Tag: how to use LinkedIn


LinkedIn Etiquette You Need to Know When Networking Remotely

Even as businesses and offices start to reopen, networking is likely to remain virtual through the fall. Which is why it’s important for you to know how to use LinkedIn effectively, using proper LinkedIn etiquette. This means doing more than just setting up or updating your profile and letting it sit there on the platform.

Most people only create a LinkedIn profile and then expect recruiters to magically start sending them invitations for interviews. Or, they try to cold-connect with someone on the platform they don’t know, and expect him or her to immediately accept their connection request.

This is not how LinkedIn works. First, there are many more things you can do with LinkedIn beyond creating a profile, which is something I spend time teaching my clients. They’re always amazed at the different things I show them because they had no idea the platform could do those things.

Second, there are more things you need to do to build your network on LinkedIn. But, there is an etiquette to it. If you fail to follow proper LinkedIn etiquette, you’ll likely turn off the people you want to connect with most.

LinkedIn etiquette basics

1. Put a face with your name

Before you connect with anyone or ask for an introduction, make sure your profile includes your photo. No one likes to receive a connection request from a faceless stranger.

Make sure it’s a clear picture of you looking professional. The photo doesn’t have to be a professional photo as long as it’s clear and you look professional in it.

2. Don’t go on a connection rampage

If you try to connect with too many people you don’t know at one time, you run the risk of them indicating they don’t know you. If enough people say they don’t know you, LinkedIn will “black ball” you from being able to connect with other people.

At this point, the only way you’re able to connect with anyone on LinkedIn is if you already have their email address. This restriction can last for months or even years.

Only connect with people you know, people you’ve been introduced to by a mutual connection, or people you’ve previously met in another setting.

3. Ask for an introduction

So how do you connect with new people on LinkedIn if you should only connect with people you already know?

LinkedIn used to have a “get introduced” feature which let you choose a mutual friend to request an introduction from, directly from the profile of the person you want to meet.

But, in typical LinkedIn fashion, they changed this functionality after everyone finally got used to the “get introduced” feature, and then of course made it slightly more cumbersome. (Thanks LinkedIn!)

Now, to get introduced, you have to ask your mutual contact to go to your profile, and have them select “share profile via message” from the “more” button.

You’ll probably have to follow up with your connection to make sure he or she has done what you’ve asked them to do.

Always ask a mutual connection you know well, someone you trust to complete the task. And don’t forget to thank them for doing so!

4. Include a personal note

When connecting with someone, always choose the option to include a personal note in your connection request. This is common courtesy, but most people fail to take this extra step.

Your note should be brief, such as reminding the person how you two met. And it should NEVER include anything about asking for a job or asking to “pick their brain“!

5. Don’t spam people

Once your connection request has been accepted, don’t spam your new connection’s LinkedIn inbox. Spamming is one of the biggest complaints people have about LinkedIn.

Make sure you’re private messages are personalized and sincere. Take the time to build a rapport before asking for anything in return. I teach more about this when I discuss informational interviews in my on-demand program, The Secret to Successful Networking.

6. Be a contributor and a resource

Be helpful by contributing and sharing information that’s of interest to the people you’re trying to attract to your profile. This is especially important to do within the various LinkedIn groups.

(You are joining LinkedIn groups, aren’t you???)

Understand the audience within each group, and share links to articles and other information specific to the interests of each group. Avoid posting anything unprofessional or anything irrelevant to the group’s focus.

Also, like, comment, and share other people’s posts within groups. They’ll be more likely to connect with you without an introduction if you show a genuine interest in what they’re posting.

Stay current

As you follow the unspoken rules of LinkedIn etiquette, remember to also pay attention to the frequent changes in LinkedIn’s functionality.

As I stated earlier, it’s typical for LinkedIn to change its functionality much more frequently than other social media platforms do. If you don’t go into LinkedIn and peruse the site on a regular basis, you can easily get lost or confused.

So, always stay current, and always mind your manners!

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How to Make Your LinkedIn Profile Stand Out

A couple of weeks ago I did a group coaching call with my clients on the topic of LinkedIn. It was a Q&A call and one of the many questions I covered was, “How should my LinkedIn profile differ from my resume?”

How Your LinkedIn Profile Should Differ From Your Resume

The beauty of a LinkedIn profile is it can do things your resume cannot. Trust me, you want to take advantage of these features so your profile will stand out from your resume. And so it will stand out from other LinkedIn profiles.

The first difference is, a resume limits you to your employment history and professional items from the past. On your LinkedIn profile, you can share both your professional past AND your future professional goals.

You can incorporate your future professional goals in your headline and summary section. Feel free to share in these fields what it is you’re working toward using relevant keywords that will show up when recruiters’ search results when they search those same keywords. You can also incorporate your goals in the interests section. Do this by following companies and joining groups related to your career goals.

The headline and summary are also good places to show some of your personality and work philosophy. You can’t always do this on a resume.

Another great feature of LinkedIn is you can include a digital portfolio within your profile. You can add media, files, and links of samples of your work in both the summary section and in each job entry. This keeps your profile from looking “flat” and gives viewers an idea of the type of work you’re capable of.

In addition, you can showcase your writing ability by posting articles on LinkedIn on a regular basis. This is great if you like to write or are looking for a role that requires a lot of writing. These articles show up on your profile and you can share them via the newsfeed and within your groups.

While you can’t target your LinkedIn profile like you can a resume, you do have the option to add a personalized note to potential recruiters. You’ll find this feature under the “Career Interests” section when in the profile edit mode.

What You Need to Know About Your Profile Photo

The most obvious way your LinkedIn profile should differ from your resume is you should include a photo of yourself.

While there are several new resume templates in platforms like Canva that have a place for you to insert your photo, it’s still frowned upon in some industries to include your photo on your resume. But you are expected to have one on your LinkedIn profile. (In fact, it appears kind of “sketchy” if you don’t!)

You don’t necessarily have to hire a professional photographer for your picture. But it should be a photo of you looking professional. It should be one of you wearing the type of clothing typical of your chosen industry. And the background should be one of a work environment.

It amazes me how many people still will use a wedding photo of them and their spouse for their LinkedIn profile picture. Or a photo with their bestie. If you and your bestie are of the same gender, how am I supposed to know which one of you in the picture is the one I’m reading about??? Don’t ever do this!

How Your LinkedIn Profile Should NOT Differ From Your Resume

What should NOT differ from your resume is your descriptions of your past jobs. Just like on your resume, you want to include the things you accomplished in your job and the results of your work (with numbers to quantify it!).

If you choose to only list your job title, company name and dates of employment, you’re leaving a huge, gaping hole in your LinkedIn profile. Especially if a recruiter decides to save your profile to a PDF, which is an option available to them directly from your profile (see screenshot below).

 

Most job seekers aren’t aware of this option, but recruiters know about it! When anyone saves your profile as a PDF and downloads it, it pops up in a resume format. Not having all of your profile filled out, especially all your job descriptions/duties/accomplishments, will make the PDF look like a very sparse resume.

Don’t believe me? Go to your profile and click the “More” button under your headline. When you “save to PDF” and the downloaded PDF pops up, are you happy with how it looks? If not, you need to go back and fill out your profile more thoroughly.

Disclaimer:

Keep in mind the above suggestions are based on the features and functionality of the LinkedIn platform available at the date of this post. LinkedIn is notorious for changing its functionality and removing features on an extremely frequent basis (one of my biggest pet peeves). What may be accurate at the date of this post may not be accurate even a week from now.

Help With Your LinkedIn Profile:

If you’d like a critique of your own LinkedIn profile or would like to learn more about how to better use LinkedIn to your advantage, please click here to fill out the paNASH intake form.

If you become a paNASH client, you’ll also receive access to the recording from the LinkedIn group coaching call where I answered several other questions about LinkedIn including:

  • Should I purchase the Premium membership?
  • Do recruiters really use LinkedIn?
  • Do people really get jobs through LinkedIn?
  • and more!

In addition, you’ll receive access to other past group coaching recordings and invitations to future group coaching sessions.

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linkedin profile

How To Use LinkedIn

Most people I talk to admit they don’t know how to use LinkedIn to its full potential. I receive comments like, “I have a profile but I’ve done nothing with it.” Or, “I’m on LinkedIn but I don’t really know what to do with it.” Does this sound familiar?

Use LinkedIn to Gain the Competitive Edge

Beginning next week, I’m teaching a two-session course on how job seekers, currently employed professionals, and freelancers/business owners can use LinkedIn to its full potential to find employment opportunities, connections, and sales leads. Once you know how to use LinkedIn, you can easily position yourself head and shoulders above your competition.

Specifically, I’ll be discussing:

  • How to brand your profile and make it competitive and easily searchable
  • How to connect with key people such as recruiters and potential clients
  • How to search for job opportunities related to your interests and qualifications
  • How to become recognized as an expert in your field

The class is only $35 and will be held September 22nd and 29th from 6:30pm to 7:30pm at the Nashville Community Education Commission. To register for the class, click here.

Bonus Class

In addition to the “How Do I Use LinkedIn?” class in September, I’ll be teaching a resume class in October. This class is designed to help you update your resume so that it is in line with the current trends in what recruiters want to see on a resume, therefore opening the door to securing more job interviews.

The “Resumes That Get You The Interview” class is also $35, but if you register for both classes, you’ll receive $10 off.

To learn more about the classes and about myself and why I’m so excited to teach through the Nashville CEC, click here. I hope to see you in class!

Lori Bumgarner, owner of paNASH

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