Tag: Linkedin profile


How to Stop Looking Desperate on LinkedIn

Most professionals have a LinkedIn profile, but typically say they don’t do anything with it. That is, until they need to start looking for another job.

After their profile has sat dormant for months or even years, they will dust it off, update it, and do one of two things.

Either they will go back to ignoring it after they’ve made their profile updates. Or, they’ll go overboard with their use of LinkedIn, to the point of appearing desperate to recruiters.

Neither strategy is a good one.

I’ve already written several posts on the importance of utilizing LinkedIn to its fullest, instead of taking a “set it and forget it” approach. But today I want to highlight some of the things you should avoid when using LinkedIn so you don’t look desperate to recruiters.

And trust me, recruiters can sense desperation from a mile away!

4 ways to stop looking desperate to recruiters

1. Stop using the word “seeking” in your headline

I know recruiters who say they immediately avoid LinkedIn profiles with the word “seeking” in the headline. Not all recruiters do this, but a lot of them do. They say it indicates desperation on the candidate’s part.

You’re not limited to the default headline listing your current or most recent position. Your headline can be anything you want it to be. So why not make it grab the reader’s attention, in a good way?  And always include keywords relevant to the type of work you want to do next. This brings me to my next point.

2. Stop being too general in your headline

At least once a week, I come across a LinkedIn profile with the headline, “Looking for new opportunities.” That’s it. I want to scream, “Looking for new opportunities in WHAT???”

If you don’t clearly state what you’re targeting, the right recruiters will never see your profile when they do a keyword search on your chosen field or role.

And if by chance you do pop up in their search results, they’ll bypass your profile for the ones clearly and immediately indicating their professional goals and what they have to bring to the table. Recruiters will not spend their time digging through your profile to figure out why you’re on LinkedIn.

Make it easy for readers to know exactly what you’re looking for, and how you can help solve their problem.

3. Stop joining job search groups

Yes, you should always join LinkedIn groups to improve your networking efforts on the platform. And yes, you should be in a few job search groups when between jobs if you find them helpful.

But if the majority of your groups are those just for job seekers, you’ll really appear desperate to recruiters. Plus, when you do this, you’re not putting yourself in front of the right people.

Instead, you need to join the groups relevant to your industry so you can be in front of the industry’s decision-makers. Your participation in these groups is how you get noticed.

Also, if you’re planning to relocate, you’ll want to join some groups based on your targeted geographic location. This not only can be a great networking resource, but also an information source for relocation logistics.

To learn the etiquette of LinkedIn group participation, check out my post, “LinkedIn Etiquette You Need to Know When Networking Remotely.”

4. Stop spamming recruiters

No one likes to be spammed on LinkedIn, recruiters included. Be sure to always personalize any InMail messages you send recruiters.

You don’t want to send the same standard email to every recruiter, for the same reason you don’t want to send the same cover letter for every job application.

How to get help with LinkedIn

LinkedIn is ever-changing and can be confusing and cumbersome to use. paNASH has taught classes, led group sessions, and individually guided clients on how to maneuver and leverage LinkedIn for a successful job search.

Now, paNASH has added a new coach, Dr. Denisha Bonds, who is a nationally certified LinkedIn strategist. She can help you optimize your LinkedIn profile to increase your responses from recruiters.

Click here to schedule a complimentary initial consultation.

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How to Make Your LinkedIn Profile Stand Out

A couple of weeks ago I did a group coaching call with my clients on the topic of LinkedIn. It was a Q&A call and one of the many questions I covered was, “How should my LinkedIn profile differ from my resume?”

How Your LinkedIn Profile Should Differ From Your Resume

The beauty of a LinkedIn profile is it can do things your resume cannot. Trust me, you want to take advantage of these features so your profile will stand out from your resume. And so it will stand out from other LinkedIn profiles.

The first difference is, a resume limits you to your employment history and professional items from the past. On your LinkedIn profile, you can share both your professional past AND your future professional goals.

You can incorporate your future professional goals in your headline and summary section. Feel free to share in these fields what it is you’re working toward using relevant keywords that will show up when recruiters’ search results when they search those same keywords. You can also incorporate your goals in the interests section. Do this by following companies and joining groups related to your career goals.

The headline and summary are also good places to show some of your personality and work philosophy. You can’t always do this on a resume.

Another great feature of LinkedIn is you can include a digital portfolio within your profile. You can add media, files, and links of samples of your work in both the summary section and in each job entry. This keeps your profile from looking “flat” and gives viewers an idea of the type of work you’re capable of.

In addition, you can showcase your writing ability by posting articles on LinkedIn on a regular basis. This is great if you like to write or are looking for a role that requires a lot of writing. These articles show up on your profile and you can share them via the newsfeed and within your groups.

While you can’t target your LinkedIn profile like you can a resume, you do have the option to add a personalized note to potential recruiters. You’ll find this feature under the “Career Interests” section when in the profile edit mode.

What You Need to Know About Your Profile Photo

The most obvious way your LinkedIn profile should differ from your resume is you should include a photo of yourself.

While there are several new resume templates in platforms like Canva that have a place for you to insert your photo, it’s still frowned upon in some industries to include your photo on your resume. But you are expected to have one on your LinkedIn profile. (In fact, it appears kind of “sketchy” if you don’t!)

You don’t necessarily have to hire a professional photographer for your picture. But it should be a photo of you looking professional. It should be one of you wearing the type of clothing typical of your chosen industry. And the background should be one of a work environment.

It amazes me how many people still will use a wedding photo of them and their spouse for their LinkedIn profile picture. Or a photo with their bestie. If you and your bestie are of the same gender, how am I supposed to know which one of you in the picture is the one I’m reading about??? Don’t ever do this!

How Your LinkedIn Profile Should NOT Differ From Your Resume

What should NOT differ from your resume is your descriptions of your past jobs. Just like on your resume, you want to include the things you accomplished in your job and the results of your work (with numbers to quantify it!).

If you choose to only list your job title, company name and dates of employment, you’re leaving a huge, gaping hole in your LinkedIn profile. Especially if a recruiter decides to save your profile to a PDF, which is an option available to them directly from your profile (see screenshot below).

 

Most job seekers aren’t aware of this option, but recruiters know about it! When anyone saves your profile as a PDF and downloads it, it pops up in a resume format. Not having all of your profile filled out, especially all your job descriptions/duties/accomplishments, will make the PDF look like a very sparse resume.

Don’t believe me? Go to your profile and click the “More” button under your headline. When you “save to PDF” and the downloaded PDF pops up, are you happy with how it looks? If not, you need to go back and fill out your profile more thoroughly.

Disclaimer:

Keep in mind the above suggestions are based on the features and functionality of the LinkedIn platform available at the date of this post. LinkedIn is notorious for changing its functionality and removing features on an extremely frequent basis (one of my biggest pet peeves). What may be accurate at the date of this post may not be accurate even a week from now.

Help With Your LinkedIn Profile:

If you’d like a critique of your own LinkedIn profile or would like to learn more about how to better use LinkedIn to your advantage, please click here to fill out the paNASH intake form.

If you become a paNASH client, you’ll also receive access to the recording from the LinkedIn group coaching call where I answered several other questions about LinkedIn including:

  • Should I purchase the Premium membership?
  • Do recruiters really use LinkedIn?
  • Do people really get jobs through LinkedIn?
  • and more!

In addition, you’ll receive access to other past group coaching recordings and invitations to future group coaching sessions.

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linkedin profile

How To Use LinkedIn

Most people I talk to admit they don’t know how to use LinkedIn to its full potential. I receive comments like, “I have a profile but I’ve done nothing with it.” Or, “I’m on LinkedIn but I don’t really know what to do with it.” Does this sound familiar?

Use LinkedIn to Gain the Competitive Edge

Beginning next week, I’m teaching a two-session course on how job seekers, currently employed professionals, and freelancers/business owners can use LinkedIn to its full potential to find employment opportunities, connections, and sales leads. Once you know how to use LinkedIn, you can easily position yourself head and shoulders above your competition.

Specifically, I’ll be discussing:

  • How to brand your profile and make it competitive and easily searchable
  • How to connect with key people such as recruiters and potential clients
  • How to search for job opportunities related to your interests and qualifications
  • How to become recognized as an expert in your field

The class is only $35 and will be held September 22nd and 29th from 6:30pm to 7:30pm at the Nashville Community Education Commission. To register for the class, click here.

Bonus Class

In addition to the “How Do I Use LinkedIn?” class in September, I’ll be teaching a resume class in October. This class is designed to help you update your resume so that it is in line with the current trends in what recruiters want to see on a resume, therefore opening the door to securing more job interviews.

The “Resumes That Get You The Interview” class is also $35, but if you register for both classes, you’ll receive $10 off.

To learn more about the classes and about myself and why I’m so excited to teach through the Nashville CEC, click here. I hope to see you in class!

Lori Bumgarner, owner of paNASH

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