previously thought of?


Don’t Let Fear Overwhelm You

Once I was on my own, I was already getting used to working for myself. And there wasn’t as much to fear as I would if I’d left my day job and then started a business.

This isn’t to say I had no fear at all. A few days before giving my notice at my day job, I experienced my first (and luckily my only) panic attack.

Then, when the economy tanked in October 2008, less than two months after I’d left my day job, I started to get nervous.

But, what I saw happening all around me was people being laid off. They were being forced into becoming their own boss with no real planning or preparation.

Luckily I was way ahead in that department because I’d already been preparing for nearly a year. And I already had some clients.

When I was short on image consulting clients, I supplemented my work with resume writing and career coaching services for those who’d been laid off during the recession and were looking for a new job.


Ask yourself:

Are you still having some fears about pursuing your daydream? Are these fears real or perceived? What are some ways you can calm your fears or put them into a different perspective? What would be the worst case scenario if those fears proved true? What’s the best case scenario?

Click here to read more about the myths of the common fears of leaving your job.

Rely on Connections to Supplement Your Income

Throughout my time as an image consultant I continually made connections through networking. This turned into additional ways to supplement my income with my growing business.

While attending a fashion show, I met the president of a small design college who hired me to teach a class on image at the college for a semester.

He also ended up publishing the 2nd edition of my first bestselling book, Advance Your Image, through the school’s small publishing company.


While attending an event at the Entrepreneur Center here in Nashville, I met someone who needed a contract employee with career advising experience to do outplacement counseling for his clients.

I still do this work to this day because I get to make my own schedule and it’s the complete opposite of micromanaged work. I love it.


The connections I’d made through my original day job also led to a part-time (10 hours/week) temporary job at another university, which unexpectedly turned into a part-time permanent position.

I was hired to fill in for one semester while one of their employees was on maternity leave. But when she returned, they asked if I could stay on indefinitely. I got to make my own schedule so I could work it around my business.

Eventually they asked if I could work 20 hours a week. As much as I loved working at this university, I’d already put in so much blood, sweat and tears into my image consulting business that I couldn’t afford to risk that much time away from it to work for someone else.

So I decided to be fair to both myself and the university and leave so they could find someone who was able to give them the number of hours they needed.


Ask yourself:

Are there connections you have now in your current situation which could benefit you in the future? Are there connections you’d like to start making? What are some things you can fall back on to reduce financial risk when your daydream business is slow?


Be Willing to Shift Gears When Necessary

After leaving that part-time job, I realized I was burned out on seven years of image consulting and wanted to do something different.

But what? I had no idea.

I just knew I didn’t want to risk all the work I’d put into developing my brand.

Then a year and a half later I realized I still wanted to do career advising, but this time on my terms. (Click here for the story on how this realization came about.)

I still wanted to be my own boss. And I wanted to keep the same name from my image consulting business.

I was able to do both with a slight shift in my mission and an overhaul of my services.

Now, I offer unique career coaching services focusing on helping people discover and pursue their own passions.

This includes helping them either find a new day job they’ve been daydreaming about, or helping them take the steps (not the leap) to becoming an independent freelancer or business owner. Whichever they’re most passionate about.

My business became more successful once I was willing to make this change.

I was also able to see how the experience I gained and the tools I developed in my image consulting business fit nicely with my new mission and offerings.


Today, I don’t have to supplement my income anymore.

Now, I get to do it simply for the love of the variety in my schedule and the love of the creativity it brings me.

Unfortunately my time only lets me do one additional gig to my full-time daydream.

But I’ve never been happier in my work.

No one is micromanaging me or stifling my creativity.

I get to choose who I take on as clients and which projects I want to invest my free time into.


Ask yourself:

How can I start planning my exit strategy for my day job and my entry strategy to my daydream? How can I reduce unnecessary risk? And how can I maneuver around inevitable risk?


How I Did It

I simply started setting goals and then taking small steps toward achieving those goals.


Bottom Line:

You may want to pursue your daydream of starting your own business but think it’s impossible.

And it may be impossible for you if you simply quit your day job to follow your daydream.

I want to serve as one of several examples of how doing it with an alternative, less-risky strategy can make it possible even for you.

Probably more so than you ever imagined.


Biggest Lessons Learned

Want to know the biggest lessons I’ve learned in the past 10 years working for myself as a freelancer (so you don’t have to learn them the hard way)?

Check out my post 10 Lessons I’ve Learned From 10 Years of Freelancing.

Related Posts:

Click here for more resources and posts on the topic of working for yourself.

starting your own business