Tag: LinkedIn


How to Stop Looking Desperate on LinkedIn

Most professionals have a LinkedIn profile, but typically say they don’t do anything with it. That is, until they need to start looking for another job.

After their profile has sat dormant for months or even years, they will dust it off, update it, and do one of two things.

Either they will go back to ignoring it after they’ve made their profile updates. Or, they’ll go overboard with their use of LinkedIn, to the point of appearing desperate to recruiters.

Neither strategy is a good one.

I’ve already written several posts on the importance of utilizing LinkedIn to its fullest, instead of taking a “set it and forget it” approach. But today I want to highlight some of the things you should avoid when using LinkedIn so you don’t look desperate to recruiters.

And trust me, recruiters can sense desperation from a mile away!

4 ways to stop looking desperate to recruiters

1. Stop using the word “seeking” in your headline

I know recruiters who say they immediately avoid LinkedIn profiles with the word “seeking” in the headline. Not all recruiters do this, but a lot of them do. They say it indicates desperation on the candidate’s part.

You’re not limited to the default headline listing your current or most recent position. Your headline can be anything you want it to be. So why not make it grab the reader’s attention, in a good way?  And always include keywords relevant to the type of work you want to do next. This brings me to my next point.

2. Stop being too general in your headline

At least once a week, I come across a LinkedIn profile with the headline, “Looking for new opportunities.” That’s it. I want to scream, “Looking for new opportunities in WHAT???”

If you don’t clearly state what you’re targeting, the right recruiters will never see your profile when they do a keyword search on your chosen field or role.

And if by chance you do pop up in their search results, they’ll bypass your profile for the ones clearly and immediately indicating their professional goals and what they have to bring to the table. Recruiters will not spend their time digging through your profile to figure out why you’re on LinkedIn.

Make it easy for readers to know exactly what you’re looking for, and how you can help solve their problem.

3. Stop joining job search groups

Yes, you should always join LinkedIn groups to improve your networking efforts on the platform. And yes, you should be in a few job search groups when between jobs if you find them helpful.

But if the majority of your groups are those just for job seekers, you’ll really appear desperate to recruiters. Plus, when you do this, you’re not putting yourself in front of the right people.

Instead, you need to join the groups relevant to your industry so you can be in front of the industry’s decision-makers. Your participation in these groups is how you get noticed.

Also, if you’re planning to relocate, you’ll want to join some groups based on your targeted geographic location. This not only can be a great networking resource, but also an information source for relocation logistics.

To learn the etiquette of LinkedIn group participation, check out my post, “LinkedIn Etiquette You Need to Know When Networking Remotely.”

4. Stop spamming recruiters

No one likes to be spammed on LinkedIn, recruiters included. Be sure to always personalize any InMail messages you send recruiters.

You don’t want to send the same standard email to every recruiter, for the same reason you don’t want to send the same cover letter for every job application.

How to get help with LinkedIn

LinkedIn is ever-changing and can be confusing and cumbersome to use. paNASH has taught classes, led group sessions, and individually guided clients on how to maneuver and leverage LinkedIn for a successful job search.

Now, paNASH has added a new coach, Dr. Denisha Bonds, who is a nationally certified LinkedIn strategist. She can help you optimize your LinkedIn profile to increase your responses from recruiters.

Click here to schedule a complimentary initial consultation.

Related posts

How to Protect Your Career While Homeschooling

If you’re a working parent, you may have had to temporarily quit your job to start homeschooling your children due to COVID-19. This unexpected career disruption could have long-term negative effects on the remainder of your career. Especially if you had to leave your job completely with no options to return.

It’s always been difficult for parents to return to the workforce after having stayed home to raise their children. While this current period of homeschooling hopefully won’t last more than one semester, you may face some of the same challenges other parents have faced after being out of the workforce for an extended period of time.

But there are some things you can do now to reduce the negative impact of this disruption on your career. Things that will build your resume and keep you marketable, even during this time away from your career.

4 ways to protect your career while homeschooling

1. Document the skills you’re developing

Pay attention to the skills you’re learning in this new homeschooling job you have. There are probably more than you realize. But if you start paying attention, you’ll see you’re developing not just new computer tech skills, but also many soft skills employers look for in candidates.

These soft skills include:

  • Patience
  • Adaptability
  • Flexibility
  • Time management
  • Organization
  • Empathy
  • Emotional intelligence
  • Problem solving
  • Creativity
  • Stress management
  • Persuasion
  • Active listening

…and so much more!

2. Add your homeschooling experience to your resume

Add the computer skills and soft skills you’re learning to the skills section of your resume. Then, go a step further and add your homeschooling to your experience section of your resume. By doing so, it will explain to the reader two things:

  • Why you left your previous job…
  • …and why you have a gap in your traditional employment history.

3. Share it on LinkedIn

Don’t just stop with your resume. You’ll also want to add this information to your LinkedIn profile.

Then, make sure your LinkedIn network is aware of these skills you’re developing. To do this, you have to do more than just add it to your LinkedIn profile. You also have to share your experience and lessons about it in your LinkedIn groups and newsfeed.

Share posts on LinkedIn about the lessons you’re learning by homeschooling your children, your take-aways from the experience, and the best practices you’ve come up with. Not only does this show ingenuity and initiative to potential employers, it also makes you a helpful resource for industry colleagues who are going through the same thing. People will remember you for this, which will come in handy for when you’re looking to return to the workforce.

4. Write about your homeschooling experience

If you enjoy writing, you can take your posts on LinkedIn and develop them into full-blown articles. You can either write articles directly on LinkedIn, or in a blog, or both!

When doing so, don’t be afraid to be vulnerable and talk about how hard the adjustment has been for you. This vulnerability is what will draw readers to your writing. It’s okay to be vulnerable, even if future employers see it. This shows them you’re authentic.

But also talk about how you’ve found ways to deal with or overcome the obstacles you’re facing in these unprecedented times. This shows readers, including potential employers, your resilience.

Conclusion

If you need help with your resume or LinkedIn profile so they will be ready when it’s time to start looking for work again, paNASH can help! Click here to fill out the paNASH intake form and schedule an initial consultation.

Don’t wait to get started. The average job search takes three to nine months, even in a good job market. If your goal is to be back at work as soon as you can stop homeschooling, now is the time to start working toward this goal!

Click here for more posts to help you manage the impact of COVID-19 on your career.

LinkedIn Etiquette You Need to Know When Networking Remotely

Even as businesses and offices start to reopen, networking is likely to remain virtual through the fall. Which is why it’s important for you to know how to use LinkedIn effectively, using proper LinkedIn etiquette. This means doing more than just setting up or updating your profile and letting it sit there on the platform.

Most people only create a LinkedIn profile and then expect recruiters to magically start sending them invitations for interviews. Or, they try to cold-connect with someone on the platform they don’t know, and expect him or her to immediately accept their connection request.

This is not how LinkedIn works. First, there are many more things you can do with LinkedIn beyond creating a profile, which is something I spend time teaching my clients. They’re always amazed at the different things I show them because they had no idea the platform could do those things.

Second, there are more things you need to do to build your network on LinkedIn. But, there is an etiquette to it. If you fail to follow proper LinkedIn etiquette, you’ll likely turn off the people you want to connect with most.

LinkedIn etiquette basics

1. Put a face with your name

Before you connect with anyone or ask for an introduction, make sure your profile includes your photo. No one likes to receive a connection request from a faceless stranger.

Make sure it’s a clear picture of you looking professional. The photo doesn’t have to be a professional photo as long as it’s clear and you look professional in it.

2. Don’t go on a connection rampage

If you try to connect with too many people you don’t know at one time, you run the risk of them indicating they don’t know you. If enough people say they don’t know you, LinkedIn will “black ball” you from being able to connect with other people.

At this point, the only way you’re able to connect with anyone on LinkedIn is if you already have their email address. This restriction can last for months or even years.

Only connect with people you know, people you’ve been introduced to by a mutual connection, or people you’ve previously met in another setting.

3. Ask for an introduction

So how do you connect with new people on LinkedIn if you should only connect with people you already know?

LinkedIn used to have a “get introduced” feature which let you choose a mutual friend to request an introduction from, directly from the profile of the person you want to meet.

But, in typical LinkedIn fashion, they changed this functionality after everyone finally got used to the “get introduced” feature, and then of course made it slightly more cumbersome. (Thanks LinkedIn!)

Now, to get introduced, you have to ask your mutual contact to go to your profile, and have them select “share profile via message” from the “more” button.

You’ll probably have to follow up with your connection to make sure he or she has done what you’ve asked them to do.

Always ask a mutual connection you know well, someone you trust to complete the task. And don’t forget to thank them for doing so!

4. Include a personal note

When connecting with someone, always choose the option to include a personal note in your connection request. This is common courtesy, but most people fail to take this extra step.

Your note should be brief, such as reminding the person how you two met. And it should NEVER include anything about asking for a job or asking to “pick their brain“!

5. Don’t spam people

Once your connection request has been accepted, don’t spam your new connection’s LinkedIn inbox. Spamming is one of the biggest complaints people have about LinkedIn.

Make sure you’re private messages are personalized and sincere. Take the time to build a rapport before asking for anything in return. I teach more about this when I discuss informational interviews in my on-demand program, The Secret to Successful Networking.

6. Be a contributor and a resource

Be helpful by contributing and sharing information that’s of interest to the people you’re trying to attract to your profile. This is especially important to do within the various LinkedIn groups.

(You are joining LinkedIn groups, aren’t you???)

Understand the audience within each group, and share links to articles and other information specific to the interests of each group. Avoid posting anything unprofessional or anything irrelevant to the group’s focus.

Also, like, comment, and share other people’s posts within groups. They’ll be more likely to connect with you without an introduction if you show a genuine interest in what they’re posting.

Stay current

As you follow the unspoken rules of LinkedIn etiquette, remember to also pay attention to the frequent changes in LinkedIn’s functionality.

As I stated earlier, it’s typical for LinkedIn to change its functionality much more frequently than other social media platforms do. If you don’t go into LinkedIn and peruse the site on a regular basis, you can easily get lost or confused.

So, always stay current, and always mind your manners!

Related sources

What Are the Best Alternatives to Online Job Boards?

With all of those who’ve lost their jobs from the COVID-19 crisis, online job boards are expected to be flooded with job seekers once quarantine bans begin to lift and jobs start to re-open.

Even before the virus, these boards have been filled with a sea of job seekers. This means there’s always a lot of competition on these boards. Which is exactly why they should be a last resort for serious candidates.

A job search can take up a lot of time. In fact, you should expect to spend at least 20 hours a week on your job search. Yeah, it’s a job in and of itself!

Therefore, you definitely want to use your time wisely. You don’t want to waste it sifting through a ton of irrelevant jobs. Because let’s face it, search filters aren’t always good at weeding out the jobs you don’t want.

You also don’t want to waste your time getting lost in the herd. Popular online job boards are often a virtual cattle call.

So where should you look for jobs?

Typically the answer is through networking. But this is a challenge while quarantined. So right now you may have to spend more time searching for jobs online.

Where should you look online besides the go-to sites everyone else flocks to? How should you do so without wasting too much of your precious time?

Here are a few suggestions to help you use your time wisely and find more jobs related to what you’re seeking.

5 best alternatives to popular online job boards

1. Industry-specific online job boards

While everyone else typically starts with the most popular online job sites, it’s better to search for online job boards relevant to the specific industry in which you’re seeking employment. While not all industries have their own job boards, most do.

This is extremely helpful in saving you the time from having to weed out the irrelevant jobs that slip through search filters.

2. Professional association sites

Professional associations related to your industry or job function can accomplish the same thing. Many relevant companies will list their openings on these sites because they know they’ll attract people with the right experience.

I found two of my own jobs through professional associations when I was working in college career services. They were one of the first places I searched both times I was looking to relocate.

Keep in mind however, you usually have to be a member of the association in order to see the job listings or to receive notifications about openings. It’s likely your current company is already paying for those membership fees.

If not, you may have to join on your own and pay the fee out of your own pocket. This could be a good investment though. Especially since professional associations also provide a built-in network right at your finger tips. You can build relationships with other members who may know of something coming open.

3. Company websites

Individual company websites are the best place to start! This is because it doesn’t cost the company anything to post a job on their own site. Therefore, they’ll likely post openings here before they do anywhere else.

The added benefit of going to a company site first is you can learn more about the company’s mission and core values. This will help you know a little more about what it’s like to work there. Of course, you want to ask more about company culture in your interview, but this is a good place to start.

4. LinkedIn’s advanced search

Most people who use the job ads feature on LinkedIn aren’t aware of just how specific they can get with their search. I’ve had to show several clients how to use the advanced search feature because it’s not very intuitive or user-friendly.

Plus, LinkedIn often changes its platform functionality pretty frequently. So, once you figure out how to find something on LinkedIn, you usually have to learn it all over again due to such changes.

As of the time of this writing, you want to follow these steps:

  1. Put your cursor in the search bar at the top of the LinkedIn home page without typing anything.
  2. Click on the “jobs” button from the menu which appears under the search bar.
  3. Go over all the way to the far right of the jobs menu and click “All filters.”

From the “all filters” screen, you can narrow down your search to not just the basic criteria you would expect, but also more specific criteria, such as:

  • Jobs only posted in the past week or even the past 24 hours.
  • Opportunities with only less than 10 applicants.
  • Remote jobs.
  • Jobs offering certain benefits like student loan assistance or paid maternity and paternity leave.
  • Opportunities with fair-chance employers.
  • And more!

These filters let you start broad and narrow down, or begin with a specific focus and expand from there.

5. LinkedIn groups

Joining LinkedIn groups related to your industry or job function is a good way to see the latest information circulating about those industries. This includes which companies are hiring.

Granted, LinkedIn used to do a much better job of separating the job postings within groups from the other group discussions. But you can still find hiring announcements within the group’s feed. You just need to scroll through it more frequently, preferably once a day.

You can also set your notifications to receive updates from your various groups.

LinkedIn lets you join up to 50 groups. And there is some strategy involved in choosing which groups to join, and how to make the most of them. This is something I teach my clients how to do.

Conclusion

If you’ve suddenly found yourself in a job search and you’re already frustrated with online job boards, you have other options. You don’t have to feel like a number or part of the herd, wondering if your resume is lost in some black cyberspace hole.

paNASH can help! Career coaching services include ways to be more strategic with your job search, how to use LinkedIn to its full capacity, how to negotiate a better salary, and more!

Get started by filling out the paNASH intake form to schedule a complimentary coaching call. Filling out the form does not obligate you in any way. I look forward to hearing from you and helping you!

Related resources

How to Make Your LinkedIn Profile Stand Out

A couple of weeks ago I did a group coaching call with my clients on the topic of LinkedIn. It was a Q&A call and one of the many questions I covered was, “How should my LinkedIn profile differ from my resume?”

How Your LinkedIn Profile Should Differ From Your Resume

The beauty of a LinkedIn profile is it can do things your resume cannot. Trust me, you want to take advantage of these features so your profile will stand out from your resume. And so it will stand out from other LinkedIn profiles.

The first difference is, a resume limits you to your employment history and professional items from the past. On your LinkedIn profile, you can share both your professional past AND your future professional goals.

You can incorporate your future professional goals in your headline and summary section. Feel free to share in these fields what it is you’re working toward using relevant keywords that will show up when recruiters’ search results when they search those same keywords. You can also incorporate your goals in the interests section. Do this by following companies and joining groups related to your career goals.

The headline and summary are also good places to show some of your personality and work philosophy. You can’t always do this on a resume.

Another great feature of LinkedIn is you can include a digital portfolio within your profile. You can add media, files, and links of samples of your work in both the summary section and in each job entry. This keeps your profile from looking “flat” and gives viewers an idea of the type of work you’re capable of.

In addition, you can showcase your writing ability by posting articles on LinkedIn on a regular basis. This is great if you like to write or are looking for a role that requires a lot of writing. These articles show up on your profile and you can share them via the newsfeed and within your groups.

While you can’t target your LinkedIn profile like you can a resume, you do have the option to add a personalized note to potential recruiters. You’ll find this feature under the “Career Interests” section when in the profile edit mode.

What You Need to Know About Your Profile Photo

The most obvious way your LinkedIn profile should differ from your resume is you should include a photo of yourself.

While there are several new resume templates in platforms like Canva that have a place for you to insert your photo, it’s still frowned upon in some industries to include your photo on your resume. But you are expected to have one on your LinkedIn profile. (In fact, it appears kind of “sketchy” if you don’t!)

You don’t necessarily have to hire a professional photographer for your picture. But it should be a photo of you looking professional. It should be one of you wearing the type of clothing typical of your chosen industry. And the background should be one of a work environment.

It amazes me how many people still will use a wedding photo of them and their spouse for their LinkedIn profile picture. Or a photo with their bestie. If you and your bestie are of the same gender, how am I supposed to know which one of you in the picture is the one I’m reading about??? Don’t ever do this!

How Your LinkedIn Profile Should NOT Differ From Your Resume

What should NOT differ from your resume is your descriptions of your past jobs. Just like on your resume, you want to include the things you accomplished in your job and the results of your work (with numbers to quantify it!).

If you choose to only list your job title, company name and dates of employment, you’re leaving a huge, gaping hole in your LinkedIn profile. Especially if a recruiter decides to save your profile to a PDF, which is an option available to them directly from your profile (see screenshot below).

 

Most job seekers aren’t aware of this option, but recruiters know about it! When anyone saves your profile as a PDF and downloads it, it pops up in a resume format. Not having all of your profile filled out, especially all your job descriptions/duties/accomplishments, will make the PDF look like a very sparse resume.

Don’t believe me? Go to your profile and click the “More” button under your headline. When you “save to PDF” and the downloaded PDF pops up, are you happy with how it looks? If not, you need to go back and fill out your profile more thoroughly.

Disclaimer:

Keep in mind the above suggestions are based on the features and functionality of the LinkedIn platform available at the date of this post. LinkedIn is notorious for changing its functionality and removing features on an extremely frequent basis (one of my biggest pet peeves). What may be accurate at the date of this post may not be accurate even a week from now.

Help With Your LinkedIn Profile:

If you’d like a critique of your own LinkedIn profile or would like to learn more about how to better use LinkedIn to your advantage, please click here to fill out the paNASH intake form.

If you become a paNASH client, you’ll also receive access to the recording from the LinkedIn group coaching call where I answered several other questions about LinkedIn including:

  • Should I purchase the Premium membership?
  • Do recruiters really use LinkedIn?
  • Do people really get jobs through LinkedIn?
  • and more!

In addition, you’ll receive access to other past group coaching recordings and invitations to future group coaching sessions.

Related Posts:

linkedin profile