Tag: LinkedIn tips


How to Stop Looking Desperate on LinkedIn

Most professionals have a LinkedIn profile, but typically say they don’t do anything with it. That is, until they need to start looking for another job.

After their profile has sat dormant for months or even years, they will dust it off, update it, and do one of two things.

Either they will go back to ignoring it after they’ve made their profile updates. Or, they’ll go overboard with their use of LinkedIn, to the point of appearing desperate to recruiters.

Neither strategy is a good one.

I’ve already written several posts on the importance of utilizing LinkedIn to its fullest, instead of taking a “set it and forget it” approach. But today I want to highlight some of the things you should avoid when using LinkedIn so you don’t look desperate to recruiters.

And trust me, recruiters can sense desperation from a mile away!

4 ways to stop looking desperate to recruiters

1. Stop using the word “seeking” in your headline

I know recruiters who say they immediately avoid LinkedIn profiles with the word “seeking” in the headline. Not all recruiters do this, but a lot of them do. They say it indicates desperation on the candidate’s part.

You’re not limited to the default headline listing your current or most recent position. Your headline can be anything you want it to be. So why not make it grab the reader’s attention, in a good way?  And always include keywords relevant to the type of work you want to do next. This brings me to my next point.

2. Stop being too general in your headline

At least once a week, I come across a LinkedIn profile with the headline, “Looking for new opportunities.” That’s it. I want to scream, “Looking for new opportunities in WHAT???”

If you don’t clearly state what you’re targeting, the right recruiters will never see your profile when they do a keyword search on your chosen field or role.

And if by chance you do pop up in their search results, they’ll bypass your profile for the ones clearly and immediately indicating their professional goals and what they have to bring to the table. Recruiters will not spend their time digging through your profile to figure out why you’re on LinkedIn.

Make it easy for readers to know exactly what you’re looking for, and how you can help solve their problem.

3. Stop joining job search groups

Yes, you should always join LinkedIn groups to improve your networking efforts on the platform. And yes, you should be in a few job search groups when between jobs if you find them helpful.

But if the majority of your groups are those just for job seekers, you’ll really appear desperate to recruiters. Plus, when you do this, you’re not putting yourself in front of the right people.

Instead, you need to join the groups relevant to your industry so you can be in front of the industry’s decision-makers. Your participation in these groups is how you get noticed.

Also, if you’re planning to relocate, you’ll want to join some groups based on your targeted geographic location. This not only can be a great networking resource, but also an information source for relocation logistics.

To learn the etiquette of LinkedIn group participation, check out my post, “LinkedIn Etiquette You Need to Know When Networking Remotely.”

4. Stop spamming recruiters

No one likes to be spammed on LinkedIn, recruiters included. Be sure to always personalize any InMail messages you send recruiters.

You don’t want to send the same standard email to every recruiter, for the same reason you don’t want to send the same cover letter for every job application.

How to get help with LinkedIn

LinkedIn is ever-changing and can be confusing and cumbersome to use. paNASH has taught classes, led group sessions, and individually guided clients on how to maneuver and leverage LinkedIn for a successful job search.

Now, paNASH has added a new coach, Dr. Denisha Bonds, who is a nationally certified LinkedIn strategist. She can help you optimize your LinkedIn profile to increase your responses from recruiters.

Click here to schedule a complimentary initial consultation.

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LinkedIn Etiquette You Need to Know When Networking Remotely

Even as businesses and offices start to reopen, networking is likely to remain virtual through the fall. Which is why it’s important for you to know how to use LinkedIn effectively, using proper LinkedIn etiquette. This means doing more than just setting up or updating your profile and letting it sit there on the platform.

Most people only create a LinkedIn profile and then expect recruiters to magically start sending them invitations for interviews. Or, they try to cold-connect with someone on the platform they don’t know, and expect him or her to immediately accept their connection request.

This is not how LinkedIn works. First, there are many more things you can do with LinkedIn beyond creating a profile, which is something I spend time teaching my clients. They’re always amazed at the different things I show them because they had no idea the platform could do those things.

Second, there are more things you need to do to build your network on LinkedIn. But, there is an etiquette to it. If you fail to follow proper LinkedIn etiquette, you’ll likely turn off the people you want to connect with most.

LinkedIn etiquette basics

1. Put a face with your name

Before you connect with anyone or ask for an introduction, make sure your profile includes your photo. No one likes to receive a connection request from a faceless stranger.

Make sure it’s a clear picture of you looking professional. The photo doesn’t have to be a professional photo as long as it’s clear and you look professional in it.

2. Don’t go on a connection rampage

If you try to connect with too many people you don’t know at one time, you run the risk of them indicating they don’t know you. If enough people say they don’t know you, LinkedIn will “black ball” you from being able to connect with other people.

At this point, the only way you’re able to connect with anyone on LinkedIn is if you already have their email address. This restriction can last for months or even years.

Only connect with people you know, people you’ve been introduced to by a mutual connection, or people you’ve previously met in another setting.

3. Ask for an introduction

So how do you connect with new people on LinkedIn if you should only connect with people you already know?

LinkedIn used to have a “get introduced” feature which let you choose a mutual friend to request an introduction from, directly from the profile of the person you want to meet.

But, in typical LinkedIn fashion, they changed this functionality after everyone finally got used to the “get introduced” feature, and then of course made it slightly more cumbersome. (Thanks LinkedIn!)

Now, to get introduced, you have to ask your mutual contact to go to your profile, and have them select “share profile via message” from the “more” button.

You’ll probably have to follow up with your connection to make sure he or she has done what you’ve asked them to do.

Always ask a mutual connection you know well, someone you trust to complete the task. And don’t forget to thank them for doing so!

4. Include a personal note

When connecting with someone, always choose the option to include a personal note in your connection request. This is common courtesy, but most people fail to take this extra step.

Your note should be brief, such as reminding the person how you two met. And it should NEVER include anything about asking for a job or asking to “pick their brain“!

5. Don’t spam people

Once your connection request has been accepted, don’t spam your new connection’s LinkedIn inbox. Spamming is one of the biggest complaints people have about LinkedIn.

Make sure you’re private messages are personalized and sincere. Take the time to build a rapport before asking for anything in return. I teach more about this when I discuss informational interviews in my on-demand program, The Secret to Successful Networking.

6. Be a contributor and a resource

Be helpful by contributing and sharing information that’s of interest to the people you’re trying to attract to your profile. This is especially important to do within the various LinkedIn groups.

(You are joining LinkedIn groups, aren’t you???)

Understand the audience within each group, and share links to articles and other information specific to the interests of each group. Avoid posting anything unprofessional or anything irrelevant to the group’s focus.

Also, like, comment, and share other people’s posts within groups. They’ll be more likely to connect with you without an introduction if you show a genuine interest in what they’re posting.

Stay current

As you follow the unspoken rules of LinkedIn etiquette, remember to also pay attention to the frequent changes in LinkedIn’s functionality.

As I stated earlier, it’s typical for LinkedIn to change its functionality much more frequently than other social media platforms do. If you don’t go into LinkedIn and peruse the site on a regular basis, you can easily get lost or confused.

So, always stay current, and always mind your manners!

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