Tag: personal branding


Summer Reading: How to Find Work You Love and Make More Money

It’s finally summer! Last Friday marked the official first day of summer. I spent this past weekend getting a jump start on my summer reading list. Do you have your summer reading list yet?

Reading is fundamental in growing your passions and improving your career. Without it you may never discover your true passions. There may be a passion in your future you’ve never heard of and never will until you read about it. Reading also helps you grow your career by keeping you abreast of the ever-changing world of work.

Therefore, I’ve listed below a recommended summer reading list. It includes my own books I’ve had published over the years and most recently. It also includes summer reading recommendations of some awesome books by other authors.

This selection is designed to help you pursue work you love and grow in a career that satisfies your passions. Enjoy and happy summer reading!

Lori’s Books

 

summer readingGet Your Resume Read! (*NEW*)

This small book is a collection of my blog posts I’ve written over the past three years specifically on the topic of resumes. It serves as both a stand-alone resource and a supplement to my on-demand program “Resumes That Get You the Interview: Surprising Secrets To Getting Your Resume Noticed”.

Though the book is small, it’s packed full of resume tips and advice to help you know how to make your resume marketable and competitive in today’s job market. Implementing these tips will dramatically increase the number of people opening your resume and reading it. This book also includes links to a variety of additional resources designed to help you create the best resume possible.

2 Ways to Get It (click on your preferred option):

  • Complimentary PDF download with purchase of on-demand video course or on-demand course bundle.
  • Kindle from Amazon (retail $4.99, no charge with Kindle Unlimited)

summer readingPersonal Branding: Why You Need to Know What Makes You YOUnique and AWEthentic

Do you know what makes you unique? Everyone has to be able to answer this question, whether in an interview (“Why should we hire you?”) or in a pitch meeting (“Why should we sign you?” or “Why should we fund your idea?”).

No matter what you’re trying to accomplish, you have to be able to explain why you should be the one to accomplish it. This is why personal branding is so important. Are you comfortable talking about yourself in this way?

In this book you’ll learn:

  • The importance and purpose of personal branding.
  • How to develop your authentic brand.
  • Self-reflection exercises designed to help you see how your passions and abilities fit into your personal philosophy and career.
  • How others perceive you (I promise this isn’t as scary as it sounds!).
  • How valuable your unique skillset is and where it fits into the world around you.
  • Who can benefit from your skills and interests.
  • How to effectively and clearly communicate your value (to family, friends, and potential employers or clients).
  • A method for making the best decisions for your life and career.

As a result you’ll get:

  • Your very own personal mission and vision statements.
  • The ability to know which big decisions are the right decisions for you.
  • A better understanding of how you add value to the world.
  • Better knowledge of who your audience is and how you can best impact them.
  • The ability to think “big picture.”
  • Confidence in being yourself.
  • Feeling comfortable in your own skin and your own abilities.

4 Ways to Get It (click on your preferred option):

Additional Books by Lori

You can also purchase my other two books on Amazon:


Additional Recommended Summer Reading

 

summer reading Designing Your Life: How to Build a Well-Lived, Joyful Life

Designing Your Life by Bill Burnett and Dave Evans provides step-by-step instructions allowing you to experiment with different possible careers and roles for your life. These experiments lead to ways to design and build your life the way you want it to look at various life and career stages.

I’ve personally gone through the book myself, reading it twice and doing each exercise at least once. I choose which exercises I think would best suit my clients at their particular stage of career exploration and help guide them through those exercises. I’m also a member of the authors’ Facebook group for coaches and mentors. So, I use this book quite a bit when coaching my clients and therefore highly recommend it!

summer readingBody of Work: Finding the Thread That Ties Your Story Together

Body of Work by Pamela Slim shows you how to make sense of all your diverse work experiences and the skills gained from them, and how to tie them all together to create a career portfolio and professional brand. This includes not just your “official” full-time job, but also your side jobs, passion projects, volunteer work, artistic creations, etc. All of those experiences can add up to future opportunities you may have never previously considered.

summer readingDo Over: Make Today the First Day of Your New Career

This book by Jon Acuff was actually recommended to me by one of my first clients to recommend to my other clients. It’s perfect for someone who is facing a major transition in their career, whether it be an unexpected lay-off, hitting a career ceiling, a change in role or job function, or an unexpected offer in another industry.

Do Over teaches you how to develop the four necessary elements of a successful career:  relationships, skills, character, and hustle.

summer readingWill It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time or Money

I have several clients considering starting their own business. This is a great book for them or anyone else thinking of starting their own business or side hustle. It guides readers through several litmus tests to help determine if their business idea is viable, prior to diving in with a huge time or money investment.

The author Pat Flynn (who’s known for teaching people how to create passive income streams) spends a big chunk of the book discussing the importance of having a personal mission statement and personal brand (see 2nd book listed above) prior to starting any kind of business idea. It truly is the first step to starting anything new in your life or career.

Will It Fly? helps you determine both the right reasons and the wrong reasons for starting your own business. Because it is so important to know these reasons, I did an entire group coaching call on this very topic with this book as the basis for the discussion.

Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business

I read The Rise of the Youpreneur on the heels of Will It Fly? It’s a good follow-up after you’ve done all the exercises from Will It Fly? and determined which of your business ideas are most viable and best support your personal mission.

Like Flynn’s book, The Rise of the Youpreneur is chock-full of exercises and online resources to help you get your business off the ground.

While I’d already been doing a lot of what the author Chris Ducker recommends to become a successful brand in my own coaching business, I hadn’t been doing all of it because it just seemed so overwhelming. Ducker’s book helped me to organize and prioritize all those things into manageable phases and steps.

Breaking Money Silence: How to Shatter Money Taboos, Talk More Openly About Finances, and Live a Richer Life

I got a copy of Breaking Money Silence from the author Kathleen Burns Kingsbury herself when I heard her speak here in Nashville. It is BY FAR the best book on finances I’ve ever read.

Kingsbury delves into the emotional side of money. She talks about the various mindsets people have about money, explaining why money often creates unnecessary conflict between people. It dispels myths both men and women have about money. And it reveals the hidden costs of staying quiet about an often uncomfortable topic.

What I love most about this book is it provides tangible ways to have uncomfortable but necessary conversations about money between couples, children and aging parents, siblings, and more. It also helps readers see their worth and the importance of negotiating a fair salary with their employer, something I often teach my clients how to do.

Not only is this a great book for anyone who feels insecure about their knowledge of finances (or thinks they already know everything about finances), it’s also recommended for financial advisers so they can learn how to address the emotional side of money when working with their clients. There are exercises at the end of each chapter for both the interested reader and their financial advisers.

Of all the books on this list, this is the one I’d buy a copy for everyone if I could. I plan to keep my copy because I know I’ll refer back to it every time I need to.

summer readingSecrets of Six-Figure Women: Surprising Strategies to Up Your Earnings and Change Your Life

Barbara Stanny’s book includes strategies to not just help women earn more money, but to also help them overcome their fears, limiting beliefs and self-imposed boundaries in their finances and other areas of their lives.

Biggest take away: Success isn’t if you go on to achieve your dream. It’s having the chance to find out if you can achieve your dream or not, so you won’t wonder all your life.

What career books do you recommend for some great summer reading?

summer reading

How to Make Your Big Decisions More Simple

Excerpt From Lori’s Latest Personal Branding Book

Here’s an edited excerpt from my newest personal branding book. I’m excited to share in my third book how to make better life and career decisions. Enjoy!

Are you facing a big decision, unsure which direction to take or which option to choose?

It could be career-related, such as the choice between two job offers.

Or it could be more personal, like the choice between staying in a relationship or ending it.

If only there was a simple way to make these difficult decisions! Well, maybe there is.

Notice I said “simple,” not “easy.”


I’ve personally found a simple way to make some of my hardest decisions.

But, it requires deep reflection and discipline to utilize it.

I’ve used this same method in working with my clients to help them better face their own difficult decisions.

Here’s how it’s worked for me, and how it can work for you.


Reflection

First, I had to come up with my own personal mission statement.

I’d done a professional mission statement for my business, so why not a personal one just for me?

I had to spend time reflecting on my core values, philosophy, and goals.

Then I had to reflect on how I wanted to carry out those hopes and beliefs.

This took some time and required me to be completely honest with myself and with God.

My personal mission statement:

“To boldly pursue my passions and purpose, and to teach, encourage, and inspire others to do the same, resulting in lives overflowing with joy, peace, and fulfillment.”


Discipline

Second, I had to remember to use my mission statement as a filter for all my choices.

If the choice didn’t support my mission statement, it had to go.

I had to be disciplined enough to make the decision my mission statement revealed to be the right one.

No matter how difficult it would be.


For example, at the time I wrote my mission statement in late 2015, my friendship with my guy-friend was turning romantic.

The relationship was great at first, but after nine months of dating, I noticed a pattern that had been developing for some time.

This pattern wouldn’t make such a relationship sustainable if certain variables remained the same, which they did.

I wasn’t sure if I should end the relationship or give it another chance.

After much prayer, I was reminded of my mission statement and why I’d written it.

So, I pulled it out and started reading it. I immediately realized that the relationship didn’t support the life goals in my mission statement.


What I had to do.

Though I didn’t want to end the relationship, I had to in order to stay true and authentic to my God-given hopes.

It wasn’t an easy thing to do because my heart didn’t feel like ending it.

But my soul knew what was best for me in the long run. (This is why it’s dangerous to subscribe to the “just-follow-your-heart” advice of today’s culture.)

I had to be disciplined enough to push through my fickle emotions which were temporary, and focus on the decision that would make me happier and healthier down the road.

Once I ended it, I received confirmation in so many forms (including red flags that weren’t previously present) and realized I had indeed made the right decision.

Anytime I considered turning back, those red flags served as reminders as to why I had to stick to my decision.


What do you have to do?

Do you have a big decision in your life you soon have to make?

Maybe it involves a move to a new state or a new country.

Maybe it involves going back to school or ending a long-time friendship.

Whatever decision you face, I encourage you to follow a similar process to see if it helps make things a little simpler.

Not easier, just simpler.

It may even make you stronger.

Get the Personal Branding Book!

To learn how to write your own mission statement along with discovering what makes you unique and how to articulate your uniqueness, check out my latest book:

Personal Branding: Why You Need to Know What Makes You YOUnique and AWEthentic

Copies of my personal branding book are available in paperback for $12.99 or for free with purchase of my on-demand program. To receive more info, click below:

personal branding book

paNASH Partners With HPMG to Reach and Empower More People

Press Release: paNASH and HPMG partnership

Hill Productions & Media Group, Inc. (HPMG), a Business Consulting & Integrated Marketing firm headquartered in Bloomfield, Iowa, is proud to announce a new partnership with paNASH Coaching, a Career Coaching and Personal Branding company headquartered in Nashville, Tennessee. The partnership will increase HPMG’s capacity to service clients throughout the lower Midwest as well as Tennessee and Kentucky. It will also allow for expansion of several service areas including career coaching, company culture consulting, and personal branding.

Lori Bumgarner, paNASH with Justin Hill, Hill Productions & Media Group, Inc.

(Pictured: Lori Bumgarner, paNASH with Justin Hill, Hill Productions & Media Group, Inc.)

paNASH was founded in 2007 by Lori Bumgarner, a certified transformational coach. Bumgarner was ranked in the Top Ten Best Coaches in Nashville for the last three years in a row. With nearly 20 years of experience in career coaching, Lori has authored three books, including the Amazon #1 bestseller, Advance Your Image. She has also been published in The Huffington Post, The Daily Positive, Thrive Global, and INC., and she’s been featured in The Wall Street Journal’s blog. With clients in Nashville and across the United States, paNASH continues to help people pursue their passions and find the work they love. Lori’s third book, Personal Branding, will be available in May 2019.

“Lori and I have worked together on several projects over the last eight years, so it only seemed natural that now is the time – when we (HPMG) are seeking to expand our service offerings and do some truly unique things – that we should solidify a more permanent relationship between our companies. It’s not often you find someone who shares your passion to such an extreme. In this case, a passion for encouraging and empowering people. Lori and her company is the real deal, and we are excited to move forward,” commented Justin Hill, HPMG CEO & Co-Founder.

Founded in 2006, Hill Productions & Media Group, Inc. focuses on Business Consulting, Integrated Marketing, and Creative Services. It is headquartered in Bloomfield, Iowa with a satellite office in Nashville, Tennessee. HPMG has garnered numerous awards and achievements, including being listed amongst the top Digital Agencies, Web Development, Branding, and Business Consulting Firms in the Iowa and Nashville, Tennessee markets, respectively. HPMG co-founder, Justin Hill, is also a noted speaker and author on the topics of personal empowerment and business leadership.

Media Inquiries Contact:

For media inquiries, contact Diana Upton-Hill, VP/Senior Project Manager, Hill Productions & Media Group, Inc. 641-664-1216 or info@hillproductionsinc.com

partnership

How to Know When It’s NOT the Right Time for Career Assessments

Let me preface this post with the fact that I believe career and personality assessments can be very useful tools when used properly and at the appropriate time.

I felt the need to state this upfront after I recently commented on a popular comedian’s spoof of the Enneagram. I thought his spoof was hilarious because I constantly hear people saying, “Oh I’m this way because I’m a 5,” (or whatever number they are on the spectrum). As if everyone knows what every # represents!

Because I’m a career coach, I received a little criticism for my support of the comedian’s post.

This criticism gave me the green light to write this blog post. It’s one I’ve been wanting to write for some time. I guess now is the right time thanks to Christian comedian John Crist.

In the same week of coming across the Enneagram spoof, I met with a potential client who’s deciding which career coach to hire. She mentioned to me how one of the other career coaches she talked with wanted to start her off with several batteries of assessments.

I explained to her how my approach is different. When I told her why I don’t use a lot of career assessments, I could see the relief in her face. Her response was, “Thank goodness!”

My personal philosophy on career assessments

My services are geared toward those who are mid-career and are looking to make a career change. They’re tired of being treated like a number in their current job or company.

The last thing I want to do is make them feel even more like a number. (Or some kind of code they can’t remember.)

Instead, I want them to feel heard.

And what many of them are saying is,

“I’ve done assessments in the past and didn’t find them helpful at all.”

Also, I’ve noticed two major issues with doing career assessments when working with my target market.

Issue #1

First, when clients who’ve been in one job or industry for a while (like most of my clients have been) and are wanting to make a career change, they’re mindset is so accustomed to and entrenched in their current role.

When this is the case, their assessment results become skewed.

They’re responding to questions based only on what they’ve been used to for several years. Therefore, their results often point toward a suggestion to pursue the same kind of work they’re trying to leave.

This can be very disappointing and frustrating for these clients. They feel like the assessments are telling them they’re limited in their value and abilities and have very few options.

This makes them feel even more stuck in their careers when their goal is to get unstuck!

Issue #2

Second, the assessments designed to suggest possible career options don’t include all the newly-created jobs available in today’s job market.

Because job creation is happening so quickly due to rapid advances in this age, these assessments can’t keep up in order to provide a full picture of one’s potential.

And they don’t include quickly growing alternatives such as gig economy roles, side hustles, “solopreneur” opportunities, and more.

Because of this, many career assessments can be very limiting.

By the time my clients come to me, they’ve felt the negative effects of the limiting beliefs they’ve already imposed upon themselves. They don’t need anything else to limit them right now.

career assessments

Nobody wants to be treated like a number

My focus is helping people pursue their passions.

Instead of bombarding my clients with a battery of assessments in the beginning, I prefer to make the client feel like a person instead of a number.

I do this by getting to know them and listening to their concerns.

Then I help them discover their personal brand and develop a mission statement that’s authentic to who they are. (I provide this process in my latest book.)

Together we brainstorm the ideas they’ve pushed deep down because society told them their dreams were impractical.

I help my clients explore how they can incorporate their passions in their lives.

Are their limiting beliefs real or perceived? If it’s not realistic to pursue their passions as a career, can they find an outlet for them in other areas of their lives?

The point is to first let them dream big without restricting them. Then we sift through their ideas for the ones that are viable career options.

Then, and only then, will I recommend certain career assessments if necessary.

It’s about being intentional without adding another layer of limits for the client.

Things to remember

This approach isn’t for everyone. There are some people who do want or need to take a lot of assessments. I’ve just not found this to be true with the majority of my niche market.

To you who choose to start with a lot of career assessments or are working with a coach who requires them, I recommend always taking your results with a grain of salt. Remember these three things:

  • Understand your mood and stress level at the time of taking the assessment can affect your results.
  • Never allow the results to label you or limit you in any way.
  • Resist the urge to use your results as an excuse for your behavior (i.e. “Oh, I’m this way because I’m a ‘6’ and that’s just who I am.”)

Use of career assessments in the interview process

You need to also know companies shouldn’t make hiring decisions based solely on your results of any assessment.

I had a client who interviewed for a job she was highly qualified for. The company had her jump through a lot of hoops in the interview process. She excelled in each challenge.

They told her she pretty much had the job, but still needed to take a personality assessment to round out her interview process.

When they saw her results they were no longer interested in her and she didn’t get the job offer.

Of course she couldn’t prove their decision was based only on her results of the personality assessment. But it appeared to be true.

Regardless, she felt discriminated against because of a little code from one simple test.

Since it was a small start-up without a fully-developed HR department, the people conducting the interview probably had no clue it’s not kosher to make hiring decisions based solely on personality assessment results.

If you’re ever in a similar situation, ask if their HR manager has approved the use of the assessment in the interview process and ask how the results will be used in making hiring decisions. Ask these questions prior to taking the assessment.

Do you want to be treated like a person instead of a number?

Remember the potential client trying to decide which career coach to hire? She just signed a contract with me because she said my approach gives her hope since it’s not as “cookie-cutter” as the others.

Do you want to be treated like a person instead of a number? Are you more interested in real results instead of just assessment results? If you answered yes, take a moment and complete the paNASH intake form. You’ll soon be on your way to a career coaching experience that’s truly unique.

Subscribe to the paNASH newsletter to receive updates on the release of my next book, Personal Branding: Why You Need to Know What Makes You YOUnique and AWEthentic.

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career assessments

How to Make Career Choices That Won’t Destroy Your Personal Brand

In several blog posts I’ve talked about the importance of personal branding. Your brand is key to success in every area of your life. It requires consistency and self respect.

But sometimes you can put your personal brand at risk without realizing it. Especially during any vulnerable point in your career. This can include a downsize or layoff, a slow start to a new business venture, or any other unanticipated time when there’s financial instability.

There is the temptation to take just any job or client that comes along. During the slow times of the year I personally face the temptation of taking on projects or clients I know are against my better judgment. Luckily with practice I’ve gotten better at resisting such temptation.

Other examples of putting your brand at risk include:  saying “yes” to every opportunity, giving away your skills and talent for “exposure,” and taking jobs you’re overqualified for in the hopes of just getting a foot in the door with a certain company or industry.

However, you must keep in mind your career choices, just like your personal choices, reflect on you as a person. (And your business if you’re a business owner.)

Don’t Give Away Your Name

Well-known personal development and entrepreneurship blogger Tim Denning explains this in his post entitled “Don’t Put Your Name On Anything That Makes You Look Cheap“.

He shares examples of how easy it is to make this mistake, such as accepting a job or project that goes against everything you believe in. He refers to this as “giving your name away”. I’ve seen this happen with people who take a job just for the money or out of fear.

If you do any of the above (i.e. agree to do a project for free or cheap, settle for a less than ideal job, etc.), then people expect you to continue doing so. Therefore, it becomes harder down the road to ask for what you’re really worth. This includes not just money, but also time and respect.

The point Denning drives home is this:

“Stop saying yes to everything!”

This doesn’t mean you say no to everything, but just to the things putting your personal brand at risk.

How to Say “No”

Saying “no” may sound very difficult to do, especially for people-pleasers.

However there is a way to stop saying yes to everything and to learn how and when to say no. It all starts with a mission. Your mission is the foundational piece to your personal brand.

What is your mission you want to accomplish in life and why? It’s necessary to have a deep knowledge of your mission if your goal is to take responsibility for and ownership of your life’s purpose.

A personal mission statement of how you want to use your talents to accomplish your vision and goals serves as a filter in making important decisions. You use it to filter out the opportunities that don’t support your mission statement. As a result, you know which opportunities to say “no” to.

The opportunities that support your mission statement or get you one step closer to your vision are the ones you can say “yes” to.

How to Write Your Own Mission Statement

Since your mission statement helps you better discern opportunities, it’s important to put some thought into it. Writing one is more of a process than just jotting down some pithy statement in two minutes.

You should take into account all your strengths, limitations, unique differentiators, potential audience, and more. Think about the following things:

  • Who are your various audiences? I use the plural form of audience here because you’ll have more than one audience for each endeavor.
  • What is your audiences’ biggest challenge or problem they face?
  • How do your unique strengths and skills solve your audiences’ problem?
  • What are the additional benefits of your skills for your various audiences?

Protect Your Personal Brand

Having a mission statement is just one piece of your personal brand. In order to protect your personal brand from bad choices, you must have a clear understanding of what your brand is.

What do others think of when they think of you and your work ethic? Are those the things you want people to think about you? Or is there another message you want to convey through your goals and mission?

To gain control of your brand and to build one that’s strong and will take you where you want to go, check out my latest book, Personal Branding: Why You Need to Know What Makes You YOUnique and AWEthentic. It will give you all the tools you need to attract the opportunities you’ll want to say “YES!” to.

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personal brand