Most professionals have a LinkedIn profile, but typically say they don’t do anything with it. That is, until they need to start looking for another job.
After their profile has sat dormant for months or even years, they will dust it off, update it, and do one of two things.
Either they will go back to ignoring it after they’ve made their profile updates. Or, they’ll go overboard with their use of LinkedIn, to the point of appearing desperate to recruiters.
Neither strategy is a good one.
I’ve already written several posts on the importance of utilizing LinkedIn to its fullest, instead of taking a “set it and forget it” approach. But today I want to highlight some of the things you should avoid when using LinkedIn so you don’t look desperate to recruiters.
And trust me, recruiters can sense desperation from a mile away!
4 ways to stop looking desperate to recruiters
1. Stop using the word “seeking” in your headline
I know recruiters who say they immediately avoid LinkedIn profiles with the word “seeking” in the headline. Not all recruiters do this, but a lot of them do. They say it indicates desperation on the candidate’s part.
You’re not limited to the default headline listing your current or most recent position. Your headline can be anything you want it to be. So why not make it grab the reader’s attention, in a good way? And always include keywords relevant to the type of work you want to do next. This brings me to my next point.
2. Stop being too general in your headline
At least once a week, I come across a LinkedIn profile with the headline, “Looking for new opportunities.” That’s it. I want to scream, “Looking for new opportunities in WHAT???”
If you don’t clearly state what you’re targeting, the right recruiters will never see your profile when they do a keyword search on your chosen field or role.
And if by chance you do pop up in their search results, they’ll bypass your profile for the ones clearly and immediately indicating their professional goals and what they have to bring to the table. Recruiters will not spend their time digging through your profile to figure out why you’re on LinkedIn.
Make it easy for readers to know exactly what you’re looking for, and how you can help solve their problem.
3. Stop joining job search groups
Yes, you should always join LinkedIn groups to improve your networking efforts on the platform. And yes, you should be in a few job search groups when between jobs if you find them helpful.
But if the majority of your groups are those just for job seekers, you’ll really appear desperate to recruiters. Plus, when you do this, you’re not putting yourself in front of the right people.
Instead, you need to join the groups relevant to your industry so you can be in front of the industry’s decision-makers. Your participation in these groups is how you get noticed.
Also, if you’re planning to relocate, you’ll want to join some groups based on your targeted geographic location. This not only can be a great networking resource, but also an information source for relocation logistics.
To learn the etiquette of LinkedIn group participation, check out my post, “LinkedIn Etiquette You Need to Know When Networking Remotely.”
4. Stop spamming recruiters
No one likes to be spammed on LinkedIn, recruiters included. Be sure to always personalize any InMail messages you send recruiters.
You don’t want to send the same standard email to every recruiter, for the same reason you don’t want to send the same cover letter for every job application.
How to get help with LinkedIn
LinkedIn is ever-changing and can be confusing and cumbersome to use. paNASH has taught classes, led group sessions, and individually guided clients on how to maneuver and leverage LinkedIn for a successful job search.
Now, paNASH has added a new coach, Dr. Denisha Bonds, who is a nationally certified LinkedIn strategist. She can help you optimize your LinkedIn profile to increase your responses from recruiters.
Click here to schedule a complimentary initial consultation.
- LinkedIn Etiquette You Need to Know When Networking Remotely
- How to Make Your LinkedIn Profile Stand Out
- What Are the Best Alternatives to Online Job Boards?
- 7 Things You Need to Know About Recruiters
- On-demand program, The Secret to Successful Networking: How To Do It Naturally and Effectively